Read on for the Incogni vs DeleteMe comparison.
Your data on data brokers and people search websites is a huge risk. Anyone can get hold of it and do anything with it. For example, hackers can steal your identity and carry out malicious activities.
But there’s good news! You can easily remove your information from data broker websites with services like Incogni and DeleteMe. Both tools work to preserve your online identity.
Here, our aim is to compare Incogni and DeleteMe. So, you’re on the right page if you need to know which of the two is best. First, let’s take an overview of both services.
Table of Contents
What Is Incogni?
Incogni is a service that removes your data from broker websites. It became available in 2020 as a solution from Surfshark. However, the owner behind the platform at the moment is Nord Security.
With Incogni, you can avoid being victims of hackers and cyberattacks. The tool stops privacy invasion and shadow profiles. But one of its best features is the ease of use.
You do nothing except supply your details to Incogni. The details are what you want the tool to search for on data brokers and people search websites. If found, then Incogni will officially request the site to delete your data.
Note: Incogni now removes your data from 420+ data brokers (up from 250+), with verified recurring removal requests every 60-90 days.
Note that Incogni is a premium solution. You don’t get a free account or a free trial. So, you’ll make a payment from the onset if you choose to use it. However, there’s a 30-day money-back guarantee to protect your money.
What Is DeleteMe?
DeleteMe is arguably the most popular data removal tool on the internet. It was launched in 2010 and has successfully processed over 100 million data deletion requests since then. The New York Times, Forbes, and USA Today are some publications to feature the service.
You can remove various data types from broker websites using DeleteMe. First, you submit your information. Next, DeleteMe experts will scan the web, looking for the details. Finally — if your data is found on any broker or people search website — the tool will request deletion.
DeleteMe is more prevalent among individuals. However, there are business plans you can leverage as a company or organization. Consequently, the tool can save your business from exploitation.
Furthermore, DeleteMe supports family plans. It’s an advantage for individuals, as you can simultaneously purchase the tool for multiple users.
Getting Started
Incogni Sign Up
To use this tool, you’ll visit the official website to create an account. The process is straightforward:
- First, click the Get Started button.
- Then, enter an email address and password.
- Click Sign Up.
That’s all. You now have an Incogni account. The platform will redirect you to log in. Enter your email and password and continue.
At this stage, you have to provide the details you want Incogni to search for on data broker websites. So, enter your personal information as prompted. This includes name, zip code, address, etc.
As you click next, you get to the authorization page. Here, sign the form to give Incogni consent to remove your data from People Search websites. You can type in your signature or sign manually.
Finally, make payment, and you’re good to go.
DeleteMe Sign Up
DeleteMe registration is easy. You start by selecting your preferred plan. Once you find a workable pricing option, click on Start Protection.
You have two options: pay with Link for express checkout or enter your email and password to pay with a card.
If you pick the first option, enter your Link account details and complete the payment. For the second, enter your name and zip code and continue.
Finally, enter your card details to complete the payment, and you’re done. Notably, you must accept the terms and conditions before completing your purchase. You can then submit your details when you log in and start deleting them.
Verdict
Neither Incogni nor DeleteMe has complex registration procedures. However, we rate Incogni as the winner here, as payment comes last.
Data Type
Incogni Supported Data
Incogni primarily focuses on personal information. As a result, the solution collects the following data types:
- Name
- Address
- Postal code
- Phone number
Incogni also supports business-related PII for B2B brokers and high-risk professional roles via Ironwall by Incogni.
While Incogni’s main focus is on personal data, it does engage with B2B lead generation data brokers. In many cases, removing an individual’s PII from these brokers also results in the removal of their associated business contact profiles.
Additionally, Incogni offers a specialized service called Ironwall by Incogni, tailored for professionals in high-risk roles such as judges, police officers, social workers, nurses, and doctors. Though Ironwall is designed with these professions in mind, any business in the U.S. can subscribe to it for enhanced privacy protection.
For these reasons, we recommend Incogni primarily for individuals, especially those concerned about personal data exposure. Nevertheless, this doesn’t mean Incogni only requests deletion of strictly personal information. If your profile on a people search site contains other details, such as employment-related data, they are typically removed as part of the process.
