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How To Secure And Protect A Website [We Asked 38 Experts]

In this interview roundup, we will show you how to secure and protect a website, according to 38 experts.

Website hacking is a menacing cyber threat that occurs daily in cyberspace. 

So, we consulted several cybersecurity experts, top executives, and even website owners who have previously experienced website hacks.

Then, we asked them the golden question: How do you secure and protect a website?

And we got valuable responses from them.

READ ALSO: Web Security Guide: Keeping Your Website Safe

Table of Contents

38 Ways To Secure And Protect A Website

1. Stuart Cooke from Evalian Cybersecurity Consultancy Firm

secure and protect a website

To secure and protect a website, you must limit the number of people you give access to. The more individuals have access to your website, the more likely their IP addresses are to be targeted by hackers. 

Of course, for large organizations, it’s often necessary for a lot of people to log in to the back end of a website, and if that’s the case, then I would recommend being careful with the roles you grant.

Keep full admin access for the very few people who will require it regularly; for the rest, author, editor, or read-only access should suffice.

2. Dusan Stanar From VSS Monitoring

website security

My most significant advice is to limit client access to the website. This means you determine how often a user can request a page over time. For example, maybe they can only access ten pages every 30 seconds. 

This helps prevent automated hacking and scripts meant to hack your website, which requires them to be able to access your site thousands of times a minute. Doing so will drastically increase your security and reduce the risk of being hacked.

3. Jeff Neal, Owner of The Critter Depot

Use 2FA + Code Generator App to secure and protect a website

I am a big proponent of 2-factor authentication. Using two separate methods is a great way to force anyone to verify their identity. However, sim swapping has recently caused a lot of problems for people. This proves that 2FA is unsuitable if people rely on text messages or phone calls to verify their identity. Sim swapping is where a hacker successfully switches the target’s mobile number onto their device.

Then, when the hacker logs into their target account, the hacker will receive a text message or phone call with the secret code, allowing the hacker access to the target’s account. The best way to prevent this is to use a code generator app that changes the numbers every 30 seconds. 

4. Saqib Ahmed Khan, Digital Marketer at PureVPN

Apply basic website security principles

The first and foremost necessity is to install an SSL certificate to secure and protect a website. Any website without HTTPS doesn’t encrypt data. Keep the plugins or any software for your website up to date because vulnerabilities are discovered from time to time. 

Use two-factor authentication to provide specific data because the website administrator requires more security than a regular user. Store passwords in a hashed form, not plain text; if a data breach occurs, the passwords will still be secured. 

Always validate inputs on your website because cross-site scripting and SQL injection attacks occur daily. Maintain timely backup mechanisms for your website because anything can happen in the real world. 

5. Ashley Simmons, Webmaster at Avoid the Hack!

SSL Certificate = HTTPS secure and protect a website

I recommend that all websites should force their HTTPS version at the server level:

HTTPS encrypts data sent to and from your web server(s)

Forcing HTTPS on the server level (for example, Apache) ensures that all versions served are secure

HTTPS helps protect against eavesdroppers

Without HTTPS, many browsers will encourage visitors not to interact with your site

Using HTTPS improves SEO (search engine optimization)

Forcing HTTPS at the server level means all visitors get directed to the secure version.

6. Per-Erik Eriksson, Author of VPNetic.com

Be Proactive against social engineering attempts website security

Besides securing your website with proper hosting, firewalls, and anti-malware software, the best thing you can do for your website security are the following:

  • Enable Multi-Factor Authentication.
  • Use a strong password AND username.
  • Never click links in emails.

People often overlook these things because they will never slip up. Social engineering is the most common hacking method today, yet it rarely gets the attention it deserves.  

7. Jessica Rose, CEO of Copper H2O

//Activate 2FA// secure a website

Since many of us work remotely and there is a greater chance of getting hacked due to less secure home office computers, ensuring your online systems are protected is more critical than ever. 

Our #1 for businesses is to activate two-factor authentication on their website and related accounts. When started, no one can log into your website or accounts unless they know your password and the security code sent to your smartphone at the time of login. This method costs nothing and dramatically increases your website’s and business’s security.

8. Tom Winter Tech Recruitment Advisor & Co-Founder at DevSkiller 

Secure your passwords website security

The strength of passwords is often neglected as an essential security factor. Sometimes, even experienced IT professionals will set weak passwords for admin accounts, exposing your entire website to outside attacks. 

To prevent this from happening, insist on strong passwords for your admin panel and external users. If you have any logging option on your website, require all users to use different characters when creating a password. That way, you can secure and protect a website.

9. Hary Toledo, Strategic Partner at CenturyLink

Implement anti-DDoS Measures now secure and protect a website

Distributed denial-of-service (DDoS) attacks, the weapon for cybercriminals targeting Internet-based business sites, can cause prolonged outages for services like eCommerce, online bill pay, or VoIP telephony. These attacks can be devastating if you rely on web-based transactions to generate even a tiny portion of your revenue.

When users access websites, their requests are routed to the corresponding servers as appropriate during legitimate web use. However, the infrastructure (servers, routers, firewalls, switches, and circuits) can only process a finite amount of traffic. When that limit is reached, additional requests cannot be processed. 

In a DDoS attack, hackers overwhelm targeted servers with many requests from a host of separate computers, blocking legitimate server access. A DDoS attack can be so enormous that it completely overwhelms routers, network links or servers — rendering the location unavailable for all Internet use.

10. Artur Yolchyan, Expert Software Engineer & Owner of Coding Skills

secure a website Use well-tested security frameworks

To develop a secure website, you should measure 10 OWASP protection for your website. To successfully do it, you should use a mature web development library such as Spring Security to reduce the risk of your website being attacked. 

I recommend using already existing and well-tested security frameworks to protect your website and hiring experts to configure these frameworks. 

11. Greg Scott, Author and Cybersecurity Professional at Infrasupport Corporation 

Website penetration test

My Ukrainian friend, Ihor, offered to penetrate my website a few years ago, and I agreed. What could he possibly find? After all, I am a professional… Every time I get cocky, I learn a lesson in humility. It took him only a few minutes to find a directory I had neglected to lock down from directory listings. I was embarrassed and angry and considered not fixing it. And so I can identify with people faced with the same stress on a larger scale. But after feeling sorry for myself, I did my homework and fixed it. I’m grateful to Ihor for his work. Embarrassment is better than penetration.

12. Stacy Clements, Owner of Milepost 42

Update your CMS-based plugins, themes, etc

Keeping the software updated is one of the most essential actions to secure and protect a website. This is especially important if you’re running a CMS like WordPress, Joomla, or Drupal, as these systems depend on multiple software packages for functionality. However, any website runs on a web server, and it’s just as important (and often overlooked) to ensure the software on that server is updated.

Another crucial component of securing a website is protecting access to the site. Use the principle of least privilege to ensure access is restricted to the lowest possible level and enforce strong passwords and two-factor authentication. 

13. James LePage, Founder & CEO of Isotropic Design

Wordfence for WordPress

The most effective thing a WordPress website owner can do to secure their site is install a plugin called Wordfence. Wordfence is a free web application firewall and malware scanner. This tool blocks all IP addresses the company has maliciously by logging in to your WordPress website’s admin dashboard, preventing brute force attacks. 

You can set up two-factor authentication and incorporate Google’s reCAPTCHA bot protection system. The tool will also periodically scan the files that make up your website for any malicious code. If it identifies any files that shouldn’t be there, it will automatically delete them.

As an agency, we use this WordPress plugin on all our websites. It’s a free tool, is automatically installed and configured, and is the most comprehensive security solution for WordPress websites. 

14. Rahul Gulati, Founder of GyanDevign Tech Services

Strong Password 2FA 2FASP

This is a no-brainer, but people pay little attention to this. It is still a pity to find people having passwords like “987654321†or “admin12345â€. A WordPress user with a weak password is an open door for hackers. The lowest point on a website is your password; the stats are apparent. A Linux-based computer produces 350 billion guesses/second. So, there are a lot of chances for your password to be one of them.

