This post will show you 6 ways to protect your business from phishing attacks…
Phishing attacks, if successful, can be quite harmful to your business.Statistics indicate that over 70% of phishing emails are opened, and 90% of security breaches in organizations are due to phishing attacks.
As a result, small and medium-sized businesses averagely lose $1.6 million recovering from these attacks. A successful phishing attack may cause your company to lose valuable business and customer data.
Data breaches resulting from these attacks can damage your company’s reputation. Phishing attacks may also lead to loss of money, productivity, customers, financial penalties, intellectual property theft, and loss of business value.
Here are six ways to protect your business from phishing attacks.
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6 Ways To Protect Your Business From Phishing Attacks
1. Security awareness training
Your employees are your business’s first line of defence; if untrained, most of them are likely to click on malicious links. However, with security awareness training for employees, they can learn computer and information best practices and other threats businesses face today.
A good cyber security awareness training program educates your staff on safeguarding personal or organizational confidential information from unauthorized access, destruction, and modification.
It also teaches them how to identify and avoid phishing attacks, reducing the risk of falling victim to phishing emails. This reduces the risk of data breaches and financial losses.
2. Keep all your programs updated
Outdated computer software exposes your operating system and causes vulnerabilities, allowing cybercriminals to access your business’s valuable and confidential data. Phishing attacks from malware rely on software bugs to enter malware into your programs.
Upon bug detection, software manufacturers release updates to fix them.Keeping your software up-to-date prevents phishing attacks and malware. It also makes it difficult for cybercriminals to reach you.
Multi-factor authentication (MFA) is a layered technique to secure data and apps using two or more steps to verify your identity when logging into your accounts. This increases information security and prevents data theft and breaches.
If one of your credentials is endangered, unauthorized users won’t get the other authentication requirement right and won’t be able to access your information.
4. Familiarize yourself with the signs of phishing attempts
Identifying phishing emails at first glance can be difficult because they’re designed to mimic legitimate companies and individuals.
In phishing emails, the senders’ email addresses aren’t associated with a legit domain name, generic greetings take the place of a name, there’s a false sense of urgency, the message has many errors, links in the message don’t match the author’s domain, and the CTA has a link to the sender’s site.
Familiarizing yourself with theindicators of phishing attempts means you won’t click on their links or share sensitive information with them, protecting your business.
If an email seems suspicious, consider confirming whether a legitimate company or individual sent it. You can look at the domain’s DMARC policy and the sender’s address to determine if it’s malicious or legitimate.
6. Leverage firewalls
Top-quality firewalls are buffers between your business, intruders, and your device. Consider combining a desktop firewall, a kind of software, with a network firewall, a type of hardware.
Using these two together significantly reduces the possibility of phishers or attackers infiltrating your device or network.
Ways To Protect Your Business From Phishing Attacks: FAQs
Phishing attacks are a major threat to businesses of all sizes. These deceptive emails or messages try to trick employees into revealing sensitive information or clicking on malicious links. Here are some frequently asked questions and steps you can take to safeguard your business:
What are the different types of phishing attacks businesses encounter?
Email Phishing: The most common type involves emails disguised as legitimate sources like banks, vendors, or even colleagues. They often urge recipients to click on links or download attachments containing malware.
Spear Phishing: These targeted attacks personalize emails with specific information about the recipient or their company, making them appear more believable.
Whaling Attacks: These sophisticated attacks target high-level executives, hoping to gain access to crucial financial information or resources.
What are the risks of phishing attacks for businesses?
Data Breaches: Phishing attacks can steal sensitive customer or company data, leading to financial losses and reputational damage.
Malware Infection: Clicking malicious links in phishing emails can infect your computer systems with malware, disrupting operations and compromising data.
Financial Loss: Phishing attacks can trick employees into authorizing fraudulent transactions or wire transfers.
How can I train my employees to identify phishing attempts?
Phishing awareness training: Regularly educate your employees on how to recognize phishing tactics. Teach them red flags like suspicious sender addresses, generic greetings, urgent requests, and grammatical errors.
Simulations: Conduct simulated phishing attacks to test employee awareness and identify areas for improvement.
Encourage a culture of caution: Emphasize the importance of verifying information before clicking on links or downloading attachments. Encourage employees to report suspicious emails to the IT department.
What technical safeguards can I implement to protect my business?
Email filtering: Use spam filters and email security software to block suspicious emails before they reach employee inboxes.
Multi-factor authentication (MFA): Enable MFA for all logins to add an extra layer of security beyond passwords.
Data encryption: Encrypt sensitive data on your network and devices to minimize the impact of a breach.
Regular software updates: Ensure all software and operating systems are updated promptly to patch security vulnerabilities.
What should I do if my business falls victim to a phishing attack?
Contain the breach: Isolate compromised devices and change passwords immediately.
Report the attack: Report the incident to the relevant authorities and your IT security team.
Remediate and recover: Take steps to remediate the damage caused by the attack and implement measures to prevent future incidents.
Are there any resources available to help me learn more about phishing?
Many government cybersecurity agencies offer resources and guides on phishing awareness and prevention.
Reputable cybersecurity companies also publish educational materials and best practices.
Endnote
Falling prey tophishing scams can be very detrimental to your business. Use these tips to protect your business against phishing attacks.
By understanding the different types of phishing attacks, implementing training and technical safeguards, and having a response plan in place, you can significantly reduce your business’s risk of falling victim to these scams.
Remember, employee awareness is crucial, so prioritize ongoing education and encourage a culture of cybersecurity vigilance within your organization.
Here is an interview with Uma Pendyala on Women in Cybersecurity.
On International Women in Cyber Day (September 1), we celebrate women leaders who have challenged stereotypes and shaped the cybersecurity industry.
One such leader is Uma Pendyala, Head of Business Operations and Director at SecurEyes, who has been part of the company since 2009.
With nearly two decades of experience across operations, finance, HR, and cybersecurity, Uma’s journey is a testament to resilience, adaptability, and inclusive leadership.
In this interview, she reflects on her professional path, challenges, and her vision for the future of women in cybersecurity. Here is our conversation with Uma Pendyala.
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Interview With Uma Pendyala, Head of Business Operations and Director at SecurEyes
Q1:How did you enter cybersecurity, and how has your journey evolved in the past 18 years?
My journey in cybersecurity has been close to 18 years now. Interestingly, it wasn’t a conscious decision to enter this space. I came in through the non-technical route, initially managing HR, operations, and finance for a cybersecurity organisation. Over time, I realised how deeply cybersecurity impacts not just systems and data, but also business continuity, cyber resilience and customer trust and reputation.
Back then, cybersecurity in India was just beginning to take shape—built not on frameworks and protocols alone, but on the dedication of early believers who saw its potential to transform how we live and work. I entered the field through a non-traditional path, and over time, transitioned into strategic roles where I focused on aligning cybersecurity with core business objectives. What began as operational support evolved into a mission to position cybersecurity not just as a safeguard, but as a driver of enterprise value and long-term resilience. Today, as one of the directors at SecurEyes, I manage global expansion, oversee key customer accounts, and focus on ensuring that security solutions are always tied back to core business objectives.
