ReviewsThe Ultimate Surfshark Incogni Review For Internet Users

The Ultimate Surfshark Incogni Review For Internet Users

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Here, we will show you the Incogni review.

Surfshark is very popular for its VPN and is very particular about people's privacy. To help customers delete their data from different online databases and regain control of who should have access to their data, Surfshark created a new privacy tool called Incogni. 

So, what exactly is Incogni? How does it work? How do you get started? Is it safe? Well, these questions and more will be answered in today's Incogni review. 

If you don't miss out on any detail, read till the end.

What Is Incogni?

what is incogni

Incogni is a privacy tool built by the RnD team of the cybersecurity company, Surfshark. It is aimed at securing the digital lives of people and enhancing their privacy.

As a personal information removal service, Incogni helps customers to send official data removal requests periodically to data brokers upon request. The process of the request can be followed by users through an online dashboard. 

They will get to know how many companies were contacted, which company is in the process of deleting the data and which companies have agreed to delete it.

Incogni is a Surfshark tool, but it’s different from the popular Surfshark VPN. You can’t log in to an Incogni account with a Surfshark VPN account and vice versa.

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Incogni wipes off your personal information from data brokers.
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How Does Incogni Work?

How Does Surfshark Incogni Work

Once you’ve registered by filling out a contact form, signing an authorization form, and confirming your email, the Incogni team, using your details, contacts data brokers.

Then Incogni predicts which data broker will have your data using an algorithm and then, on your behalf, sends requests that they delete your personal data from their databases.

After the request has been sent, it then reports the responses of the data brokers but can’t validate that your data has been removed.

However, the requests are made in line with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), and PIPEDA in Canada. which come with massive fines when flaunted.

These data removal requests will be sent as often as required. During the process of writing this Incogni review, we observed that Incogni can only send these requests to 60+ people search sites and more than 180 major data brokers, and they plan to increase the number in the future.

Notably, Incogni covers the following data broker types:

  • Financial information data brokers;
  • Risk mitigation data brokers;
  • Marketing data brokers;
  • Recruitment data brokers;
  • People search sites.
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Incogni wipes off your personal information from data brokers.
Incogni wipes off your personal information from data brokers. Show Less

How To Get Started With Incogni

ofiicial incogni website

  • Click on Sign Up and on the redirected page, enter your email address and password to create an Incogni account.

Sign Up

  • Open the mailbox of the email address you provided. Follow the link from Incogni in the email to confirm your email address.

confirm your email address



  • Ensure to click on the ‘Verify email' option in your mailbox.




  • Now, enter your first name, middle name, and surname. This will provide Incogni with your personal information.

personal info


  • Next, enter your home address.

home address

  • Sign the authorization form and sign directly on the form. This grants Incogni the limited power to make data removal requests in your name.

authorization form


  • Select your preferred Incogni pricing plan, whether monthly or annual subscription. Then make the payment.

incogni pricing


  • Wait for the payment to be verified.

Wait for the payment to be verified

  • Once the payment is confirmed, you are good to go.

payment is confirmed




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Incogni wipes off your personal information from data brokers.
Incogni wipes off your personal information from data brokers. Show Less

Incogni Features

Easy to Set up

Easy to Set up Incogni review

The process of starting up with Incogni is easy. In fact, for this Incogni review, I was able to set up my Incogni account within 5 minutes and authorized Incogni to remove my personal information from public data broker platforms.

First, you’ll create an account using your email. The website will prompt you to enter a password, which you’ll repeat for confirmation. Afterward, you click the continue button.

Note that you can only complete this quick registration process if you’re in a supported country. As you’ll find out later on, Incogni is only available in select countries.

To complete your registration, Incogni will send a verification email to your inbox. All you have to do is open the mail and click on the verification link. Once the link loads, you’ll get a message that your account is confirmed.

Then, you have to complete the remaining registration steps. This includes entering your name and other details, which the tool will use to find your data across the web.

Intuitive Dashboard

Intuitive Dashboard


One of the first things you’ll notice after creating your Incogni account is the intuitive dashboard. Thanks to this, you can start using the tool right away without much learning.