Wordfence has to say that there have been six million attacks on WordPress websites in 16 hours. A strong password will keep you out of reach of such malicious threats. You can also see why WordPress emphasizes a stronger password as well.

Password strength meters are a simple add-on you can opt for. Just add the following line to your functions.php file.

wp_enqueue_script( ‘password-strength-meter’ )

Usually, the combination of 2FA is a username with a password or username with a HOTP. This OTP usually lasts for a minute, keeping the window very short.

The real advantage of 2FA is the integrated device to secure the WordPress website. Hackers cannot get through without the OTP, even when they get hold of your credentials,

15. Pushpraj Kumar, Business Analyst at iFour Technolab

Invest more in website vulnerability scanners

You can add a security socket layer (SSL) to your website with HTTPS, a protocol that allows you to send secure communication over your computer network. You can shield your website against SQL injection.

Regularly watch your email transmission ports; you can also check your communication ports under email settings. Don’t allow highly suspicious file uploads. Invest more in website vulnerability scanners that will identify technical weaknesses on your website. Confidentiality refers to access control of information to ensure user authentications and access control components.

16. Samuel David, Founder of Smart Home Vault

Wordfence web security

For WordPress users (who represent about 20% of self-hosted websites globally), I’d recommend installing the Wordfence plugin. Wordfence plugin is a security plugin and has free and paid plans. Besides being an automated tool, Wordfence is straightforward hence ideal for users who aren’t tech-savvy. 

Depending on settings, Wordfence will block an IP address for 4 hours after five failed attempts. For every failed attempt – and other issues detected (like plugins with security risks) – Wordfence will notify by email. Still talking about email alerts, I like that Wordfence is big on updates/news about the vulnerability and risks of Wordpress and Wordpress plugins. That way, users can act just in time.

17. Abdul Rehman, Cybersecurity Editor at VPNRanks

Use a web application firewall like Sucuri

The one website security tip I’d like to give you is setting up a web application firewall like Sucuri on your website. A WAF is essential for your website security as it filters and blocks malicious and harmful traffic.

You can also block and allow specific types of traffic as you desire. It’s essential since it prevents harmful injections and hack attacks that can harm your site and the data it holds. 

18. Bruce Sigrist, Web Developer + WordPress Specialist at Phase Three Goods

Be thorough and uncompromising web security

To secure and protect a website, be thorough and uncompromising.

On thoroughness… it’s easy to disregard crucial parts of website security because the jargon is new or the setup looks cumbersome. From 2-factor authentification to firewalls and IP-limited logins, these steps might seem overwhelming to non-specialists. Hackers and spambots are determined; every obstacle you throw at them will reduce the likelihood of a breach.

On being uncompromising… while searching for security improvements, you might find limitations in your site’s build or hosting environment. Don’t be afraid to switch hosts or frameworks if circumstances limit your site security.

19. Noman Nalkhande, Founder of WP Adventure

Change the default login URL

I take the utmost care to ensure no gaping loopholes for a security breach to occur. Since WordPress is hugely popular, some fantastic plugins are built primarily to serve this purpose. 

Sucuri and WordFence are extremely popular and do a great job. Besides using a security plugin, I’d also advise keeping your WP themes and plugins up to date with the latest versions. Changing the default login URL from /wp-admin to something more unique using a plugin like ManageWP or adding a few lines of code directly in the .htaccess file is also wise.

20. Juan Pineda, Partner at Sofyma

Use a strong hosting platform

Most attacks on business websites are happening because three aspects are disregarded: hosting security, website software maintenance, and password strength.

If possible, you should opt for a robust hosting platform that isolates the live environment from any server access. This guards against unauthorized updates that can result in compromise. 

Independently of the hosting provider, it would be best to use strong passwords to access your server, control panel, or website management system. 

Another essential aspect to consider is keeping your platform software updated. If you are not using a managed hosting provider, you should stay current with security releases for the operating system, SSL software, programming language, and database you use. 

If you use a content management system or framework for your website, you should also keep it updated with the security releases published by the community. 

21. Chris Love, Owner of Love2Dev 

use identity for authentication

Using HTTPS for all communications is a no-brainer today. It was once complicated and expensive. Today, it takes about 30 seconds and is free.

A common mistake I see is improper use of identity for authentication. Many websites incorrectly use identity to block access to sensitive account data. Often, applications are brought to me. API  APIs are not secured, and direct access to the database can be had with direct calls to the exposed API endpoints.

Another recommendation I am making more and more is using biometrics and passwordless authentication. Here, only verified tokens are made available to the application. The user’s device verifies the identity with facial recognition or fingerprint analysis. It is hard to crack, and storing a password hash is unnecessary.

22. Jessica Rhoades, Owner and Designer at Create IT Web Designs

Formulate a web security plan

Most people think that web security is just installing a WordPress plugin.

It is more than that. It is forming a plan around your website. First, do you take regular backups of your website and keep them off the webserver? Keeping a backup is critical to protecting your data. 

Secondly, are you updating your plugins on a regular schedule? Vulnerabilities in plugins are constantly being discovered. 

Lastly, do you have any subdomains, and are you updating and scanning those regularly?

 An old test server on a subdomain that a customer forgot about was how one of my customers was hacked. The subdomain plugins were not updated for over two years and were hacked. Since they could get into the subdomain, it affected the main website. We quickly resolved the security with the subdomain, but the main website was down for about 6-8 hours.

23. Nir Kshetri, Professor at the University of North Carolina-Greensboro 

Limit file upload + hash password

Many strategies must be used to secure and protect a website, but I would emphasize two things. First, companies should practice extreme precautions and safeguards if they allow others to upload files through their websites to ensure that no malicious files are uploaded. 

Moreover, if users upload too big files, they can bring the website down. An option to keep the website secure would be not to allow file upload. 

However, this is not a practical strategy for many companies. Companies should allow uploads to support only one or a few file types. They can set up an email address and list on their Contact Us page to submit other file types. They should also limit the file size to avoid DDoS attacks and scan received files for viruses and malware.

Second, if the website stores passwords, it is critical to hash passwords and employ a more muscular hashing function (e.g., bcrypt) rather than a simple function (e.g., SHA1). In this way, even if hackers can penetrate a company’s network, it will make it difficult to steal passwords and use them for nefarious purposes. 

24. Michael Miller, CEO of VPN Online

Update everything

As a security evangelist, one tip I always preach is to update everything! Your first line of defence will always be your antivirus, operating system, hardware, and passwords. Make sure you religiously update them. As an added insurance, keep offsite backups. The easiest way to fix a problem is by restoring to a previous backup. 

25. Nelson Sherwin, Manager of PEO Companies

domain name security

Did you know your domain name is a target?: My one tip is to not forget about your domain name. It can be a massive attack target, so you must prioritize its security. A registrar with security as a primary focus is a great first move. It would be best to look into adding a domain lock and setting up multi-factor authentication for extra steps to ensure it is kept safe.

26. Chase Higbee, Lead IT Strategist at Atlantic.Net

firewall network traffic

The key to website security is to minimize the attack surface of the website infrastructure and place controls over how network traffic reaches the website. 

Exposing only the front-end web server(s) to the public Internet using a DMZ is critical in logically positioning application and database servers behind additional firewalls. 

Protect the front end by proxying TLS traffic through a secured web gateway and create strict security policies to manage end-to-end traffic inside the perimeter network. 

27. Jon Rasiko, Managing Director at DeepCode

Use strong cryptographic parameters for your web server

Starts with the basics. Ensure you take the time to carefully configure your web server using cryptographic solid parameters, a necessity for many frameworks such as PCI-DSS or HIPAA.

Learn and implement web security headers like the Content-Security-Policy header to mitigate some of the top 10 OWASP security issues. Secure your cookies with the proper flags, such as ‘HttpOnly’ and ‘Secure’. 

One last piece of advice: protect your code repositories by removing passwords and tokens and cleaning up non-essential files on your production web servers.

