This post will show you all the upcoming Facebook updates you must know about in 2022.
Facebook is constantly updating its platform, making changes that can affect how you use the site – and what appears on it.
Here are the top Facebook updates you need to know in 2022.
Upcoming Facebook Updates
Changes to the News Feed algorithm
In 2022, we expect more changes to the News Feed algorithm, including tweaks to how videos are ranked and new measures to prevent fake news from spreading. Businesses will need to stay up-to-date on these changes to continue reaching their target audiences on Facebook.
Facebook Server-Side Tracking
One of the most significant changes to Facebook in 2022 will be server-side tracking. This new tracking method will allow the data tracking on the server-side.
With Facebook server-side tracking, businesses will be able to track the user data before it reaches somewhere else. The server acts as a middle layer that stores the data and ensures better security and control.
This change is crucial in helping advertisers who will get reliable, accurate data with proper ownership.
More focus on video
Facebook has been placing a greater emphasis on video in recent years, and that trend is likely to continue in 2022. The company has already announced that it will be doubling the number of time users spend watching videos on the platform.
This means that businesses need to incorporate more videos into their social media marketing plans. Not only is video more engaging than text or static images, but it’s also a great way to reach new audiences.
Increased use of artificial intelligence
Facebook has been using artificial intelligence (AI) for years to power facial recognition and automatic captioning features. But the company is only just starting to scratch the surface of what’s possible with AI.
In 2022, we can expect to see even more use of AI on Facebook. The platform will likely use AI to enhance features like video transcription and help businesses target their audiences more effectively.
More focus on groups
Facebook has been putting a lot of effort into its group feature in recent years, and that trend is likely to continue in 2022. The company has already announced that it plans to make groups a more central part of the Facebook experience, with a new dedicated tab on the main app and website.
This means that businesses need to start thinking about using groups to reach their target audiences. Groups provide an opportunity for businesses to build closer relationships with their customers, and they can be a great way to generate leads and sales.
More focus on Stories
Facebook Stories was originally introduced as a competitor to Snapchat, but it has since grown into its own thing. In 2022, we can expect to focus more on Facebook Stories, with the company likely to introduce new features and enhancements.
Businesses should start using Facebook Stories if they want to reach more people. They’re a great way to share engaging, topical content with your followers, and they can help you stand out from the competition.
Continued growth in Asia-Pacific
Facebook is growing faster in Asia-Pacific than any other region globally, and that trend is likely to continue in 2022. The company has already announced that it plans to invest more resources into Asia-Pacific to capitalize on this growth.
This means that businesses need to start paying attention to Asia-Pacific to reach new customers. The region is home to some of the world’s most populous countries, and there’s a lot of potential for growth there.
Increased use of augmented reality
Augmented reality (AR) is still in its early days, growing rapidly. In 2022, we can expect to see even more use of AR on Facebook, with the company likely to introduce new features and enhancements.
The Bottom Line
These are just some of the upcoming Facebook updates to expect in 2022. If you want to stay ahead of the curve, you need to keep up with the latest trends and changes.