From the dashboard, you get an overview of your data removal requests.

The top section of the dashboard displays three sections: Requests Sent, In Progress, and Completed. Already, you can deduce what these sections represent.

The Requests Sent section displays all data brokers that Incogni has sent the data removal requests for action. 

Meanwhile, the In Progress section displays the data removal requests that are under processing.

The Completed section displays all successful data removal requests and the associated data brokers.

detailed view

Furthermore, the dashboard supports a detailed view. When you switch to the detailed view, you get a more in-depth overview of your data removals.

In particular, you get details of the data brokers, including what type of data they collect and your request status with each one.

Notably, the detailed view gives you a data sensitivity rating of each broker.

Accessible from any Device or Browser 

The Incogni online dashboard can be accessed from any device, be it a mobile device or desktop, and on any browser.

At the time of composing this Incogni review, we confirmed that supported web browsers include Chrome, Edge, and Firefox. All that would be required is your email address and password to log in.

However, note that Incogni doesn’t have a downloadable application. In other words, you can only use the tool via a web browser. There are no Android or iOS applications to install on your mobile phone.

Nevertheless, the Incogni dashboard is optimized for mobile and desktop browsers. It adjusts to fit the screen on any device.

Privacy Recovery

Privacy Recovery

Data brokers are always watching and taking as much personal data as possible. They also don't mind because they know going through the process of reclaiming your data is long and stress-free.

Additionally, Incogni helps you to recover your privacy and ensures that these data brokers delete your data from their database. This is typical since Incogni is powered by Surfshark, a privacy-focused company.

Incogni starts recovering your privacy from Day 1 after you register. After supplying your personal details, the tool messages all data brokers it connects for identification.

You should start getting responses from the data brokers. Typically, the data brokers will identify your data on their website and start the removal process. Complete data removal will take around one month with Incogni.

That’s not all. Incogni also sends you weekly updates reports, keeping you informed on the progress of your removal requests.


Imagine sitting in front of a computer all day, messaging data broker after data broker to remove your data. You can define that with one word: Stress.

You don’t have to manually send official data removal requests by using Incogni. Thankfully, Incogni will send data removal requests on your behalf to data brokers with your personal data after you filled the authorization form.

After you finish setting up your account and supplying your personal data such as name, email address, date of birth, and home address. Then, you can shut down your computer and do other things.

personal information


Incogni will automatically contact the data brokers, keep track of the removals, and inform you when it’s completed. You’ll get emails from time to time, updating you on the status of your data removals.

Furthermore, Incogni performs regular rechecks. If a data broker deleted your information from their website, it doesn’t mean they won’t upload it again.

Therefore, Incogni automatically rechecks the data broker websites from time to time to ensure your data isn’t re-uploaded.

Response Tracking

Response Tracking

Users have the opportunity to track the response and know which company has been contacted, which has complied with the request, which is still in progress, and which was rejected.

The response is displayed in the dashboard as All, Completed, In Progress, and Rejected. Incogni also ensures that status summaries are sent from time to time to users via email.

Most data brokers delay in handling data removal requests. This is usually because they get lots of requests to deal with. However, other data brokers are simply slow and unwilling to remove data on their websites.

Nevertheless, the data rights protocol demands that data brokers respond to removal requests within forty-five days. Therefore, Incogni will follow up on the requests until there’s a response. If there’s none, the tool will issue a re-request.

Incogni Apps & Extensions 

We discovered that Incogni doesn't have any app or extension during this Incogni review.

However, users can monitor the progress of the data removal requests through an online dashboard. Additionally, Incogni also sends status summaries to users via email frequently.

READ ALSO: What Is A Data Broker? [Including Best Data Removal Service]

Incogni Customer Support & Resources

Surfshark Incogni Customer Support & Resources

If you have any questions regarding this data protection service or you need to send your feedback, you can reach Surfshark support via email at any time.

In fact, for this Incogni review, we sent inquiries at different times and got a response from their customer support team almost immediately.