28. Kyle Hrzenak, President & CISO at Green Shield Security

secure and protect a website

Some of the best ways to secure a website are as follows.

SSL – An SSL is essential because it ensures data safety if you protect SSLv3 Poodle.

Use website penetration software such as Acunetix Web Vulnerability Scanner. Tools similar will provide errors currently on your website or web server and provide documents to fix those issues.

29. Alex Artamonov, Cybersecurity Specialist at Infinitely Virtual

secure a website

If a website is hosted in a shared environment, back-end server security is the hosting company’s responsibility. Security lies with the owner if the server is hosted within a private environment. 

Special attention must be paid to front-end and back-end code in both cases. Many interactive websites have opted to use both pre-written and custom JavaScript libraries. It’s essential to ensure the code doesn’t include unwanted functionality when using public libraries. 

With a website hosted on a private server, additional vigilance – e.g., an effective patch management policy – is essential. Likewise, close any unused ports, turn off filtering of any remote management ports, use secure passwords, and run regular vulnerability tests. 

30. Nicholas McBride, Cybersecurity Consultant at Ecuron

protect a website

When securing a website, four basic steps will prevent most attacks.

First, check that all permissions are correctly set. One of the most common avenues of attack is via improperly set file permissions, allowing attackers to view sensitive files or upload their own.

Second, ensure that HTTPS is adequately enabled and strictly required for all domains and subdomains.

Third, configure DNS properly to prevent the possibility of DNS hijacking. 

And finally, patch your server and operating system software promptly. These four steps will do the most to keep your website secure.

31. Lumena Mukherjee, Cybersecurity Consultant at SectigoStore

how to secure and protect a website

Website security is often assumed to be the responsibility of hosting providers. However, that’s not the case. Securing the site is the site owner’s responsibility. The tips below can get you started in the right direction:

Run regular vulnerability scans and perform manual web application security assessments to identify and fix security weaknesses before a breach.

Use an SSL/TLS certificate to encrypt the communication between client browsers and your webserver to guarantee that no data is transmitted in plaintext.

Back up your website automatically using a third-party platform regularly to minimize the impact of any issues.

32. Vladlen Shulepov, CEO at Riseapps

Implement a data breach protocol secure a website

It’s true that to provide website security, there should be a strategy in place. First, data encryption is one of the most important ways to protect a site, so such a well-known measure as an SSL certificate must be used.

Any framework, cloud service, firewall, etc., used in the development process should be trustworthy and safe, and the same applies to servers. Multi-factor authorization is the most secure choice if there is a login option. If an intrusion occurs, a data breach protocol can help minimize the damage.

33. Joe Tuan, CEO of Topflightapps

Rate limiting secure and protect a website

Our WordPress site has been recently hacked multiple times. In response, we are applying Cloudflare rate limiting. It can help determine excessive requests for specific URLs or an entire domain.

On top of that, we took stock of all external plugins we installed on our site and removed those posing a threat: no longer updated and used. 

34. Maxim Ivanov, CEO of Aimprosoft

Use WAF web application firewall secure a website

Besides standard website security measures, such as reliable hosting, patching all applications on the webserver to the latest version, etc., use more enhanced precautions. 

Firstly, choose a firewall to secure your servers and restrict access to all undesirable ports except those that should be available (e.g., 80 and 443).

Secondly, use WAF (web application firewall) to secure your app from outside attacks, such as SQL injections, XSS (Cross-Site Scripting) attacks, file inclusion, etc. Remember that there are special services, such as Cloudflare, that function like reverse proxy, provide WAF and DDoS mitigation, and take care of website security for you. 

Finally, security audits of a web application code are conducted to minimize its vulnerability and configure fuzzing using a tool like Fail2ban.

35. Swapnil Bhalode, Co-founder and CTO of Tala Security

deploy browser-native security controls to protect a website

Client-side vulnerabilities are the web’s weakest link, resulting in data breaches at leading global brands – and the biggest GDPR OK to date (BA, $230m). Known as Magecart or credit card skimming, these attacks succeed because only 1% of website owners deploy security policies that protect the client side.

The best strategy to secure websites against these attacks is to deploy browser-native security controls such as CSP, SRI, and other advanced standards. 

Developed by the world’s leading web experts, like Google and GitHub, they’re constantly refined with the latest web developments. They provide the most comprehensive, future-proof protection against client-side attacks. 

36. Rob Shavell, CEO of Abine/DeleteMe

Use best password practices to secure a website

To secure and protect a website as much as possible, you must use strong passwords for your server and website admin area. In addition, if your site requires a sign-in, you should encourage your users to use best password practices to protect their data.

37. Laura Fuentes, Operator of Infinity Dish

Hold web security training

Keep your software up to date. Outdated software may prevent a leak of information. Strong passwords. Enforce a firm password policy and have users change them regularly. Every 3-4 months at most. Do not use cookies to secure susceptible information. Hackers easily manipulate them. Hold web security training for your employees. It helps them understand the importance of security and the ability to spot vulnerabilities readily.

38. Heinrich Long, Privacy Expert at Restore Privacy

secure a website Firewall + application hardening

There are three leading protective technologies to consider when implementing a solid web security strategy to secure and protect a website. 

First and foremost, you should invest in a tremendous cloud-based firewall; Norton is a great provider with a range of products to suit almost any website. The firewall protects your website by evaluating visitors and blocking potential hackers from gaining unauthorized access to your data. 

Secondly, support this with an application-level firewall that explicitly protects your site from vulnerabilities created by apps or services linked to your site. 

Finally, invest in technologies to support application hardening. Application hardening is a crucial aspect of your security strategy and is required to prevent hackers’ efforts to tamper with an app and compromise your site.

Bottom Line

There you have it! Thirty-eight ways to secure and protect a website!

According to Webarx Security, about 30000 new websites were hacked daily in 2019. The most popular CMS, WordPress, is reportedly the most hacked CMS in cyberspace.

Thankfully, the interviewees have provided helpful website security tips that you can apply to secure and protect your websites.

Note: This was initially published in July 2020, but has been updated for freshness and accuracy.


RELATED POSTS

What Are CATI Telephone Investigations?

What are CATI telephone investigations? What is the CATI method? Read on to find out…

Every company needs to perform various analyses to see if it is doing well. The considerations are made above all on the level of customer satisfaction if they return to buy, or if they prefer to turn to competitors.

The best market research is done through surveys or questionnaires that address the customer in person, asking them for an evaluation of a product or service, customer service, and much more.

In cybersecurity, market research is vital, and surveys are a valuable tool. This section explores the role of surveys in collecting data to assess customer satisfaction and preferences.

Surveys can be carried out in different ways; the most used are online surveys and telephone interviews recorded with CATI software, which involves entering the answers into an automated program.  

The term “CATI” translates as: Computer-Assisted Telephone Interviewing and indicates a method that uses telephone interviews, in which the interviewer reads the interviewee’s questions and records the answers on specific software.

This survey method is considered very useful because it is not necessary to hire a specialized person; the employees of the marketing department can manage the questionnaires independently since the software is easy to use and there is no need to process the data.

CATI Method: A Cybersecurity Perspective

Surveys can be carried out in different ways, one of which is through telephone interviews recorded with CATI software. This involves entering the answers into an automated program. This section delves into the CATI method and its relevance in cybersecurity.

Decoding CATI: Computer-Assisted Telephone Interviewing

The term “CATI” translates as: Computer-Assisted Telephone Interviewing and indicates a method that uses telephone interviews, in which the interviewer reads the interviewee’s questions and records the answers on specific software. In this subsection, we break down what CATI stands for and how it works.

How The CATI Method Works

How The CATI Method Works

The CATI method was born during the seventies in the United States and then spread all over the world. Telephone interviews are especially suitable for B2B targets, as they can be planned based on the availability of the interviewees.

This method was promoted to eliminate all factors that reduce the quality of data collected through traditional telephone interviews. Thanks to the use of CATI software, operations can be facilitated processes more fluidly and faster without having to invest too many resources.