Cybersecurity has transformed from a back-end concern to a boardroom priority—anchored in trust, strategy, and resilience. That understanding has shaped my leadership journey.
Q2: Cybersecurity is male-dominated. What challenges did you face as a woman leader?
The biggest challenge was constantly proving that leadership in cybersecurity doesn’t need to be restricted to engineers or purely technical experts. Strategic leadership is equally important, and that’s where I had to demonstrate that strategic insight and business acumen are just as critical as technical depth in leading cybersecurity initiatives.
Initially, there was scepticism about a non-technical leader’s role in such a technical space. But over the years, the very challenge became a success story. By building high-performing teams, expanding into new markets, and earning continued customer trust, I demonstrated that leadership in cybersecurity is about far more than coding or engineering—it’s about vision, trust, and strategy.
Even today, the representation of women in cybersecurity remains very skewed with just about 20% women among the total cybersecurity workforce in India. But I believe this challenge also presents an opportunity for more women to step in and make their mark.
Q3: Why is diversity, especially women’s representation, important in cybersecurity?
Diversity is not just about gender—it’s about bringing multiple perspectives to the table. Whether it’s gender, nationality, ethnicity, or even professional backgrounds, diversity enables organisations to approach problems from different angles and arrive at more holistic solutions.
For women specifically, organisations need to build inclusive cultures where opportunities are equal and performance-based, not gender-based. At SecurEyes, we have actively recruited women returning to the workforce after career breaks. We’ve also offered flexible working models—even before the pandemic—to ensure talented women aren’t forced out because of rigid structures.
Skill development is equally critical. It’s not enough to hire women; organisations must also invest in upskilling and training so that diverse talent can thrive. Inclusion has to be both structural and cultural.
Q4: How do you align cybersecurity with business goals?
I strongly believe that the ultimate goal of cybersecurity is not just technical robustness but business impact. At the end of the day, customers want outcomes—they want more revenue, happier customers, and better user experiences. Technology is only a means to that end.
Having both technical and non-technical expertise has given me a more holistic view. I am a CISA certified and an ISO 27001 lead auditor, so I understand the technical aspects of cybersecurity as well. But my background in HR, finance and operations ensures I can translate technical solutions into business outcomes.
Operational excellence plays a huge role here. Cross-functional leadership, stakeholder management, and empathy are critical in ensuring that cybersecurity isn’t seen as a roadblock but as a driver of growth and resilience.
Q5: What trends will shape the future of cybersecurity?
The future of cybersecurity is being shaped by three major forces: Cloud Security, AI-Powered Threats, Quantum Risks, and Increased Regulatory Compliance.
Cloud adoption has become almost universal. Even organisations with mission-critical data are shifting to private clouds. With this shift comes a new focus on third-party and supply chain risks.
AI and machine learning are already being used for anomaly detection and predictive intelligence. While they empower cybersecurity professionals, adversaries are also using them—so AI security is becoming paramount.
As quantum advances accelerate, preparing with post-quantum cryptography is no longer optional—it’s a strategic imperative.
Finally, regulation is expanding rapidly. Post-pandemic, as technology use has exploded, governments and industry bodies are introducing stricter compliance requirements. This has created new opportunities in governance, risk, and compliance (GRC).
For women, this is a fantastic moment. Whether you’re on the technical side—working in AI and cloud security—or on the governance and compliance side, there are immense opportunities. Given that women currently represent only around 20% of the workforce, the demand for inclusion is higher than ever.
Q6: What advice do you give young women aspiring to join cybersecurity?
First, don’t be intimidated by the perception that cybersecurity is “too technical” or “too male-dominated.” There’s a place for every skill set—technical, operational, strategic, and managerial.
Second, invest in continuous learning. Certifications, courses, and hands-on training are invaluable. Even if you come from a non-tech background like I did, upskilling can help you transition successfully.
Third, leverage your natural strengths—empathy, collaboration, communication, and resilience. These are not “soft skills”; they are essential leadership skills.
Finally, don’t give up easily. Women often approach challenges by asking, “How can this be done?” instead of “Why can’t this be done?” That mindset will give you a competitive edge in cybersecurity and beyond.
Q7: What principles guide your leadership style?
My leadership philosophy rests on three pillars: empathy, collaboration, and trust.
I believe women leaders naturally bring empathy and inclusivity into strategy. I focus on building open relationships with clients and teams, where dialogue is encouraged, and solutions are co-created.
I also strongly believe in aligning leadership with growth and resilience. Every new market we enter, every solution we design, must contribute not just to security but to business impact.
Lastly, I ensure that opportunities within my organisation are equal and skill-based. By fostering diversity and flexibility, we not only build stronger teams but also inspire the next generation of women in cybersecurity.
On this International Women in Cyber Day, Uma Pendyala’s journey is a reminder that cybersecurity leadership is not limited to coding or engineering. It is about trust, vision, strategy, and inclusivity. By blending technical expertise with operational excellence and empathy, Uma has carved a path that others can follow.
As the industry evolves with AI, cloud, and regulatory shifts, there has never been a better time for women to step into cybersecurity. The doors are open—the challenge now is to walk through them with confidence.
In a period where technology plays a crucial role, intelligent security systems have gained immense popularity, revolutionizing how we protect our homes and loved ones.
Among the various components of these systems, motion sensors are widely used for their ability to detect movement and trigger appropriate actions.
However, several myths and misconceptions surround motion sensors and their role in smart security systems. In this article, we will debunk these misconceptions and shed light on the importance and benefits of motion sensors in securing our homes.
Myth: Motion sensors are triggered by any movement
Fact: One common misconception is that motion sensors are sensitive to any movement, including pets or inanimate objects. However, modern motion sensors are designed to differentiate between the movements of humans and other sources. They employ various technologies like passive infrared (PIR), microwave, or dual technology to detect the unique heat signatures and patterns associated with human movement, thereby minimizing false alarms.
Myth:Â Motion sensors can’t detect intruders in the dark.
Fact: Some believe motion sensors are ineffective in low-light or dark environments. However, many motion sensors now come equipped with infrared technology, known as “night vision.” These sensors can detect changes in heat signatures even in complete darkness, ensuring accurate detection and reliable security regardless of the lighting conditions.
Myth: Motion sensors are easily fooled by environmental factors.
Fact: Another misconception is that motion sensors can be easily fooled by environmental factors such as moving curtains, plants, or shadows. While it is true that certain environmental conditions can cause false alarms, modern motion sensors are equipped with advanced algorithms that can distinguish between actual threats and environmental changes. They are designed to analyze movement patterns, speed, and duration, ensuring accurate detection and minimizing false alarms.
Myth: Motion sensors are only helpful indoors.
Fact: Many people believe motion sensors are solely intended for indoor use. However, outdoor motion sensors are widely available and designed to withstand various weather conditions. These sensors are crucial for outdoor security, as they can detect and alert homeowners about suspicious activity around the perimeter of their property, providing an added layer of protection.
Myth: It’s challenging to install and use motion sensors.