There is also a Help Center where you can find answers to common questions. The FAQ section is also full of detailed questions and answers.

Incogni Pricing 

Incogni review pricing

Incogni is a premium service, and it doesn’t have any free versions. US residents can subscribe monthly or annually, and the monthly plan costs $12.99.

However, the annual plan is more affordable and helps subscribers save 50 percent. It costs $6.49 per month, which is $77.88 annually.

incogni pricing canada

Here is the Incogni pricing for EU, UK, and Canadian residents:

  • 12.99 EUR for the monthly subscription and 6.49 EUR per month for the annual subscription (single transaction 77.88 EUR)
  • 10.49 GBP for the monthly subscription and 5.25 GBP per month for the annual subscription (single transaction 62.94 GBP)
  • 16.49 CAD for the monthly subscription and 8.25 CAD per month for the annual subscription (single transaction 98.94 CAD)

You can cancel your subscription at any time and it comes with a 30-day money-back guarantee.

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Incogni wipes off your personal information from data brokers.
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Incogni Review: Which Incogni Pricing Plan Should You Go For?

You’ll agree that you’ll save money when you pay for Incogni annually than if you pay monthly. Therefore, the annual pricing plan is ideal to subscribe to. But it’s not only because it helps you save money.

It’s ideal to pay annually because most data removal requests take more than a month to complete.

As mentioned earlier, data brokers are mandated by protocol to reply within forty-five days. If your subscription expires while you’re yet to get a response, your data will remain on the broker's website.

Furthermore, after a data broker removes your data, it’s still possible for them to reupload it. This is why Incogni performs regular checks to confirm your data isn’t back on their sites.

Incogni can only perform these routine checks for your data if you have an active subscription.

Therefore, you need a subscription that runs for months if you want to take full advantage of Incogni services.

At $12.99 monthly, it would be expensive to pay for Incogni month after month. On the other hand, the annual plan will cost you $6.49, which is fifty percent off the monthly plan.

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Incogni wipes off your personal information from data brokers.
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Can You Cancel Your Incogni Subscription?

The good thing about an Incogni subscription is that you can cancel it at any time. By default, the subscription will automatically renew.

However, canceling subscriptions is more advisable for monthly than annual subscriptions. If you cancel your annual subscription, you may be at a loss.

Annual subscriptions are charged at once. Incogni annual subscription costs $6.49 per month, which means you’ll pay $77.88 at once for twelve months.

If you cancel your subscription before the twelve months are complete, you won’t get a refund. Thus, you’ll be at a loss.

For example, suppose you cancel your subscription after five months. In that case, you’ve only used $32.45 worth of your subscription. You’ll be at a loss of $45.43, which is a lot.

If you must cancel your annual subscription, do so towards the eleventh or twelfth month. That way, you get more value for your money.

Canceling your Incogni subscription is easy, although it’s a manual process. You have to message the Incogni support team via email at In your message, state your intent — to cancel your subscription.

You should get a response within twenty-four hours after you send the email. The support team will walk you through a straightforward process to finalize your subscription cancellation.

Does Incogni Store Your Data?

Does Incogni Store Your Data

To remove your data from data broker websites, Incogni requires you to provide some information. Hence, you may wonder if the platform stores your data. The answer is yes.

Incogni does store your data, but at no risk on your part. In addition, you can request removal at any time.

Incogni collects three types of data from you. It collects your device information, personal data, and account information. The most sensitive of the three is personal data.

However, note that Incogni only requests your personal data so it can identify it on data broker websites. In other words, without knowing your data, there’s no way the tool can remove it on broker websites.

Before you supply your data and Incogni begins to scan data broker websites, you usually need to sign an authorization form. Hence, the platform isn’t taking your data without your consent. This proves that the platform is legal.

In some cases, you may need to provide further information. This is typical if Incogni finds your info on websites with more than regular info. Once again, it’s up to you to decide if you want to share this information or not.

Furthermore, be rest assured that Incogni won’t sell your data to third parties. It’s ironic even, considering the platform offers a service to remove your data from third-party platforms.