It is, therefore, a good investment for any company that wants to do market research and involve different targets.

 Putting this method into practice is very simple: a sample is extracted from the list of names to be interviewed, setting parameters to be followed during the extraction.

If you also want to include those who are not on the list, you can rely on the random generation of numbers, which are divided according to geographical areas.

Not all people appreciate receiving telephone interviews, so it is always best to ask for their consent. During the interview, the questionnaire can be read from the computer monitor to the interviewer, who will enter the answers quickly.

READ ALSO: How To Remove Apps On Android And iOS Devices

The Main Advantages Of The CATI Method

The Main Advantages Of The CATI Method

Although the online mode is most appreciated today for doing online questionnaires, telephone interviews can still work if they are used in the right way. A company can obtain several advantages using the CATI method:

  • Optimization of the timing of telephone interviews and data collection thanks to the use of specific software;
  • direct contact between interviewer and interviewee, there are no misunderstandings or incorrect answers since any doubts can be clarified immediately;
  • more efficient work performed in real-time, without having to involve other figures within the company;
  • saving money because there are no large operating costs;
  • customer evaluation that is reliable and useful for the growth of the company;
  • better response rate, especially in the B2B sector.

The Use Of The CATI Method In Customer Satisfaction

Before choosing the CATI method to conduct investigations, it is necessary to understand in which sector to use it. In fact, in some cases, it is not recommended, especially when the target is very young, while it is appreciated more in customer satisfaction.

Thanks to this method, it is possible to measure the degree of satisfaction with the products, services, and user experience.

The data that is extracted is very important because it helps the company to focus on customer loyalty, allowing the marketing team to create targeted strategies. A company should use CATI surveys if it wants to have an in-depth assessment of:

  • customer satisfaction with a particular product or service;
  • customer support and shopping experience;
  • launch of a new product/service;
  • market research on a particular niche;
  • what customers think of competitors;
  • problems on the website, in the shop, or in the purchase of products or services.

Interviewing customers directly allows you to get honest and valid answers. In this way, changes can be made in the company and meet customer requests, so as to make them happier and more satisfied.

The Use Of The CATI Method In Customer Satisfaction

The analysis of competitors should always be taken into account to analyze what their strengths and shortcomings are in order to be able to offer a better product, a lower price, and a more attentive service.

The main advantages of the CATI method are: the possibility of interviewing people who are difficult to reach by other means, being able to use professional tools for quality control, but also efficiency, speed, and minimal costs.

Thanks to this method of telephone interviews, companies can collect a lot of data, avoid errors through the use of professional software, and optimize times. Usually, the CATI method is used in large numbers, especially to make surveys that are repeated over time.

Conclusion

In conclusion, I will say that CATI is a valuable tool for cybersecurity organizations to collect accurate data and gain insights into customer satisfaction, competitive analysis, and user experience.

Its global adoption and versatility make it a promising solution for fortifying cyber defences and improving customer relationships.


INTERESTING POSTS

Exclusive Interview With Dan Fusco, CEO of InnerPC

In this exclusive interview, we spoke with Dan Fusco, CEO of InnerPC to learn more about their managed IT services, cybersecurity tips for remote working, and more about their company.

InnerPC is a managed IT services company based in New York that helps individuals and small businesses with computer installations, upgrades & repairs, networking, data recovery & transfer, virus & malware issues, and computer tutoring.

Here are Dan Fusco’s responses to our questions:

1. Question: Your company has been operating for over ten years now; how has the journey been so far?

Dan Fusco: Starting a business is no easy feat. I remember when I first started. I had decided to fix laptops, but I had no idea how to get the word out that I was doing this. One day I was walking by the Saturday flea market on 79th street and saw that businesses had tents set up offering goods and services. The next week, I had a tent and was offering to fix laptops for $35.00.  My schedule for fixing laptops got filled up fast!

As time went on, I would often look at the high-rise buildings, and I would ask myself, “How do I fix computers in those offices?”. Every day I would come up with different ideas about how to get in contact with the partners or C-level employees in order to show them how I could make their IT department run more efficiently. Today InnerPC is responsible for managing the IT departments for more than 30 businesses in those buildings.

I remember fixing a laptop for a very wealthy business owner when I first started out, and I asked him what his key to success was, and he asked, “Is making even one penny profit?”

I said, “Yes.”

He replied, “Then never ever give up!”

READ ALSO: How To Reduce Operation Cost By Managed Service

2. Question: With the need to work from home due to the pandemic, has there been an increased need for managed IT services & support?

Dan Fusco: COVID-19 has had a huge impact on businesses.  During the past 3 months, I have hosted webinar events for the Chamber of Commerce, NCCPAP, and LITS, on ideas of how to work remotely in a fast, secure way. Our clients are already set up to work remotely as we host their data in partnership with Microsoft and the Azure infrastructure. They have had zero downtime during this pandemic.

Conversely, there are a lot of businesses that are not set up to work remotely and did experience significant downtime.  For these businesses, we are helping them create a roadmap for their IT department so they can work from anywhere in the world. There has been a huge amount of interest in working remotely and we are currently creating IT plans for many businesses.

3. Question: What is your advice to online businesses working remotely in terms of cybersecurity?

Dan Fusco: I often speak on Cyber Security at trade shows and for businesses. There are 5 key ingredients you need to work remotely securely:

1: Filter all emails before they get into your inbox.

2: Have an Anti-virus and firewall installed on your network

3: Back up your Data!!!! (Extremely important.)

4: Implement 2 Factor Authentication for logging into your network

5: Monitor and maintain patches and updates for desktops and servers

READ ALSO: Cyber Threats: How to Secure your Computer against Cyber Threats

4. Question: Based on your experience in the industry, how important would you rate data backup & network documentation?

Dan Fusco: Wow, this is the question of the day. When I speak about backing up data, I often ask who in the group is backing up their data. Only about half the room raises their hands. I also have found that the people who are backing up data have no idea how it is being done. They don’t get reports on successful backups and they are not backing data up offsite.

Backing up data both onsite and offsite is crucial for protecting your company against lost data and ransomware. Ransomware is a virus that encrypts your data, this virus can put you out of business. If you back up your data, you can easily recover those encrypted files.

Documentation is a key point in resolving issues in a timely manner. We document everything from usernames to IP addresses for firewalls. It helps technicians get access to crucial data to be able to troubleshoot and fix issues right away.

5. Question: InnerPC offers efficient service delivery to clients; what measures do you take to ensure that you meet up with this?

Dan Fusco: Standard operation procedures are the key to creating an IT department that runs smoothly.  We have a unique way of managing data in which there is 99.9% uptime.

To keep these systems running smoothly, we have a huddle meeting with all our technicians every morning to discuss any IT issues people are having and then come up with different ways of resolving those issues. We also are part of a network of 1000 other IT professionals, so we have access to a huge amount of knowledge.

Our clients are particularly happy that we answer the phone. This sounds simple, but how many times do you call a company and you are on hold for 2 hours? We respond to phone calls in 5 minutes and most resolutions are finished in 15 minutes.

READ ALSO: 4 Essential Cybersecurity Tips To Implement When Working Remotely

6. Question: What have been your significant achievement(s) in 2020 so far?

Dan Fusco: I am happy to say that our partnership with Microsoft is our biggest achievement.  We work with consultants from Microsoft every day.

Together, we discuss both the technical aspects of Office 365 and customer relations. This partnership is the key for us to be able to manage large companies with 500 employees.

Note: This was initially published in July 2020, but has been updated for freshness and accuracy.


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Cybersecurity Trends To Know In 2020 to 2030: A Decade of Evolving Threats and Shifting Landscapes (With Infographics)

Here is an infographic on the cybersecurity trends to be known from 2020 to 2030.

With the number of cyber incidents on the rise, there is a pressing need to be on top of IT security more than ever.

This infographic looks at the new innovations and emerging technologies in 2020 that are helping organisations strengthen their cybersecurity practices.