Incogni will use your data to place official removal requests on data broker websites. A team member will fill out the request form on your behalf.
DeleteMe Supported Data
DeleteMe welcomes a wide variety of data types. These include personal information like:
- Name
- Age
- Address
- Photos
- Past Address
- Phone
Support for photos and past addresses gives DeleteMe a competitive edge. Yet, the platform supports more. You can as well check for the information on the following:
- Relatives
- Social Media
- Occupation
- Marital Status
- Property Value
So, DeleteMe accommodates not only personal information but also family, work, and investment details. You can provide all this info after paying, irrespective of your subscription plan.
Verdict
The clear winner for the Incogni vs DeleteMe here is DeleteMe. While Incogni is limited to personal data, DeleteMe extends to family, work, and investment information.
Supported Websites
Incogni Supported Websites
The Incogni data broker database is extensive, and it keeps increasing. Currently, the platform supports over 420 websites in five major categories, up from 250+. These include:
- Marketing
- Recruitment
- Risk mitigation
- Finance
- Health
This coverage is independently verified by Deloitte, making it the only data removal service with verified broker removal and recurring removal confirmations.
DeleteMe Supported Websites
DeleteMe has been around for 10+ years. So, the service has a vast collection of supported websites it deletes user data from. The number is over 750, which is impressive:
Some popular data broker sites DeleteMe supports include:
- WhitePages
- BeenVerified
- MyLife
- Radaris
- Spoke
- Tower Data
- Intelius
- Instant Checkmate
- Find Local People
- Apollo
DeleteMe stays committed to adding more websites to its collection. Therefore, the platform is open to receive user requests.
In other words, if you have a particular broker in mind and it’s not featured in the supported list, you can contact DeleteMe support. A team member will help request your data removal on the associated website, after which it’ll be added to the list.
Verdict
While DeleteMe claims support for over 750 data broker sites, many of these are one-off removals. Incogni now provides verified coverage of 420+ data brokers, with recurring removal requests and confirmation from each broker, offering the most transparent and reliable removal process.
Region Coverage
Incogni Available Countries
You can use Incogni in the following countries and territories:
- United States of America (all 50 states)
- Canada
- United Kingdom of Great Britain and Northern Ireland
- Isle of Man
- Switzerland
- Norway
- Iceland
- Liechtenstein
- All 27 countries of the European Union
This brings the total number of supported countries and territories to 35.
This is quite commendable, even though the service isn’t yet globally available. Data removal services like Incogni must comply with local privacy laws, so operating across these eight non-EU countries/territories and the entire EU is impressive. It shows that Incogni has effectively tailored its operations to meet diverse international data protection requirements.
Moreover, Incogni is actively expanding. At launch, it was only available in the US and Canada. If the service is not yet available in your country, you can contact the support team to express your interest — your input might help prioritize new country rollouts.
DeleteMe Available Countries
Only US residents can fully access DeleteMe. The platform has been restricted to one region for the over 10 years it has been operating. And this still involves legalities.
Nevertheless, DeleteMe does have an international version, albeit still in beta mode. The version supports the following countries:
- Australia
- Belgium
- Brazil
- Canada
- France
- Germany
- Republic of Ireland
- Italy
- The Netherlands
- Singapore
- United Kingdom
That’s 11. If you add that to the US, you get 12. So, you can say DeleteMe is available in 12 countries, but that is still relatively low. Nevertheless, the platform assures users in other regions that more countries will join the list soon enough.
Verdict
Incogni triumphs over DeleteMe when it comes to region coverage. Users in 35+ countries can access Incogni without limitations. However, US residents alone have full access to DeleteMe, as other supported countries are in beta mode.
Legal Backing
Incogni Applicable Privacy Laws
Incogni follows legal protocols when handling your data and requesting removal from broker websites. In particular, the service employs the following privacy law:
- GDPR
- UK GDPR
- CCPA
- PIPEDA
Each of the above serves a particular region. For example, GDPR works for the 27 EU countries where Incogni is accessible. Then, UK GDPR is respective to users in the United Kingdom.
Furthermore, supporting PIPEDA privacy laws means Incogni can operate in Canada. And finally, CCPA makes the service accessible in California. Incogni also abides by general US privacy laws, which is why it’s available in all 50 states.