As hinted earlier in this Incogni review, you can request the removal of your data at any time. Usually, this is when you cancel your subscription.

Incogni will delete all personal information you provide once you cancel your subscription. You can re-enter them if you re-subscribe in the future.

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Incogni wipes off your personal information from data brokers.
Incogni wipes off your personal information from data brokers. Show Less

===>> Get Incogni

Incogni Pros

  • Easy to set up and use
  • Wildest geographical coverage
  • It is available for the US, EU, UK, and Switzerland 
  • Sends official removal requests on users’ behalf to data broker companies
  • Supports data removal results for over 180 data brokers 
  • Supports over 60 people search sites
  • Responses can be tracked
  • 30-day money-back guarantee
  • Subscription can be canceled at any time
  • Repeats removal requests.

Incogni Cons

  • No free version
  • You can not access your Surfshark VPN account from Incogni and vice versa. Although they are from the same company; they are two systems that are not linked together.

Incogni Review: Frequently Asked Questions

What Are Data Brokers?

What Are Data Brokers

Data brokers are companies that collect and sell information about individuals, including health history and credit scores. This data is usually collected from public sources, such as the internet or websites that you access which suffered from data breaches.

In essence, data brokers collect data from public records, online activity, and social media profiles. Some of the information they collect includes:

  • name
  • address
  • phone number
  • email addresses
  • social media profiles
  • your interests
  • buying history, etc.

In fact, they may even have access to your medical records.

Your personal data is valuable to data brokers as it can be used to target advertising campaigns at you and create a detailed picture of your life. This can lead to a feeling of being followed and monitored by companies and issues around privacy.

However, Incogni can help you to send official data removal requests to these data brokers to help you keep your personal information safe.

What Are People Search Sites?

What Are People Search Sites

People search sites are online platforms or databases that allow users to find information about other individuals based on their name, location, phone number, or other identifying information.

These sites aggregate public records, social media profiles, and other online information to provide a comprehensive profile of the person being searched. Examples of popular people search sites include Spokeo, Whitepages, and Intelius.

Is Incogni Safe?

Incogni is a safe privacy tool in the cybersecurity market that is completely legitimate. Several companies collect, aggregate, and trade the personal data of people online without them being able to do anything about it.

Incogni makes these companies remove people’s data from their online databases. Your data in the hands of data brokers is what’s unsafe. It’s already out there, and Incogni only helps you delete them, without retaining any itself.

Is Incogni Legit?

Although Incogni is a new privacy tool in the cybersecurity market, it is a legitimate platform. It helps customers to get their personal data off the hands of brokers.

It’s a tool from Surfshark, a leading cybersecurity company that is renowned for having one of the best VPNs. The new Incogni tool further reaffirms the company’s objective of maintaining user privacy.

Is Incogni Free? 

Incogni is not free but based on monthly or annual subscriptions. The platform offers a specialized service that is expensive to maintain.

As a result, the service can not be free. Nevertheless, users can also opt out of their subscription at any time and, upon purchase, can try the privacy tool out for 30 days and get their money back if they don’t like it.

What Regions Is Incogni Available In?

What Regions Is Incogni Available In

Incogni is available in the US, EU, UK, Canada, Norway, Liechtenstein, Iceland, and Switzerland at the time of writing this Incogni review. Not many competing companies have this much coverage. The service is dependent on the local data handling legislation.

As a part of the CR Digital Lab Initiative, Incogni works together with several companies to develop a Data Rights Protocol to represent individuals who are protected by laws such as CCPA, GDPR, UK GDPR, PIPEDA, and other related regulations.

Is Incogni Worth It?

Incogni is a relatively affordable service, as you pay less than $7 per month with the annual plan. With the features it comes with, you get value for your money.

It’ll take you days to remove your data from around fifty to a hundred data brokers. Meanwhile, Incogni works with several data brokers. If you attempt to remove your data from up to 180 data brokers manually, it could take years.

Aside from saving you time, Incogni is efficient. You have higher success chances of removing your data from broker websites with the service than on your own.

Is Incogni Expensive?