The past decade witnessed a dramatic surge in cyber threats, and the years 2020 to 2030 are likely to see this trend continue with even more sophisticated and multifaceted attacks. Staying ahead of the curve requires understanding the key cybersecurity trends.

Here are some to watch:

Essential Trends In Cybersecurity To Know Right Now

Essential Trends In Cybersecurity To Know Right Now

1. Deepfakes and Disinformation

Malicious actors will increasingly leverage deepfakes, synthetic AI-generated media, to manipulate public opinion, disrupt trust in institutions, and launch targeted scams. Detecting and mitigating these deepfakes will pose a significant challenge.

2. Convergence of IT and OT

As Operational Technology (OT) systems controlling critical infrastructure, like power grids and transportation, become more interconnected with Information Technology (IT), the attack surface will expand significantly. Securing these converged systems will be crucial.

READ ALSO: How To Detect Email Phishing Attempts (Like A Geek!)

3. Rise of Ransomware-as-a-Service (RaaS)

RaaS models, where pre-built ransomware and attack tools are offered for rent, make cyberattacks more accessible to less skilled individuals and criminal organizations. Expect more frequent and devastating ransomware attacks.

4. AI-powered Attacks and Defense

Both attackers and defenders will increasingly leverage Artificial Intelligence (AI) to automate tasks, analyze data, and predict vulnerabilities and attack patterns. The “arms race” between offensive and defensive AI will intensify.

5. Quantum Computing and Cryptography

The emergence of quantum computers could break current encryption standards, potentially rendering much of our online security obsolete. Quantum-resistant cryptography is being developed, but the transition will be complex and time-consuming.

6. Supply Chain Attacks

Targeting vulnerabilities in third-party vendors and software suppliers will become a common tactic to gain access to larger organizations. Building a secure software supply chain will be critical for mitigating these risks.

READ ALSO: Ways To Prevent Supply Chain Attacks

7. Biometric Hacking

As biometric authentication becomes more prevalent, attackers will develop techniques to exploit these systems, like forging fingerprints or using deepfakes to bypass facial recognition. Multi-factor authentication and continuous security improvements will be necessary.

8. Increased Regulation and Privacy Concerns

Governments worldwide are likely to implement stricter data privacy regulations to protect individuals. Organizations must adapt their practices to comply with these regulations while maintaining security effectiveness.

READ ALSO: The Gaming Industry Must Be Proactive About DDoS Attacks

9. Cybersecurity Skills Gap

The demand for skilled cybersecurity professionals will continue to outpace the supply, making it even more challenging for organizations to find and retain qualified talent. Upskilling and reskilling existing employees will be crucial.

10. Focus on Proactive Risk Management

Organizations must move from reactive cybersecurity measures to proactive risk management strategies, continuously identifying and mitigating vulnerabilities before attackers exploit them.

READ ALSO: 2024 Cybersecurity: The Rise of CyberAttacks

Essential Cybersecurity Trends: Frequently Asked Questions

What are the biggest cybersecurity threats of 2024?

  • Supply Chain Attacks: These attacks target third-party vendors and partners to gain access to a target organization’s systems. Since many businesses rely on a complex web of suppliers, a single compromised vendor can create a significant security risk.

  • Ransomware-as-a-Service (RaaS): This model makes it easier for even individuals with limited technical expertise to launch ransomware attacks. RaaS attackers can purchase or rent ransomware tools and infrastructure from cybercriminal marketplaces.

  • Phishing Attacks: Phishing attacks continue to be a major threat, and cybercriminals are constantly developing new techniques to trick users into revealing sensitive information or clicking on malicious links. Be extra cautious of phishing attempts through SMS, text messages, or social media.

  • Cloud Security Challenges: As more businesses move their data and applications to the cloud, cloud security becomes an increasingly important concern. Security misconfigurations, insecure APIs, and unauthorized access to cloud storage are some challenges organizations face.

What are some emerging cybersecurity technologies that can help mitigate these threats?

  • Zero Trust Architecture (ZTA): ZTA is a security model that eliminates the concept of implicit trust on a network. It assumes that no user or device is inherently trustworthy and requires continuous verification throughout a session.
  • Extended Detection and Response (XDR): XDR goes beyond traditional endpoint detection and response (EDR) solutions by collecting data from various sources, including network devices, cloud workloads, and user activity. This allows for more comprehensive threat detection and investigation.
  • Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are being used to develop more sophisticated security solutions to detect and respond to cyber threats in real time. These technologies can help to automate security tasks and identify patterns that might be missed by human analysts.
  • Biometric Authentication: Biometric authentication, such as fingerprint scanning or facial recognition, is becoming increasingly popular to add more security to user authentication.

READ ALSO: 5 Cybersecurity Tips For Small Businesses

How can businesses stay ahead of the cybersecurity curve?

  • Regular Security Assessments: Businesses should conduct regular security assessments to identify system and application vulnerabilities.
  • Employee Training: Educate employees about cybersecurity best practices, such as identifying phishing attacks and creating strong passwords.
  • Software Updates: Keep all software applications and operating systems updated with the latest security patches.
  • Incident Response Plan: Develop a plan for responding to a cyberattack, including data breach notification procedures.
  • Security Awareness Programs: Implement ongoing security awareness programs to inform employees about the latest cyber threats.

What steps can individuals take to protect themselves from cyber threats?

  • Use Strong Passwords and Multi-Factor Authentication (MFA): Create strong, unique passwords for all your online accounts and enable MFA whenever possible.
  • Be Wary of Phishing Attempts: Don’t click on suspicious links or attachments in emails, and be cautious of unsolicited messages.
  • Beware of Social Engineering Scams: Social engineering scams attempt to trick you into revealing sensitive information or taking actions that could compromise your security.
  • Keep Software Updated: Keep your operating system, web browser, and other software applications updated with the latest security patches.
  • Be Cautious on Public Wi-Fi: Avoid accessing sensitive information or financial accounts when using public Wi-Fi networks. Consider using a VPN for added security.

Take Your Knowledge To The Next Level

These are key trends shaping the cybersecurity landscape in the coming decade.

Organizations and individuals can better protect themselves in the increasingly complex digital world by staying informed and adapting to these evolving threats.

Staying across these trends has a personal and professional impact, so you’re maintaining a high-level approach to protecting your data and cybersecurity best practices.

Remember, cybersecurity is an ongoing journey, not a one-time fix, and requires constant vigilance and adaptation.

Cybersecurity Trends to Know in 2020


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All About Choosing Digital Signage Software

Here, we will show you all you should know when choosing digital signage software.

Last year, we saw a significant increase in the number of digital signage software options available.

To help you choose between them and figure out which one is best for your business, we’ve compiled this list to highlight a few benefits that come with using digital signage software.

READ ALSO: The Ultimate List Of Geo-restricted Streaming Services

Pros Of Choosing Digital Signage Software

  • The first benefit is that digital signage software helps to improve communication. With the ability to quickly and easily update messages, you can ensure that your contacts are always up-to-date and relevant.
  • Secondly, digital signage software makes it easy to manage content. For example, you can create playlists of videos, images, and text for your displays, making it simple to keep your screens looking fresh and engaging.
  • Thirdly, using digital signage software can help you save time and money. Rather than printing out multiple versions of documents or advertisements, you can send them electronically to be displayed on your screens. Additionally, by reducing the need for printed materials, you’ll be helping the environment!
  • Fourthly, digital signage software gives you the ability to monitor your ads. With analytics reports, you can measure how often each ad is viewed and decide which ones should be shown more frequently.

READ ALSO: How To Measure SEO Success: KPIs You Need To Track

Makes Everything Easy & Smooth!

1. Digital signage software helps improve customer service by providing an easy way to ask questions or place orders: they can use a mobile device or computer to access content on one of your screens!

The possibilities are endless with this option – don’t limit yourself just because we haven’t thought up all potential uses yet.