DeleteMe Applicable Privacy Laws
DeleteMe is primarily available in the United States. So, the platform employs general US privacy laws when handling user data. It also abides by state-level laws, including:
- California CPA
- Vermont Data Broker Regulation Act
- Nevada PICICA
For the international version — even if in beta mode — DeleteMe uses the General GDPR law.
With all this, you can rest assured that the service will secure and use your details according to legal standards. Notably, as DeleteMe extends coverage of its international version, it’ll support more privacy laws.
Verdict
Since Incogni supports more countries than DeleteMe, it’s normal for the former to follow more privacy laws than the latter. Hence, the winner for this DeleteMe vs Incogni round here is Incogni.
Customer Support
Incogni Support
Support is available on the Incogni website via multiple channels, including:
✔️ 24/7 Live Chat
✔️ Email
✔️ Social media
✔️ Web form
✔️ Phone
You can also use the Help Center for quick answers and guides on using the tool.
The Help Center features the following sections:
- Getting started
- Data removal process
- Billing
- FAQ
Every entry it contains is straight to the point and easy to comprehend, which is commendable. Alternatively, Incogni lets users submit requests and queries via a contact form:
You don’t need to log in to access the form, but it’s ideal you log in for the platform to personalize their response.
Generally, Incogni will reply within a few hours after you submit your support ticket. Responses go to your email inbox, and you can follow up by simply replying to the emails.
DeleteMe Support
The best way to seek support as a DeleteMe user is via live chat, which you’ll find the button at the bottom right of the website. And to initiate a chat, enter your name and email, pick a department, and type your message:
A DeleteMe help agent will connect to you in seconds or minutes, and you can start chatting.
Another option to reach the support team is by submitting a ticket:
Responses are also fast with the above option, but not real-time like live chat.
The highlighted support options involve contacting a DeleteMe staff. What if you want to source help on your own? In that case, you can use the Help Center:
Verdict
For this Incogni vs DeleteMe round, the better platform here is DeleteMe, solely because it supports live chat. Regarding response time and resources, both are more similar than different.
DeleteMe vs Incogni: Pricing
Incogni Pricing
Incogni offers a variety of pricing plans to suit different needs, whether you’re protecting just yourself or your entire family. You can choose between monthly and annual billing options. Check out the updated plans below:
- Monthly Plan: $7.99/month
- Standard Plan (Annual): $8.29/month
- Unlimited Plan (Annual): $14.99/month
- Family Plan (Annual): $16.49/month
- Family Unlimited Plan (Annual): $29.99/month
Incogni is now more accessible than ever for individual users, families, and professionals seeking verified data removal.
You subscribe when you register, as there’s no free trial. However, your money is protected by a 30-day money-back guarantee. If Incogni’s service doesn’t meet your expectations, you can request a full refund within a month of signing up—no hassle.
DeleteMe Pricing
DeleteMe pricing plans vary depending on the number of users. Check them out below:
1 Person Plans
- 1 Year: $10.75 per month (billed annually at $129)
- 2 Years: $8.71 per month (billed biennially at $209)
2 Person Plans
- 1 Year: $19.08 per month (billed annually at $229)
- 2 Years: $14.54 per month (billed biennially at $349)
Family Plans
- 1 Year: $27.42 per month (billed annually at $329)
- 2 Years: $20.79 per month (billed biennially at $499)
Business Plans
- Custom pricing
As evident, you cannot pay for DeleteMe per month. You either pay for one year or two years. DeleteMe supports refunds, but only before your first-ever report is completed.
If you’re a business user, you have to submit your email to get a quote. Typically, DeleteMe will charge you depending on your business size, and you can negotiate.
Verdict
Incogni is more affordable than DeleteMe, and the platform’s pricing plans are more straightforward. In addition, you get a fixed 30-day money-back guarantee, whether you have reports or not.