Fact: Motion sensors are simple to install and use. Since most motion sensors don’t require substantial wiring, installation is simpler. They frequently include comprehensive installation instructions that walk customers through the procedure. Additionally, user-friendly smartphone apps make it simple to control and monitor smart security systems with motion sensors, offering convenience and usability to homeowners.
Leveraging Motion Sensors in Smart Security Systems
Motion sensors play a crucial role in the comprehensive security solutions offered by various companies, including Ajax Systems. Motion sensors from Ajax alam provides homeowners with advanced and reliable protection by incorporating motion sensors into their intelligent security systems.
Let’s explore the benefits and features of smart security systems with motion sensors.
Real-time Intrusion Detection
Motion sensors enable real-time detection of unauthorized movement within the protected area. They can trigger immediate alerts to homeowners, security personnel, or authorities, allowing for swift action in case of a potential break-in or intrusion.
Customizable Security Zones
Intelligent security systems with motion sensors allow homeowners to define and customize security zones. This flexibility ensures that the motion sensors are activated only in designated areas, minimizing false alarms and focusing on areas of highest vulnerability.
Automation and Integration
Motion sensors can be integrated with other smart home devices and automation systems. This integration allows for enhanced security features, such as automatic lighting activation when motion is detected or integration with surveillance cameras to capture real-time video evidence.
Deterrence and Peace of Mind
The presence of motion sensors in a smart security system acts as a strong deterrent to potential intruders. Visible motion sensors can make criminals think twice before attempting any unauthorized entry.
Smart Security Systems and Motion Sensors: Frequently Asked Questions
Are smart security systems complex and difficult to install?
Myth: While some advanced systems require professional installation, many contemporary options are designed for DIY setup. They come with user-friendly apps and clear instructions, making installation straightforward for most tech-savvy individuals.
Do motion sensors trigger on pets and cause false alarms?
Myth: Modern motion sensors offer various sensitivity settings and pet-immune features. These features can distinguish between small pets and actual intruders, reducing false alarms significantly.
Do smart security systems require expensive monthly fees?
Myth: While some systems come with monitoring subscriptions, many offer affordable options with self-monitoring features. These allow you to receive alerts and view live camera feeds without a monthly cost.
Are smart security systems vulnerable to hacking?
Myth: Reputable brands prioritize security with encryption protocols and secure authentication methods. Regularly updating software and choosing strong passwords further reduces hacking risks.
When choosing a smart security system, consider your specific needs, budget, and technical comfort level. Research features like motion sensors, cameras, and compatibility with other smart home devices.
Remember, no system is foolproof, but a well-chosen and properly installed system can significantly increase your home’s security and peace of mind.
Conclusion
Motion sensors are indispensable components of intelligent security systems, contributing to enhanced protection, detection, and deterrence. We can appreciate their importance in securing our homes by debunking common myths and misconceptions surrounding motion sensors.
Whether indoors or outdoors, motion sensors provide an additional layer of security, empowering homeowners with reliable intrusion detection and peace of mind. Embracing the advancements in smart security technology, including motion sensors, ensures that our homes remain safe and protected in the modern age.
In this post, I will talk about the innovations driving the rise of intelligent marine systems.
Boating has entered a new era—one where vessels aren’t just powered by engines and steered by hands, but enhanced by digital systems that deliver smarter, safer, and more intuitive control.
From navigation to onboard automation, the marine industry is seeing a rapid transformation fueled by advanced electronics, touch-based interfaces, and real-time data integration. At the forefront of this shift is the rise of thesmart boat by Barantech, a concept that’s redefining what it means to be connected at sea.
As boat owners, manufacturers, and fleet operators demand more from their vessels, intelligent systems are stepping up—offering increased reliability, better situational awareness, and more seamless control over every onboard function. It’s no longer enough for a boat to float and move. Today, it needs to think, communicate, and respond.
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Smarter Navigation and Control
One of the primary drivers behind smart marine systems is the integration of advanced navigation technology with touch-enabled control panels. GPS-based autopilot systems, digital charts, collision avoidance alerts, and integrated engine diagnostics all work together to give captains a comprehensive view of their surroundings.
Modern control interfaces replace outdated switches and analog gauges with sleek, programmable screens that combine essential functions into one centralized hub. The result is a cleaner helm, faster access to critical data, and more precise control—especially important during docking, anchoring, or navigating narrow channels.
In multi-system environments, smart controls can integrate with lighting, HVAC, bilge pumps, entertainment, and more—reducing the need for multiple control stations and simplifying onboard management.
Remote Monitoring and Cloud Connectivity
A defining feature of next-generation marine systems is connectivity. Boaters can now monitor their vessel’s location, fuel levels, battery status, and onboard temperature from their smartphone—whether they’re in the marina or halfway across the world.
These cloud-connected systems allow for:
Remote diagnostics and maintenance alerts
Real-time geofencing and anti-theft tracking
Push notifications for power loss or water intrusion
Over-the-air firmware updates for system improvements
For commercial fleets and charter companies, this level of insight enables the simultaneous management of multiple boats—optimizing maintenance schedules, enhancing safety, and boosting operational efficiency.
Safety is one of the biggest beneficiaries of smart marine technology. Automated systems can monitor onboard conditions 24/7, automatically activating pumps, alarms, or lights in response to changing conditions. High-resolution cameras and sensors provide visual feedback in low-visibility scenarios, while integrated radar and sonar help avoid hazards.
Touchscreen HMIs (Human Machine Interfaces) also simplify training and reduce human error. With intuitive layouts and responsive controls, even new boaters can navigate complex systems with confidence.
Systems like those found in Barantech’s marine lineup combine rugged durability with intelligent control logic—built to withstand marine environments without compromising on performance or safety.
Customization and Modular Flexibility
Modern boaters want systems that can be customized to their needs—whether that’s a weekend leisure cruiser, a fishing vessel, or a high-performance workboat. Smart marine systems today are built with modularity in mind, allowing users to:
Choose which systems they want to control (lighting, climate, navigation, etc.)
Configure interface layouts for specific user roles
Add new features or integrations as technology evolves
Scale from single-cabin vessels to multi-deck yachts
This flexibility makes it easy to upgrade without overhauling the entire system—protecting long-term investment and future-proofing the vessel.
Eco-Friendly Efficiency
Environmental awareness is growing in the marine world, and smart systems play a vital role in reducing fuel use, minimizing emissions, and protecting marine ecosystems. Intelligent control interfaces allow for:
Engine optimization for fuel-efficient cruising
Smart battery management to extend range on electric vessels
Monitoring of waste discharge systems to prevent pollution
Integration with solar power or hybrid propulsion systems
By helping boaters make data-driven decisions, smart systems not only improve performance but also support sustainability on the water.
Designed for Real-World Marine Demands
Smart marine systems must function in one of the harshest environments on Earth—exposed to saltwater, vibration, temperature extremes, and constant movement. That’s why durability and reliability are core components of intelligent marine design.
Products in this category are built to meet IP ratings for water resistance, with rugged housings, waterproof connectors, and corrosion-resistant components.
Barantech’s marine offerings, for example, are engineered with both form and function in mind—offering responsive, glove-friendly touch controls that perform flawlessly in wet conditions.