2. Digital signage software makes it easier for everyone in your company (from executives down) to reach their audiences through dynamic multimedia displays that update automatically and engage viewers at every turn.

Rather than passively consuming information, viewers are prompted to interact with your signage and learn more about what you have to offer.

When choosing digital signage software, there are a few factors to consider. The following tips will help you choose the right software for your needs.

Pros Of Choosing Digital Signage Software

Few Tips To Consider When Choosing Digital Signage Software

  1. First, decide what type of content you want to display. For example, some software can only manage text-based content, while others can also handle videos and photos.
  2. Second, think about how often you’ll need to update the content. If you plan on changing it frequently, you’ll need software that’s easy to use and navigate. Otherwise, you may end up wasting time trying to figure out how to use the software every time you want to make a change.
  3. Third, consider the size of your organization and how many people need access to the software. For example, some programs can be accessed by multiple users on a network, while others are designed for solo use.
  4. Finally, choose the features you need most. For example, some programs allow you to add branding and logos to your content display. Other options include QR code integration or social media sharing buttons that can help increase engagement with viewers of your digital signage.

What Is Digital Signage Software?

What Is Digital Signage Software

Digital signage software is a tool that enables you to create, manage, and display multimedia content on digital signs and screens.

It simplifies the process of using these displays for informational or promotional purposes in various public and commercial settings.

Here’s a breakdown of its key features:

Content Management

  • Create content like text, images, videos, and interactive elements using built-in tools or drag-and-drop interfaces.
  • Schedule content to display at specific times or based on triggers (e.g., sensor data, weather updates).
  • Manage multiple displays and create playlists for different locations or purposes.

Device Management

  • Remotely control and configure connected digital signs.
  • Monitor their performance and troubleshoot any issues.
  • Update software and content wirelessly across your network.

Analytics and Reporting

  • Track content performance and audience engagement data.
  • Gain insights into how viewers interact with your displays.
  • Measure the effectiveness of your messaging and campaigns.

Popular Digital Signage Software Options

  • Screenly: User-friendly and affordable, good for beginners.
  • Xibo: Scalable and feature-rich, suitable for enterprise use.
  • BrightSign: Powerful and reliable, ideal for complex deployments.
  • Mvix: Cloud-based and versatile, great for multi-location businesses.
  • Nsign: Feature-packed and customizable, excellent for interactive displays.

Choosing the right digital signage software depends on your specific needs and budget. Consider factors like desired features, ease of use, scalability, and integration capabilities.

READ ALSO: How To Choose The Right Low Code Platform For Your Business Needs

Digital Signage Software: Frequently Asked Questions

Digital Signage Software: Frequently Asked Questions

What types of content can I display with digital signage software?

Digital signage software is incredibly versatile, allowing you to display a wide range of content, including:

  • Images: Photos, infographics, product showcases, branding elements.
  • Videos: Promotional clips, explainer videos, live streams, customer testimonials.
  • Text: Announcements, news updates, menus, social media feeds.
  • Interactive elements: Touchscreens, polls, quizzes, wayfinding maps.
  • Real-time information: Stock prices, weather updates, traffic conditions, flight arrival data.

Is digital signage software easy to use?

Many popular software options feature user-friendly interfaces with drag-and-drop functionality, making them accessible even for those with limited technical experience. Some platforms even offer pre-designed templates and content libraries to further simplify the process.

How much does digital signage software cost?

Pricing varies depending on features, functionality, and the number of licenses needed. Basic cloud-based options can start at around $20 per month, while enterprise-grade solutions with advanced features may cost hundreds of dollars per license. Consider free trials or demos to explore different options before committing.

What hardware do I need to use digital signage software?

The hardware requirements will depend on the capabilities of your chosen software and the size and resolution of your displays. You’ll typically need commercial-grade displays, media players to connect the displays to the network, and cables. Some software might offer cloud-based rendering, eliminating the need for local media players.

Is digital signage software secure?

Security is crucial, especially when displaying sensitive information. Look for software that offers features like user authentication, access control, and content encryption to ensure your data and displays are protected. Additionally, choose a reputable vendor with a commitment to data security and software updates.

How can I measure the success of my digital signage?

Most digital signage software offers built-in analytics tools to track content performance and audience engagement. You can monitor metrics like impressions, clicks, dwell time, and heatmaps to understand how viewers interact with your displays and adjust your strategy accordingly.

READ ALSO: 7 Cybersecurity Trends to Follow

Bottom Line

In conclusion, using digital signage software can help you improve your business. By cutting down on waste, providing customer service that’s second to none, and reaching audiences engagingly through dynamic multimedia displays, this solution is a win for everyone involved!


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Bonuses At American Casino Red Dog: How To Choose The Best Promotions?

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Red Dog Casino is a young project on the American market but it has already managed to achieve good results so in a short time it might enter the top of the reliable gambling platforms.

The casino makes interest for newcomers, high rollers and bonus hunters, offering conditions that are really favorable. 

You will enjoy certified content from leading providers, prompt withdrawals to credit cards and e-wallets, user-friendly interface with an original design and English language support.

In reviews, customers note the generous bonuses from Red Dog Casino so it is worth learning about the bonus program of the casino to take advantage of the best offers of the season.

No Deposit Bonus to Each Player

The administration of the online casino is confident in the quality of software and a high level of service and it offers you to test the conditions without investing. For this purpose, an additional promo has been developed to allow newcomers to receive a no deposit bonus. You just need to meet several requirements:

  1. Complete the registration
  2. Confirm your email

After a performance of these simple actions the system will automatically give you 40$. You can spend money on any game, except the Live section, but it is forbidden to exceed the maximum bet of $10.

Withdrawal of the no deposit bonus becomes available only after the x50 wagering is fulfilled. There is no limit on the maximum amount of bonus money in the rules so it is allowed to withdraw the bonus and all winnings received from it.

Bonuses at American Casino Red Dog

Welcome Deposit Bonus

After testing the service and conditions thanks to the no deposit bonus, you can safely top up your account and start playing for real money. Online casino will increase your starting deposit by 225%, and moreover, you can get the welcome bonus 5 times.

It is allowed to withdraw the money given only after you wager it 30 times, you also can spend the money in slots, poker, baccarat, blackjack and lotteries. Get bonuses at online casinos Red Dog can be found on the official site https://slotsandcasinos.org/casino-red-dog-bonuses/.

READ ALSO: Hitting the Jackpot: A Look at the Rich Rewards of Hit It Rich! Casino Slots

Reloads to All Regular Players

Red Dog Casino offers additional promos for visitors who often bet on the site. You can enjoy generous reloads weekly and there are three types of them. For a deposit of $30-74, you will be given additional 120%, a deposit of $75-149 is awarded with 135%, while the maximum bonus of 160% is given to players who make a deposit of $150 or more.

To withdraw the money received, you have to make a 35-fold turnover during no longer than 7 days. A promo code is not required as the main thing is to deposit the amount, which meets the requirements, in one payment.

Bonuses at American Casino Red Dog

Seasonal Free Spins for a Minimum Deposit

Red Dog online casino regularly gives out free spins for different slots, and this season you can receive FS for the new Desert Raider slot by Realtime Gaming.

You can explore in full all the slot’s features as 110 free spins are given. To get the bonus, you need to top up at least $10, but mind that withdrawal of money won from the spins is possible after a 5-times wagering, with no maximum limits.

READ ALSO: Real Money Casinos For Australians

What Bonuses Does Red Dog Casino Offer Its Gamblers?

Red Dog Casino offers a variety of bonuses and promotions for new and existing gamblers. Here’s a breakdown of some of their offerings, but it’s important to note that bonuses and terms can change, so it’s always best to check their website for the latest information:

New Player Welcome Bonuses

  • Up to $2,800 in Slots Welcome Bonus: This bonus can be claimed across your first five deposits, with varying match percentages. Be sure to check the bonus code requirements for each deposit.
  • Up to $2,450 Welcome Bonus: This bonus offers a match on your first deposit.
  • $50 No Deposit Bonus Code: This bonus might be available with a specific bonus code, allowing you to try the casino with a small, free amount of money before you deposit your own.