No, Incogni is not expensive. It is actually quite affordable, with plans starting from $6.49/month. This is lower than many similar privacy products in the market, making Surfshark Incogni one of the best value options in the market.

Here is a table of Incogni's pricing plans:

PlanMonthly PriceYearly Price

As you can see, the yearly plan is much more affordable than the monthly plan. This is because you are essentially getting a 50% discount by paying for the year upfront.

If you are looking for a privacy tool that is affordable and effective, then Incogni is a great option. It is a trusted service that is backed by Surfshark, a reputable cybersecurity company.

Here are some of the benefits of using Incogni:

  • It can help you remove your personal data from over 180 data brokers.
  • It is easy to use and set up.
  • It is affordable.
  • It is backed by a reputable company.

If you are concerned about your online privacy, then Incogni is a great way to protect yourself as you can see from this Incogni review. It is an affordable and effective tool that can help you remove your personal data from data brokers.

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Incogni wipes off your personal information from data brokers.
Incogni wipes off your personal information from data brokers. Show Less

What Are The Best Incogni Alternatives?

There are tools similar to Incogni. How does this Surfshark tool compare to them? Find out in this section as we look at the three best Incogni alternatives:

1. DeleteMe

Best Incogni Alternatives

DeleteMe is one of the most popular online data removal tools. The platform works to remove your personal data from Google and many other data broker websites.

How DeleteMe works isn’t much different from how Incogni works. First, you submit your information, then the tool searches for your data on Google and data broker websites. If found, it begins the removal process.

Afterward, DeleteMe continues scanning and detecting your data all year round. If your data reappears on data broker websites, it’ll identify and remove it.

DeleteMe has been in the industry for close to eight years. As a result, they are more than experienced to handle your data removal requests. In addition, the platform has a top-notch support team you can depend on for any problems you have.

However, you’ll spend more with DeleteMe than with Incogni. DeleteMe costs $10.75 per month with the annual plan, while Incogni costs less than $6. In addition, DeleteMe has no monthly plan.

2. Privacy Bee

Privacy Bee

Privacy Bee does more than simply remove your data from broker websites. The tool monitors your sensitive data on the internet 24/7. It works with tens of thousands of data broker websites to identify your data.

Privacy Bee will ensure every data broker featuring your data removes it. The tool takes the extra step of calling on the law for stubborn data brokers.

The Privacy Bee dashboard is simple, so you’ll find it easy to use. But Privacy Bee is relatively expensive to use if you are on a budget as you can see from this Incogni review. The platform costs $197 per year, which is almost three times what you pay with Incogni.

Like the previous alternative, you don’t have the option to pay per month.

3. OneRep


OneRep is another simple alternative to Incogni. Like Incogni, it removes your data from data brokers who sell your data to third parties.

OneRep compares to Incogni in terms of pricing, as it costs only $8.33 per month. There are family plans and business plans that can help you save money.

However, the platform doesn’t remove your data from many websites like Incogni. With Incogni, you can remove your data from over 4,000 data broker websites. Meanwhile, OneRep only removes your data from around 150 websites.

Wrapping Up The Incogni Review 

Incogni by Surfshark is a personal information removal service that sends data removal requests to several data brokers simultaneously, reporting on their responses.

It’s a new tool that is safe and legit, but it is not free. While it has pros and cons, it is, overall, an excellent data privacy tool.

Nevertheless, I will recommend that you get Incogni because it is affordable, user-friendly, privacy-centric, and effective for removing your personal information from data broker websites.

What do you think about this Incogni review?

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Incogni wipes off your personal information from data brokers.
Incogni wipes off your personal information from data brokers. Show Less

===>> Get Incogni


About the Author:

Gina Lynch
Cybersecurity Expert at SecureBlitz

Gina Lynch is a VPN expert and online privacy advocate who stands for the right to online freedom. She is highly knowledgeable in the field of cybersecurity, with years of experience in researching and writing about the topic. Gina is a strong advocate of digital privacy and strives to educate the public on the importance of keeping their data secure and private. She has become a trusted expert in the field and continues to share her knowledge and advice to help others protect their online identities.


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