Choosing asmart boat system that’s built from the helm up for marine use ensures that technology enhances the journey rather than complicates it.
Where Innovation Meets Open Water
The rise of intelligent marine systems marks a new chapter for the boating industry—one where automation, connectivity, and design converge to make life on the water more enjoyable, efficient, and secure.
Whether for leisure, business, or exploration, the smart boat is no longer a concept of the future—it’s a reality today. And with every innovation, that experience gets smoother, safer, and more in tune with the rhythms of the sea.
Conclusion
Intelligent marine systems are revolutionizing boating, transforming vessels into connected, responsive, and safer environments.
By integrating advanced navigation, automation, remote monitoring, and eco-friendly efficiency, these systems provide captains with greater control, situational awareness, and peace of mind.
Customizable, durable, and designed for real-world marine conditions, smart boats like those from Barantech enhance performance while future-proofing investments.
Ultimately, the rise of intelligent marine technology ensures that life on the water is not only more efficient and enjoyable but also safer, smarter, and fully in harmony with the sea.
Let me show you how a residential locksmith can strengthen your home’s defense in this post.
Home security is a top priority for every homeowner, and while alarm systems and surveillance cameras often get the most attention, the foundation of protection begins with your locks.
Doors and windows are the primary entry points for intruders, and if these aren’t secured properly, other security measures may fall short. This is where a professionalresidential locksmith in Cherry Hill becomes essential. With the right expertise, they can do far more than just fix a broken lock—they can help transform your home into a well-defended space.
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More Than Just Lockouts
Many people only think of locksmiths when they’re locked out. While emergency access is an important part of their services, residential locksmiths offer a much broader range of solutions.
These include:
Rekeying locks to ensure old keys no longer work
Installing high-security deadbolts and smart locks
Repairing or upgrading existing locking systems
Securing sliding doors, garages, and windows
Providing expert consultation on home security upgrades
By taking a proactive approach with the help of a locksmith, you can reduce vulnerabilities before they’re exploited.
Addressing Common Security Weaknesses
Every home has weak points. Outdated locks, single-cylinder deadbolts, or cheap hardware purchased from a big-box store may not stand up to determined intruders. A residential locksmith identifies these vulnerabilities and provides tailored recommendations.
For instance, they may suggest upgrading to bump-resistant or drill-resistant locks, which are specifically designed to prevent common forced-entry techniques.
Locksmiths can also ensure that all entry points—from basement doors to side entrances—are protected with the same level of security as front doors, closing gaps that burglars often target.
The Role of Smart Locks in Modern Security
Today’s locksmiths are also tech-savvy, offering installation and support for smart locks that allow homeowners to control access remotely. These locks can be integrated with home automation systems, providing benefits such as:
Remote lock/unlock via smartphone
Time-limited access codes for guests or contractors
Real-time alerts when doors are opened
Integration with alarm systems and security cameras
Smart locks enhance convenience while adding another layer of defense. A locksmith ensures these systems are installed correctly, functioning securely, and updated to prevent digital vulnerabilities.
Emergency Services That Protect You Fast
Emergencies don’t wait for business hours. Whether you’ve lost your keys, experienced a break-in, or had a lock suddenly fail, residential locksmiths are often available 24/7.
Their ability to respond quickly not only restores your access but also secures your home before it’s left exposed to further risk. For families, that rapid response brings immediate peace of mind.
Customized Security for Every Household
No two homes are alike, and neither are their security needs. A family with children may prioritize locks that are safe and easy to use, while a frequent traveler may want systems that can be monitored remotely.
Residential locksmiths provide customized solutions tailored to each household, ensuring you don’t pay for features you don’t need but still receive comprehensive protection.
Protecting Valuables Beyond the Front Door
Locksmiths also offer solutions for interior security. From safes and lockable cabinets to reinforced doors for home offices, these added measures protect valuables and sensitive documents inside the home.
For many homeowners, this layered approach to security is just as important as securing the exterior.
Long-Term Value and Peace of Mind
While investing in upgraded locks or locksmith services may seem like an expense, it’s far more cost-effective than dealing with the aftermath of a break-in.
Insurance claims, property damage, and emotional stress far outweigh the upfront cost of professional security. Plus, the peace of mind of knowing your home is well-protected is priceless.
Working with ahome locksmith gives you ongoing access to advice, maintenance, and upgrades as your needs evolve. This ensures your home remains secure against both traditional threats and modern challenges.
Building a Stronger Defense Where It Matters Most
Your home is your sanctuary, and its defense begins with locks that are strong, reliable, and tailored to your lifestyle. A residential locksmith provides the expertise to fortify your property, from upgrading outdated locks to integrating advanced smart security.
By taking advantage of their knowledge and services, you gain more than just hardware—you gain confidence that your home and loved ones are protected every day.
Conclusion
A secure home starts at the door, and residential locksmiths play a crucial role in building that foundation of protection. Beyond emergency lockouts, they provide customized solutions, upgrade vulnerable entry points, integrate modern smart technologies, and safeguard valuables inside the home.
By partnering with a professional locksmith, homeowners not only prevent potential break-ins but also gain long-term peace of mind, knowing their property and loved ones are protected.
Investing in expert lock services is an investment in safety, convenience, and confidence—because true home security begins with strong, reliable locks.
Learn how specialized cleaning enhances patient safety in healthcare settings in this post.
Hospitals and medical centers are designed to heal, but without rigorous cleaning practices, they can also expose vulnerable patients to serious risks. Every surface—from a waiting room chair to an operating table—has the potential to harbor bacteria, viruses, or fungi if not properly maintained.
This is why specialized cleaning is not a luxury but a necessity. Partnering with a trustedhospital cleaning company in NJ ensures that healthcare environments meet the highest standards of hygiene, protecting both patients and staff while keeping facilities compliant with regulations.
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Why Healthcare Cleaning Is Different
Unlike standard office or commercial spaces, hospitals present unique challenges. Patients with compromised immune systems share close quarters, medical staff handle sensitive equipment, and procedures are performed in sterile conditions where even minor contamination can have dangerous consequences.
The stakes are much higher in healthcare. Where dirty floors in an office might be a nuisance, in a hospital they could contribute to the spread of hospital-acquired infections (HAIs).
The Threat of Hospital-Acquired Infections
The Centers for Disease Control and Prevention (CDC) estimates that hundreds of thousands of patients in the U.S. contract HAIs each year.
These infections can arise from something as small as a contaminated doorknob or an improperly cleaned bedrail. The financial and human costs are staggering—extended hospital stays, increased healthcare expenses, and in some cases, preventable deaths.
Specialized cleaning services focus on reducing these risks by identifying and disinfecting hotspots where pathogens are most likely to spread. Bedside rails, call buttons, IV poles, and restroom fixtures are treated with hospital-grade disinfectants proven effective against dangerous microorganisms like MRSA and C. difficile.