Other Promotions

  • 24/7 Bonus: This reload bonus offers a match percentage on deposits you make throughout the day, with varying percentages depending on the deposit amount.
  • Crypto Bonus: If you deposit using cryptocurrency, you might be eligible for a higher match bonus compared to traditional payment methods.
  • Free Spins: Red Dog Casino may offer free spins on specific slots as part of promotions or loyalty rewards.

General Terms to Consider

  • Minimum Deposit: Each bonus might have a minimum deposit requirement to qualify.
  • Wagering Requirements: Bonus funds typically come with wagering requirements, which means you need to bet a certain amount before you can withdraw any winnings earned with the bonus money.
  • Game Restrictions: Some bonuses might be restricted to specific games or game types.
  • Time Limits: Bonuses often have time limits for claiming and meeting wagering requirements.

Here are some additional things to keep in mind:

  • Always gamble responsibly: Set a budget and stick to it. Only bet what you can afford to lose.
  • Review the terms and conditions: Before claiming any bonus, carefully read and understand the terms and conditions associated with it.
  • Bonuses can be a great way to boost your bankroll, but they are not guaranteed winnings.

For the latest and most accurate information on Red Dog Casino’s bonuses and promotions, it’s always best to visit their official website.


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How APIs Help To Improve Your Customers’ Experience [5 Tips]

This post will show you how APIs help to improve your customers’ experience, including 5 things business owners should know.

APIs (Application Programming Interfaces) are becoming increasingly popular in the business world today. They’re simply everywhere, functional without you even knowing they’re in use. Most apps we use today use APIs for a faster and less complicated experience. 

APIs make platforms like Uber, Maps, Weather apps, PayPal, and even Facebook, work efficiently. Anytime you share content with friends or family using any social media, you’ve done so with the help of APIs. 

APIs in business are invaluable. You can use them for various reasons, including improving your product for your customers and opening more avenues for revenue inflow. 

READ ALSO: 6 Ways Ransomware Attacks Harm Businesses And Consumers

Find out how you can use APIs to make your consumers happier. 

Your Customers’ Experience

In today’s world, consumers are looking for a faster and more streamlined way of doing things. The faster you can provide your service the better. With so many competitors on the market, a business that is lagging in providing quality services will get left behind. 

There are five key things every consumer wants today. This is especially important to note as you work towards using APIs to improve their experience. 

  1. Consumers want functionality. They want your product or service to provide the functions it claims it would.
  2. Consumers want speed. They’re busy, and a reduction in the amount of time they take to do business with you is at the top of their needs.
  3. Consumers want convenience. They want the ease of finding out about your products and services from their phones and personal computers and want to be able to pay for services from the comfort of their homes.
  4. Consumers want consistency and reliability. They want to know that you can provide great service for them every time they choose to do business with you.
  5. Consumers want an awesome mobile experience. They want to be able to access your services or products from their mobile phones as easily as they would from a computer. 

How APIs Help Improve Your Consumers

How APIs Help Improve Your Consumers

If you’re considering including APIs into your website or product, here are five ways they enhance your consumer’s experience.

1. They Provide Your Customers with Useful Data

APIs help to deliver relevant data to your consumers right on your app or website. You can provide data from a common source on your platform using APIs, so your customers no longer have to leave your site to source for this data. 

For example, if you own a travel-related platform, a weather API, like this one here, can provide useful information about the weather on your platform. A calendar API enables customers to have access to real-time availability which makes bookings easier.

Travelers, companies booking trips for employees, families going on vacation, logistics companies, and many more site users will find this information useful in making quick decisions about their travel plans. 

It saves the time they spend leaving your site to search for this information and improves your site’s functionality in general.

2. They Help to Improve Website Load Time

They Help to Improve Website Load Time

APIs take away the need to create new programs that make your website run more efficiently. Instead, you can integrate already existing programs through APIs, so your website is not laden with programs that make it load slowly. 

With APIs in place, your consumers enjoy a faster and more seamless experience on your website and still enjoy the best of functions because APIs help to streamline and automate internal processes. 

It transfers data instantly, eliminating the need for slowness in your website.

3. They Provide More Avenues for Payments

With APIs, you can offer your clients various platforms to pay for your services. There are now so many platforms for payments that most people prefer to use. 

You can easily integrate these platforms into your product or website with APIs, opening your business up to many more prospective customers. When customers know they have a variety of payment options to make their purchase seamless, they’ll be more eager to do business with you.

READ ALSO: Exploring Security Considerations for Fax APIs

4. They Provide More Personalized Experiences

With APIs, you can gather enough relevant data about your customers to give them a highly personalized experience. Use the data to learn about their online behaviors, shopping preferences, and use it to your advantage through your digital marketing strategies. 

APIs can also help you build more accurate data about your consumers. Through APIs, you can confirm the accuracy of your consumer’s data and create a detailed profile of them based on this.

5. They Can Help Secure Your Site

APIs Help Secure Your Site

You can make your product and website more secure with authentication APIs. Many consumers consider security when they interact with any website. If your website does not have the basic, necessary security protocols in place, it could be a red flag for them.

Integrating an authentication API into your site can help to prevent security breaches. It provides consumers with a 2-step authentication procedure that helps them feel safer when doing business with you. 

How APIs Help Improve Your Consumers: Frequently Asked Questions

How can using APIs benefit consumers?

APIs offer a variety of benefits to consumers, making their digital experiences smoother, more efficient, and more convenient. Here are some examples:

  • Enhanced Functionality: APIs allow developers to integrate features from various services into new applications. This can provide consumers with a wider range of functionality within a single app.

    • Imagine a travel booking app that uses APIs to integrate flight options, hotel reservations, and car rentals, all in one place.
  • Improved User Experience: APIs can streamline processes and eliminate the need to switch between different apps or websites. This creates a more seamless and user-friendly experience.

    • For instance, a food delivery app might use an API to connect with a payment gateway, allowing users to pay for their orders directly within the app without needing to enter their card details on a separate website.
  • Personalized Services: APIs can be used to personalize experiences based on user data and preferences. This can lead to more relevant recommendations, targeted advertising, and a more tailored user experience.

    • Imagine a music streaming service that uses an API to recommend new songs based on your listening history and favorite artists.
  • Greater Choice and Innovation: APIs foster innovation by allowing developers to create new applications and services that leverage existing functionality from other platforms. This gives consumers more choices and access to cutting-edge features.

    • Many fitness trackers use APIs to connect with health apps, allowing users to track their workouts and manage their overall health data in one place.

READ ALSO: 6 Strategies To Make Your Model Serving API More Robust With Testing & Analysis

How can APIs help your business?

While this FAQ focuses on consumer benefits, it’s worth mentioning that APIs can also significantly benefit businesses. They can:

  • Improve operational efficiency
  • Facilitate data exchange with partners
  • Create new revenue streams through data monetization (with user consent)
  • Enhance customer engagement

What is the API used by customers?

Consumers typically don’t directly interact with APIs themselves. They interact with the applications and services that leverage APIs to provide functionality. For instance, you wouldn’t use a social media platform’s API directly, but you would benefit from the API integration that allows you to share content from that platform on another app.

What does an API consumer do?

An API consumer is any application or service that utilizes an API to access data or functionality from another platform. This can include mobile apps, web applications, and even other software programs.

What are the main benefits of using REST APIs?

REST (Representational State Transfer) APIs are a popular type of API known for their:

  • Simplicity: REST APIs are relatively easy to understand and integrate compared to other types of APIs.
  • Flexibility: They can be used to perform various operations like retrieving data, creating new data, or updating existing data.
  • Scalability: REST APIs can handle a large volume of requests efficiently.

By understanding how APIs work, you can appreciate the invisible forces that power many of the digital tools and services that have become an essential part of our everyday lives.

READ ALSO: API Development: Everything You Need to Know

The Way Forward

There’s no doubt that APIs are here to stay and are an essential part of interaction with consumers today. 