Incogni vs DeleteMe: Pros and Cons
Incogni Pros
- Easy to use
- Supports 420+ verified data brokers
- Available in 35+ countries
- Supports multiple privacy laws
- Easy request tracking
- Allows monthly payment (starting at $7.99/month)
- Unlimited custom removals with the Ultimate plans
- Family plan with up to 5 seats
- Free scans and opt-out guides
- Ironwall by Incogni for B2B and B2G privacy protection
Incogni Cons
None currently reported — live chat is available 24/7
DeleteMe Pros
- Custom removals are limited to only 60 per user
- Real-time live chat support
- Supports business and family plans
- Optimized for US residents
- Tracks more data types
DeleteMe Cons
- Mainly supports the US
- No monthly pricing plans
569 of the supported sites require custom removal requests, meaning DeleteMe doesn’t remove data from them automatically
DeleteMe vs Incogni: Similarities And Differences
Similarities
- Both DeleteMe and Incogni are premium, paid data removal services.
- Neither platform offers a free trial.
- Both services target over 150 data broker websites.
- Both are available to U.S. residents.
- Both provide family and business plans (with different limits).
- Both follow privacy laws relevant to their regions.
Differences
| Feature | Incogni | DeleteMe |
|---|---|---|
| Availability | Available in U.S., Canada, UK, EU, Switzerland, and 34+ countries total | Fully available only in U.S.; 11 additional countries in beta |
| Supported Privacy Laws | GDPR, UK GDPR, CCPA, PIPEDA, other regional laws | Primarily U.S. laws (state and federal); beta international version uses GDPR |
| Data Collection Approach | Collects minimal data—just enough to locate profiles; deletes all data found | May collect more user data during process; tracks additional family, work, and investment data |
| Data Broker Coverage | 420+ verified brokers with recurring removal requests every 60–90 days | Claims 750+ brokers, but 569 are one-off removals only |
| Custom Removals | Unlimited custom removals (not included in broker total for transparency) | Only 60 custom removals included; counts these in broker total |
| Customer Support | 24/7 Live Chat, Email, Phone, Social Media, Web Form | Live Chat during limited hours; Ticket system |
| Refund Policy | 30-day money-back guarantee | Refund only before first report is completed |
| Pricing Plans | Monthly plans start at $7.99/month; simple and flexible | No monthly pricing; annual or biennial payments only |
| Transparency | Verified broker removals; does not inflate numbers | Includes one-off broker removals in total, which can be misleading |
| Family & Business Plans | Family plan up to 5 users; B2B/B2G protection via Ironwall | Family plan up to 4 users; business plans require custom quote |
| Global Reach | 34+ countries fully supported | Mainly U.S.; international version still in beta |
| Unique Features | Deloitte-verified process, recurring removal requests, Ironwall for high-risk professionals | Tracks additional data types (photos, past addresses, relatives, social media, property value) |
Bottom Line: Which Is Better Between Incogni and Delete Me?
If you’re looking for real, verified data broker removals, modern features, and global coverage, Incogni is the stronger, more transparent option, now independently verified by Deloitte.
DeleteMe claims support for over 750 data broker sites, but these numbers are often inflated. In actual practice, their removals routinely cover far fewer brokers. Incogni, on the other hand, offers verified coverage of 450+ high-priority data brokers, with a consistent and reliable removal process.
When it comes to features, Incogni leads with unlimited custom removals (compared to DeleteMe’s limit of 60), a generous family plan for up to 5 members (DeleteMe caps at 4), and business-grade protection through its B2B and B2G service, Ironwall by Incogni. Incogni also allows users to submit up to 3 emails, addresses, and phone numbers, offering broader individual protection.
Moreover, Incogni’s global reach is unmatched. Unlike DeleteMe, which is primarily focused on the US, Incogni officially supports users in multiple countries across different continents—making it the ideal choice for international privacy-conscious users.
Verdict: If you’re looking for real data broker removals, modern features, and global coverage, Incogni is the better, more trustworthy option.
We rate Incogni as the better platform for two key reasons: it’s more affordable and available in more countries. While DeleteMe covers more data types, Incogni targets the most commonly misused ones—offering strong protection where it counts.
Incogni also addresses the “iceberg problem” by removing your data not just from public sites, but also from hidden private brokers. They provide transparent broker counts, follow legal protocols under GDPR/CCPA, and may use limited personal data (up to three emails, addresses, or phone numbers) to verify removal requests.
Their premium plan includes unlimited custom removals that start immediately—adding great value for proactive users.
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