Training and Expertise in Healthcare Cleaning
Another key difference is the level of training required. A professional team providing medical-grade cleaning is equipped with knowledge and certifications that go far beyond standard custodial work. Staff members are trained in:
Proper use of disinfectants and sterilization equipment
Infection control best practices
Safe handling and disposal of biohazardous waste
Personal protective equipment (PPE) protocols
Emergency spill and contamination response
This specialized training ensures cleaning isn’t just thorough but also safe for both staff and patients. Without it, even well-intentioned efforts can backfire, spreading contaminants instead of eliminating them.
Compliance With Regulatory Standards
Healthcare facilities must comply with strict hygiene regulations from organizations such as the CDC, OSHA, and Joint Commission. Non-compliance can lead to penalties, lawsuits, or even loss of accreditation.
Specialized cleaning services are built around meeting and exceeding these standards. Routine audits, documented cleaning logs, and consistent monitoring create transparency and accountability, which are essential in regulated environments.
For administrators, working with professional cleaners means peace of mind. They know their facility is inspection-ready at any moment, with protocols in place to prove compliance.
Technology Driving Modern Healthcare Cleaning
Cleaning in medical settings has become more advanced thanks to new technologies. Hospitals now use:
Electrostatic sprayers that apply disinfectant evenly, covering hidden surfaces
UV-C disinfection systems to kill pathogens in rooms between patients
HEPA filtration vacuums that improve air quality and reduce airborne contaminants
Digital monitoring systems that track when and where cleaning was performed
Robotics and automation for repetitive cleaning tasks in hallways or common areas
These tools reduce human error, speed up cleaning cycles, and provide an extra layer of security in sensitive spaces like operating rooms.
Patient Confidence and Reputation
In today’s healthcare environment, cleanliness isn’t just about safety—it’s also about perception. Patients and their families notice the details: the shine of the floors, the smell of disinfectant, and the overall sense of hygiene in a facility. A visibly clean environment instills confidence and builds trust, reassuring patients that they are receiving care in a safe place.
Conversely, poorly maintained spaces can raise doubts, even if the medical staff is world-class. In a competitive healthcare market, reputation matters. Specialized cleaning plays a direct role in shaping that reputation.
Cost Savings Through Prevention
While professional medical cleaning services may seem like an added expense, they often save money in the long run.
Preventing infections reduces hospital stays, lowers readmission rates, and avoids the costly legal and regulatory consequences of hygiene-related failures. Clean equipment and surfaces also last longer, reducing replacement costs. Prevention is always cheaper—and safer—than dealing with the fallout of contamination.
Working with a professionalmedical grade cleaning service ensures these preventive measures are carried out consistently and effectively, reducing risks while optimizing resources.
Clean Facilities, Safer Patients
In healthcare, cleaning is about more than appearances—it’s about survival. Specialized cleaning protects patients from infection, ensures compliance with strict regulations, and supports the mission of healing.
By investing in expert hygiene services, hospitals and clinics not only improve safety but also strengthen trust with the people they serve. A spotless environment is more than a standard—it’s a promise of care, protection, and professionalism.
Conclusion
In summary, specialized cleaning in healthcare settings is essential for safeguarding patient health, ensuring regulatory compliance, and enhancing overall confidence in medical facilities.
By combining trained personnel, advanced technologies, and rigorous protocols, hospitals and clinics can prevent infections, protect staff and patients, and maintain a reputation for excellence.
Ultimately, investing in professional medical-grade cleaning is not just about hygiene—it is a vital commitment to safety, trust, and quality care.
Can your rug be saved? Let me show you the signs it’s time for its restoration vs replacement.
Rugs are more than just decorative floor coverings—they are often investments, heirlooms, or pieces of cultural art. But like all household textiles, they endure wear and tear over time.
Whether it’s everyday foot traffic, pet accidents, or an unexpected spill, rugs can accumulate damage that leaves homeowners wondering: should I restore it or replace it? Partnering with a professionalrug repair company can make all the difference, but knowing when to invest in specialized care versus when replacement is more practical requires careful evaluation.
Here are the key signs that will help you determine whether restoration or replacement is the best option for your rug.
Table of Contents
When Restoration Is the Right Choice
Minor to Moderate Damage
Many rugs with surface-level issues can be restored to like-new condition. Common examples include frayed edges, loose threads, or small holes. Specialized techniques such as reweaving, binding, or patching can reinforce structural integrity while preserving the rug’s overall look.
Stains That Haven’t Set Permanently
Accidental spills are common, but if stains are treated promptly or addressed by experts, many can be lifted successfully. Professionals use specialized cleaning methods to target stains without damaging fibers or dyes. Even long-standing discolorations can often be minimized.
Valuable or Sentimental Rugs
For heirloom rugs, handmade pieces, or rare textiles, replacement is rarely the first option. Professional restoration can breathe new life into rugs that hold cultural, financial, or emotional significance. A rug’s value often makes the investment in specialized repair well worth the cost.
Structural Repairs Are Possible
Many rugs suffer damage in high-traffic areas, but if the foundation is intact, restoration techniques can stabilize the piece. From fringe replacement to backing reinforcement, these measures can extend a rug’s lifespan by years, sometimes decades.
If the rug’s foundation is heavily compromised—for example, if large portions are missing or the backing has deteriorated beyond repair—restoration may not be practical. In these cases, replacement is often more cost-effective than attempting major reconstruction.
Widespread Mold or Odor
Water damage, pet accidents, or long-term neglect can sometimes lead to mold growth or deeply embedded odors that no amount of cleaning will fully resolve. If a rug poses health risks or continues to emit unpleasant smells, replacement is the safer option.
Excessive Cost of Restoration
Sometimes restoration costs exceed the value of the rug itself. While this is rarely the case for antiques or high-end rugs, mass-produced synthetic rugs may not justify the expense of professional repair. In these cases, replacement provides better long-term value.
Loss of Aesthetic Value
If a rug has faded significantly, lost much of its pile, or no longer fits your home’s design, replacement may be more practical. Even when restoration is possible, it may not fully restore the rug’s original vibrancy.
The Role of Professional Evaluation
Making the decision between restoration and replacement isn’t always straightforward. That’s why consulting aspecialized rug restoration service is so valuable.
Professionals can assess fiber type, dye stability, and structural integrity to determine whether your rug is a good candidate for repair. They can also provide transparent estimates so you can compare the costs of restoration against replacement.
Why Restoration Is Often the Preferred Route
In many cases, restoration is more sustainable than replacement. Preserving rugs through repair reduces waste, honors craftsmanship, and often saves money over time.
It also maintains the unique qualities of handmade or antique pieces that simply can’t be replicated with new purchases.
For families, restoration also preserves memories. Rugs often serve as backdrops for milestones—gatherings, holidays, or everyday life—and keeping them in good condition allows them to remain part of a home’s story.
Making the Right Choice for Your Rug
Ultimately, the decision comes down to balancing value, cost, and sentiment. Restoration makes sense when your rug has historical, financial, or emotional worth and the damage is repairable.
Replacement is the better option when structural integrity is lost, health risks are present, or restoration costs outweigh the benefit. By consulting experts, you can make a confident decision that protects both your investment and your peace of mind.
Read on for the Surfshark Antivirus vs McAfee comparison.
Thousands of new malware roll out each day. Malware, which can completely cripple even the most rigorous systems if there’s any vulnerability. So, you’re at a significant risk if you’re not protecting your devices using a quality antivirus solution.
The question, however, is, what is a quality antivirus solution? You can search the web for answers and come across multiple software programs. Surfshark Antivirus and McAfee will most likely be among the top options.
If you’re reading this, you’re contemplating which of the two antivirus solutions you should use. Making the decision is only possible if you know what they offer and how their features compare.
We’ll discuss that in this Surfshark Antivirus vs McAfee post, so read on.
Table of Contents
What Is Surfshark Antivirus?
Surfshark Antivirus is a lightweight software from one of the most renowned cybersecurity companies. It’s a relatively new antivirus, but considering the features, it easily qualifies as one of the best options. Notably, the software works to eliminate both known and unknown malware.
You can’t use Surfshark Antivirus for free. The software is premium; you can’t get it as a standalone tool. Instead, the Antivirus is part of the Surfshark One suite.
As a result, purchasing the Surfshark Antivirus means you get the other tools in the suite. The tools include a VPN, search, and breach alert solution. With these, you can amplify your cybersecurity protection.
Surfshark Antivirus
A 360-degree solution for all threat categories.
A 360-degree solution for all threat categories. Show Less
What Is McAfee Antivirus?
McAfee is a popular antivirus solution that has existed for a long time. For context, the software was released in 1988, making it over 35 years old. It’s not surprising that it’s a multiple-award-winning antivirus.
At least 600 million devices worldwide use the McAfee Antivirus software. It’s reliable for real-time protection and can eliminate various malware threats. Notably, you can install it on almost all top device platforms.
McAfee has extra features like VPN, identity monitoring, and parental controls. It’ll even work as an online data cleanup and password manager, to name a few. However, what you can do with the software depends on your subscription plan.
McAfee Total Protection
An easy-to-use security suite for data safety and device protection.
An easy-to-use security suite for data safety and device protection. Show Less
Surfshark Antivirus vs McAfee: Features Comparison
Let’s look at how Surfshark Antivirus and McAfee compare in terms of features. You can identify the best antivirus software for each category from the verdicts.
Getting Started
Surfshark Antivirus
You first need to make a payment to use Surfshark Antivirus. The software offers no free version or trial — mainly because it’s not standalone. Also, you’ll be paying for Surfshark One.
On the Surfshark website, select the Antivirus among the products in the menu. Then, click the “Get Surfshark” button and choose your preferred subscription plan. Continue to checkout.
You’ll enter your email address on the checkout page and pick a payment method. Surfshark supports crypto, PayPal, Google Pay, Amazon Pay, and Apple Pay, so you have many options.
Once your payment is successful, you can download and start using the antivirus app for your device.
Surfshark Antivirus
A 360-degree solution for all threat categories.
A 360-degree solution for all threat categories. Show Less
McAfee
McAfee offers different cybersecurity solutions, and some packages include antivirus software. However, you’ll select the option for just the Antivirus from the menu. Then, pick a suitable plan depending on the number of devices you want to protect.
Before you subscribe, you can download the free trial and try out the software. It’s helpful, but only limited features are accessible. Click the “Get Protection Now” button to continue with the payment.
Enter your email address on the checkout page and pick a preferred payment option. You can pay for McAfee antivirus using your debit card or PayPal. You get full access to the antivirus software if the transaction completes successfully.
McAfee Total Protection
An easy-to-use security suite for data safety and device protection.
An easy-to-use security suite for data safety and device protection. Show Less
Verdict
McAfee’s free trial makes things easy for new users. However, you ultimately have to subscribe, like with Surfshark. Surfshark wins here as you get more payment methods, making registration more convenient.
Virus And Malware Protection
Surfshark Antivirus
With Surfshark Antivirus, you can protect your devices from various types of malware. These include viruses, spyware, Trojan horses, bots, rootkits, adware, and ransomware, to name a few. In addition, Surfshark will also protect against zero-day threats.
Zero-day threats here refer to newly released malware, which, usually, should not be within the detection capability of the antivirus tool. Yet, Surfshark can stop such threats thanks to a Cloud Protect System. The tool scans the internet 24/7 to identify the newest viruses the minute they’re out.
It’s worth noting that Surfshark Antivirus protects your webcam. This is a vital feature that many antivirus solutions skip. It’ll prevent any malicious party from accessing your camera without authorization.
You can use McAfee Antivirus to keep your devices free from viruses and malware. However, the software mainly focuses on malware that aims to hack or steal information via phishing. Hence, it’s effective in eliminating spyware.
McAfee virus protection capabilities aren’t limited to known threats. The software can block off brand-new threats using behavioral detection and machine learning. It spots and isolates any file showing malware-like behavior and eliminates it if confirmed to be malware.
Note that McAfee makes a 100% pledge to all users to completely rid their devices of malware. Hence, if the software fails to keep your device free from malware, you can contact the company and get a refund. That’s how confident McAfee is of the antivirus software performance.
Verdict
There’s no winner here. Surfshark Antivirus and McAfee stand equal in terms of virus and malware protection. Each can fight off existing, new, and emerging threats.
Supported Scans
Surfshark Antivirus
Surfshark Antivirus supports manual, scheduled, and real-time scanning. In addition, the 24/7 Cloud Protect System was mentioned earlier for zero-day threats. With these, the software offers all-round malware protection.
You can launch the app on your device and run a scan anytime. From the options, it’s possible to narrow your scan location. Also, you can either perform a full manual scan that’ll take a long time or a quick one that takes seconds.
Scheduled scans are helpful if you want the Antivirus to work automatically. You can set the software to scan your device for malware every day at a specific time or on particular days. It’s also possible to schedule a single future scan.
McAfee
When you load the McAfee software, the scan options include scheduled, on-demand, and real-time scans. Each one is easy to access from the dashboard. However, they have different usage protocols.
If you run an on-demand scan, it’s best when you’re not working with your device. That’s because McAfee’s manual scans are usually in-depth. So, if you’re working on the system concurrently, you may experience lag.
For scheduled scans, your device has to be on for the software to work. This is standard for almost every Antivirus that supports the feature. McAfee can perform scheduled scans in sleep mode if your device supports it.
Verdict
McAfee and Surfshark Antivirus support real-time, scheduled, and manual/on-demand scans. So, it’s a close call. However, Surfshark takes a slight lead due to the 24/67 Cloud Protect System.
Ad Blocking
Surfshark Antivirus
You can’t directly access an ad blocker as part of the Surfshark Antivirus software. However, you get one from the VPN tool with the Surfshark One suite. The feature in question is CleanWeb.
Currently, in its 2.0 version, Surfshark CleanWeb stops ads and malware before they load. These also include pop-ups and cookies, and the latest upgrade also works for data breach alerts.
Besides accessing it via the VPN, CleanWeb is a standalone browser tool. You can install it on Google Chrome, Mozilla Firefox, and Microsoft Edge.
McAfee
You won’t find a specific ad blocker tool when you install the McAfee antivirus. The software blocks adware as part of its malware-blocking functionality. However, it would be best to still deal with “safe” ads and pop-ups as you browse.
If you’re more particular about blocking malicious ads, you can install the McAfee WebAdvisor browser extension. It focuses on the web, keeping you free from not only harmful ads but also harmful websites.
Notably, the extension supports a pop-up blocker. As a result, you can completely prevent ads that block access to web pages.
Verdict
The winner here is Surfshark, as it offers a particular ad blocker with CleanWeb, although you can only access it via the VPN. McAfee works, in a way, but not for all ads.
Identity Protection
Surfshark Antivirus
ID protection is one of Surfshark’s latest features. Like the previous ad blocker option, it’s not a tool native to the antivirus software.
Instead, it forms part of Surfshark Alert. You get access to it since the Alert and Antivirus solutions both come with Surfshark One.
How the feature works is straightforward. You supply your details — email, ID numbers, password, credit cards, etc — and Surfshark scans the web for potential breaches. If there are any, you get prompts on how to stay safe.
McAfee
McAfee offers top-notch identity protection with 24/7 monitoring. In particular, the Antivirus supports ID theft protection, with coverage up to $2 million. And you can access this feature whether on an individual or family plan.
One option you get with McAfee ID monitoring is the Online Account Cleanup. It scans for your information from broker sites and eliminates any found. McAfee also checks for your data on the dark web with instructions on removing them.
You can rely on McAfee’s identity restoration experts if you suffer any identity theft attack. These are licensed professionals that’ll work with you to resolve the issue.
Verdict
McAfee is the superior tool when it comes to ID monitoring. The coverage value and support for the dark web give it the edge.
VPN
Surfshark Antivirus
When you purchase the Surfshark One suite for the Antivirus, you also get a VPN. Notably, the Surfshark VPN is one of the most popular in the industry. You’ll appreciate it if you prefer lightweight applications.
The Surfshark VPN will work on all major devices. It has over 3,200 servers in 100 countries, which is super fast. Furthermore, you get exclusive features like Kill Switch, MultiHop, Split tunneling, no-logs policy, and more.
Notably, you can get the VPN as a standalone software. It works on unlimited devices with one subscription.
McAfee
As part of its quest to ensure online protection, McAfee includes a staunch VPN with bank-grade encryption.
You can install it if you use Windows, iOS, or Android. However, it’s a standalone tool you’ll purchase alongside the Antivirus in a higher plan.
The McAfee VPN has relatively fast servers. At least 2,000 servers are available in around 23 countries.
Verdict
Surfshark VPN wins since it supports more servers in more countries. In addition, you can use Surfshark VPN on unlimited devices and more supported platforms.
McAfee has several pricing packages that include the Antivirus. However, here are the primary options:
Basic Plan: $29.99 per year for the first year ($89.99 subsequently)
Essential Plan: $39.99 per year for the first year ($119.99 subsequently)
Premium Plan: $49.99 per year for the first year ($149.99 subsequently)
Advanced Plan: $89.99 per year for the first year ($199.99 subsequently)
McAfee Total Protection
An easy-to-use security suite for data safety and device protection.
An easy-to-use security suite for data safety and device protection. Show Less
Verdict
McAfee has affordable first-time prices, but the regular rates are expensive. On the contrary, Surfshark maintains stable and affordable plans, so it takes the crown.
Surfshark Antivirus vs McAfee: Pros And Cons
Surfshark Antivirus Pros
Easy to use
Affordable pricing
Stops all viruses and malware
CleanWeb ad blocker
VPN with a high server count
Surfshark Antivirus Cons
Not a standalone tool
No free trial
Surfshark Antivirus
A 360-degree solution for all threat categories.
A 360-degree solution for all threat categories. Show Less
McAfee Antivirus Pros
Free trial
Affordable first-time prices
Supports different scans
First-rate identity protections
Quality VPN
McAfee Antivirus Cons
No particular ad blocker
Expensive regular pricing
McAfee Total Protection
An easy-to-use security suite for data safety and device protection.
An easy-to-use security suite for data safety and device protection. Show Less
McAfee vs Surfshark Antivirus: Similarities And Differences
Similarities
Core Functionality: McAfee and Surfshark Antivirus are software programs designed to protect your devices from malware, viruses, and other online threats.
Real-time Protection:Â Both offer real-time protection that continuously scans your files and system for suspicious activity.
Malware Detection:Â Both use advanced technologies to detect and block known and emerging malware threats.
Phishing Protection:Â Both help protect you from phishing attacks by identifying and blocking malicious websites and emails.
Multi-Device Support:Â Both offer protection for multiple devices, including Windows, macOS, Android, and iOS.
McAfee vs Surfshark Antivirus: Key Differences
Feature
McAfee Antivirus
Surfshark Antivirus
Additional Features
Often includes a firewall, password manager, parental controls
Primarily focuses on Antivirus, data breach monitoring in higher tiers
Pricing
More comprehensive range, lower starting price for basic plans, potentially higher for complete packages
Single Plan with occasional discounts
System Performance
Can impact performance more noticeably
Generally lightweight and resource-friendly
Customer Support
Phone, email, live chat
Primarily email and tickets, live chat limited hours
Free Trial
Yes
No
Choosing The Right Option Between McAfee Antivirus and Surfshark Antivirus
The best choice for you depends on your specific needs and preferences. Here’s a quick guide:
Choose McAfee if:
You want a wide range of features beyond essential antivirus protection.
You are comfortable with potentially lower system performance.
You prefer access to multiple customer support channels.
McAfee Total Protection
An easy-to-use security suite for data safety and device protection.
An easy-to-use security suite for data safety and device protection. Show Less
Choose Surfshark if:
You prioritize lightweight software with minimal impact on performance.
You prefer transparent pricing and limited-time discounts.
You are comfortable with primarily email and ticket support.
Surfshark Antivirus
A 360-degree solution for all threat categories.
A 360-degree solution for all threat categories. Show Less
Ultimately, McAfee and Surfshark Antivirus are reputable options for protecting your devices. Consider your priorities and research specific features and user reviews before deciding.
McAfee Total Protection
An easy-to-use security suite for data safety and device protection.
An easy-to-use security suite for data safety and device protection. Show Less
Conclusion
Picking either Surfshark Antivirus or McAfee isn’t a wrong decision, as you can see from this Surfshark Antivirus vs McAfee comparison. However, if you want to use the best of the two, you should use the Surfshark Antivirus.
Surfshark Antivirus
A 360-degree solution for all threat categories.
A 360-degree solution for all threat categories. Show Less
Surfshark offers adequate protection against viruses and malware and has the upper hand in ad blocking, VPN, ease of use, and pricing. You can sign up for the software in no time.
In this interview, we spoke with Alex Ruiz, the COO Of 3GO Security Inc. a cyber security company that addresses the needs of consumers.
The Global Risks Report 2022, created by The World Economic Forum, suggests that cybersecurity risks are one of the top concerns of the new year. 3GO Security Inc. is working to combat such risks with proactive, personalized cybersecurity solutions.
Alex Ruiz, COO Of 3GO Security
Recent Federal Bureau of Investigation (FBI) data shows how vulnerable Americans are online as identity theft and fraud techniques grow increasingly sophisticated.
With U.S. cybercrime losses exceeding $4.2 billion in 2020, the FBI received 791,790 complaints of suspected internet crime (an increase of 300,000 over 2019). The lion’s share of these losses are preventable, if best practices are used.
3GO Security stops online fraud before it starts with personalized cybersecurity plans and one-on-one coaching from a team of security experts.
So, we spoke with Alex regarding how cybersecurity risks can be alleviated.
Table of Contents
Here Are Alex Ruiz Responses To Our Questions:
1. Can you please introduce yourself?
Alex Ruiz:Â
I’m one of the co-founders of 3GO Security, Inc (3GO).For the last 20 years, I’ve been developing products in the finance and tech spaces. At Google, I led many of our efforts to stay ahead of the bad actors and fraudsters.Â
During that time, I witnessed firsthand the financial and emotional pain our users suffered every time a scam or malicious actors victimized them. Often, these users fell prey to these attacks because they didn’t know how to keep themselves safe.
3GO’s mission is to make cybersecurity approachable, relevant, and personalized for every one of our members. By cutting through the jargon, misinformation, and confusing recommendations, we have the ability to get our users to a measurably safer place.Â
My experience working in Silicon Valley has shown me that technology is not at a place where software alone can solve the problem, nor can most people figure it out on their own. You just can’t remove human help from the equation. This is precisely how 3GO is different from other consumer cybersecurity companies.
At 3GO Security, every member gets a specialist who understands their vulnerabilities and, just as importantly, how much help they need to protect themselves. These specialists work with our members to quickly and efficiently protect them from the latest attacks and scams.
2. What are the most dangerous cybersecurity risks, why is it so?
Alex Ruiz:Â
One of the biggest risks consumers face is how pervasive cybercrimes have become. We are literally being bombarded with fraud and scam attempts every minute of the day. The equivalent would be if you had a line of people trying to take advantage of you at your door every single day. The fact is that technology is moving so quickly that most people don’t realize we need a new set of behaviors to keep ourselves safe in an online world.Â
We all know how to lock our doors, keep our personal documents safe, and turn our house alarm on, but most of us don’t know what those new safety best practices are now that we live online.
For example, do we all have a strategy for strong unique passwords? Do we all know how to spot a convincing fake email? Do we all enable multifactor authentication for our high-value accounts? For most of our members, before they join our service, the answer to most of those questions is “no.”
The danger of not doing these things is the same as those in the physical world. We can lose our assets, our identity, or even worse, be put in physical danger.
In many cases, recovering from an event online can be harder and more time-consuming than a physical robbery. Without a partner like 3GO, on average more than 100 hours can be spent recovering from serious identity theft.Â
In many cases, it requires working with law enforcement, banks, credit agencies, credit card companies, and government agencies. Each has its own bureaucratic process and hoops you must jump through just to get back to where you were before the incident. It’s enough of a headache that many people don’t even bother to report breaches!
3. Do proactive and personalized cybersecurity solutions help to combat these cyber threats? Has there been any such case before?
Alex Ruiz:Â
Our research indicates that more than 90% of personal cybersecurity breaches could have been prevented if key measures had been implemented. We have also extensively researched the existing and emergent threats and scams. In conjunction with experts in the field, we developed a model for proactively addressing the vulnerabilities being targeted.
Protection tools and best practices are useless unless a member understands and implements them. It doesn’t do you any good to have the best home alarm system in the world, if you don’t know how to use it or never turn it on. This is why our personalized high-touch approach is a huge differentiator.Â
We keep our members accountable to implementing the key protections we develop for them. If they run into problems, our specialists are there to help and support them. Ultimately, this has made the biggest difference for our members’ security stance.
Our approach is not necessarily new. This high-touch, personalized service has existed for enterprises and high net worth individuals for some time. We are now making it accessible to the average consumer.
4. Given how long your company has been in business – what do you think that small and medium businesses should focus on regarding cybersecurity?
Alex Ruiz:Â
Small and medium-sized businesses may actually have more cybersecurity similarities with consumers than large enterprises. Their computing equipment is similar, and their mentalities mirror each other.
Small business owners are typically faced with too many responsibilities to become cybersecurity experts, nor can they afford to hire cybersecurity experts. In many cases, they do nothing until there is a breach or incident.
We have members who have recounted small business work stories in which everyone reuses passwords, that the owner has a default login for the admin accounts, and that sensitive financial information is shared insecurely. These are all analogous to the behaviors we see our members do in their personal lives before joining 3GO.
Both audiences must understand and actually take the key actions necessary for protection.
5. What about large enterprises?
Alex Ruiz:Â
Large enterprises have the luxury of being able to hire their own cybersecurity experts to assess and harden their systems and infrastructure. The main difference is that many of their employees are now working from home.
This has created new vulnerabilities and exploits that were not as predominant when everyone came into the office. In this new world, enterprise cybersecurity is only as good as workers’ cybersecurity practices at home.
We have had a few larger enterprises approach us about offering our services to their work-from-home (WFH) employees. We can augment the education and training they provide. Employees are very interested in protecting their personal assets, which may be a way to promote skills that are also highly protective of enterprise security.
6. Lots of popular online service providers experience data breaches, what do you think can prevent this?
Alex Ruiz:Â
An enterprise can spend millions to protect its network and infrastructure. However, breaches are increasingly occurring because employees have been the weak link. Through social engineering and phishing, scammers take advantage of uneducated employees.
Ultimately, you have to address all of your vulnerabilities. That includes ensuring your employees are educated and following good cybersecurity practices. This is where 3GO can make a difference for SMBs and Enterprises.
7. Which of your products would you recommend for individuals? Small business owners? And large enterprises?
Alex Ruiz:Â
Our product is targeted and personalized for the individual. Whether that person is retired, self-employed, or an employee of a large company, they need to be educated to implement key cybersecurity practices. 3GO’s services offer a flexible personalised solution based on a person’s profile (which can include where they work).
If an enterprise wants to work with us to protect their employees, we can customize our services to work with the enterprise. We are in talks with a few large enterprises looking to 3GO to augment their cybersecurity practices.
8. Do you think personal cybersecurity coaching can help to detect cybercrimes? How would you weigh the possibility?
One of our key learning modules teaches members vigilance in detecting potential fraud attempts or intrusions. For example, many members did not review their monthly statements on a regular basis.Â
This is something that attackers take advantage of and exploit. By helping our members understand key exploits, they are better prepared to detect attempted and actual cybercrimes. In our experience,~90% of cybercrimes are preventable.Â
Our goal is to eliminate 100% of those preventable cybercrimes. That allows us to work with partners, law enforcement, and our members to address the remaining threats.
Thank you, Alex, for your time!
About 3GO Security Inc.
Born from personal experience with cyber fraud, 3GO Security aims to help everyone feel safer and more secure online. Visit 3GO.com for more information or follow at: @get3go on Facebook and LinkedIn.
Note: This was initially published in March 2022, but has been updated for freshness and accuracy.