To ensure a better experience with your customers, you may start to look into integrating functional and relevant APIs into your website or product. 


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Are PayPal’s Executives Looking Towards Re-Inventing the Product’s Identity?

Are PayPal’s executives reinventing the product’s identity? Read on!

PayPal has been around for a very long time, and it has served millions of people from around the world through its money-transfer services. 

Even though the primary functions of the service were of a very generic fund-transferring nature, PayPal managed to create an extensive customer base that regularly uses its website or application to send money from “Point A” to “Point B.” 

Family members have used it to send money to loved ones easily, merchants have used it as a payment method for their products and services, and people have even used it as an alternative online savings account. 

Now, it feels like it is time for PayPal to take the next step in its operation, as its directors are looking for ways to utilize the product’s functionality and its vast customer base. 

PayPal Executives ReInventing

PayPal is used as a payment method in several industries. It can be found both among the payment methods of online casinos offering traditional and supportive processing options in the United Kingdom as well as on websites gathering donations for people in need. It has helped start-up entrepreneurs gather money for products showing potential and allowed students to pay their tuition fees for online courses and seminars.

Nevertheless, it looks like the above examples are just a fraction of what the service can do for businesses and individuals.  

PayPal’s executives are heading toward a new direction as the company’s latest endeavor seems to be the immersion of PayPal into the cryptocurrency market. The service is already being used by PayPal account holders to purchase cryptocurrencies like Bitcoin.

READ ALSO: How Do I Claim Free $200 Credit From DigitalOcean?

Interestingly, the news of buying, selling, and holding cryptocurrencies through PayPal has not been mainstreamed yet. Still, indeed, we will soon see one article after another talking about how people can use this money-transferring service to get their hands on one or more crypto coins. 

Are PayPal’s Executives Looking Towards Re-Inventing the Product’s Identity

Not Everything Is Great When It Comes to Having a PayPal Account

PayPal Holdings Inc. is trying to re-invent its product, turning it from a basic online fund-transfer service to a product that will compete with the world’s largest banks. This journey will come with a lot of pros and cons for PayPal’s customers.

Some will be happy to know that they can use PayPal to purchase cryptocurrencies, while others will get upset about the fact that PayPal is introducing a fee for inactive accounts. Those who have not used their account for more than a year, will need to pay £9 as a maintenance fee for their account. Luckily, all it takes to avoid paying the inactivity fee is a simple login to your PayPal account, and this process takes more or less ten seconds. 

Having to consider this new fee might be highly annoying for individuals who rarely use their PayPal accounts for basic transactions like buying a book or a video game. 

READ ALSO: StatesCard Review: Is This Card Worth Your Wallet?

Still, it will not feel like such a big problem for the average online consumer or online merchant. Inactivity and account maintenance fees are more or less a given when banking with traditional financial institutions from all over the world, and PayPal account holders will need to get used to the idea of having to pay it for PayPal if they decide to leave their account dormant.


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What To Do If You’ve Been Scammed Online: A Comprehensive Guide

Are you wondering what to do next after being scammed online? We will show you the ideal steps to take.

In today’s digital age, online scams have become increasingly prevalent, and many people fall victim to them. It can be a profoundly distressing experience if you’ve been scammed online.

However, it’s important to remember that you are not alone, and there are steps you can take to protect yourself and potentially recover your losses. This comprehensive guide will provide a clear roadmap on what to do if you’ve been scammed online.

Anyone who has become a victim of Internet fraud wonders what steps to take after the scam. We will show you the types of Internet fraud and the following line of action.

If you’ve been scammed online, the best-known cases are phishing (online banking fraud) and identity theft on the Internet.

Types Of Internet Fraud

1. Phishing attack

Types Of Internet Fraud phishing attack

Internet fraud has become the focus of citizens’ attention, mainly through phishing. Phishing means the Internet user goes to a fake website, a fraudulent email or a false message.

The Internet user trusts the source and discloses data there. The best example of this is the bank’s website for online banking.

Professional phishing fraudsters imitate banks’ websites in detail and use illegally installed software or emails with untrue content.

The scammers then send corresponding links to direct Internet users to the wrong offer.

Once there, Internet users unsuspectingly give away their login data for online banking. Phishing fraudsters can now log in and control their online banking account.

Online banking is, therefore, always the target of Internet fraudsters.

What should you do if you have become a victim of phishing?

Anyone who has experienced Internet fraud should immediately consult a lawyer familiar with the circumstances. Repayment claims against your bank will probably have to be initiated and enforced in a legally secure manner.

Get a lawyer for phishing.

What can a lawyer do if phishing or other Internet fraud has taken place at your expense? A law firm specializing in IT law is generally familiar with the circumstances of Internet law.

A good internet fraud lawyer reacts quickly to the case, initiates everything legally necessary and helps you to fight the consequences of online scams.

READ ALSO: 5 Certified Benefits of Identity Theft Protection

2. Online banking scams

next after scammed onlineOnline banking is only secure as long as the login data are protected. Phishing usually occurs in such a way that Internet users are asked to enter their login data for “test purposes” or “unblock” their account.

Internet users prompted to do so by a real-looking email or website should immediately call their bank and ask whether these emails are authentic. Banks are susceptible to Internet fraud and can quickly tell you if something is wrong and what to do.

What should you do after the leaked online banking login details?

No sensitive Internet fraud can occur in online banking with intact login data. Only by knowing the login details can fraudsters carry out transfers.

However, the login details are also obtained and used through phishing. The result is that Internet fraudsters transfer several thousand dollars to their account.

It is then complicated to approach Internet fraudsters legally. Therefore, legal claims would have to be asserted against the bank in the case of online banking fraud.

READ ALSO: How To Get A Cybersecurity Job With No Experience

3. Identity Theft

Another form of online scam is identity theft

Another form of online scam is identity theft.

Identity theft has a lot of painful consequences for the person affected. In the case of identity theft, you should get a lawyer who will immediately take care of the legal dimension of such Internet fraud.

What is the following line of action after an online scam through identity theft?

Identity theft is performed automatically by Internet fraudsters in online banking fraud.

They log in with foreign data and make a transfer, giving the executing bank a false identity. But other identity thefts are also conceivable.

Anyone logging onto third-party Amazon accounts and placing orders there is also deceiving himself about his identity.

Get a lawyer involved in identity theft.

An identity theft attorney should specialize in IT law and specifically Internet law. The law ensures that the attorney or the firm knows the incidents associated with this type of Internet fraud.

In particular, any contracts erroneously concluded under your identity will have to be cleared out.

The money must be retrieved if the fraudsters use identity theft for online banking fraud. For this purpose, the Internet fraud lawyer must vigorously enforce legal claims against the bank.

READ ALSO: 5 Common Online Scam Tactics

Best Identity Protection Services

McAfee Identity Protection
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DeleteMe
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Social Catfish
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What Next After Being Scammed Online: Reporting a Scam

What Next After Being Scammed Online: Reporting a Scam

The first and most crucial step after being scammed online is to report the incident. By reporting the scam, you not only help yourself but also contribute to the prevention of future scams.

There are various channels through which you can report different types of scams, depending on your location and the nature of the fraud.

Action Fraud (England and Wales)

If you live in England or Wales, the national fraud and cybercrime reporting center, Action Fraud, should be your primary point of contact.

You can report scams to Action Fraud by calling 0300 123 2040. Their team of experts will guide you through the process and assist accordingly.

Police Scotland (Scotland)

For individuals residing in Scotland, it is recommended to report scams to Police Scotland by dialing 101.

They have dedicated resources to handle scam-related incidents and can provide you with the necessary guidance and support.

Trading Standards (Consumer Complaints)

If the scam involves a company that has acted illegally or unfairly, you can report it to Trading Standards using the Citizens Advice consumer helpline at 0808 223 1133.

Trading Standards investigates cases where companies have pressured individuals into making unwanted purchases or have failed to deliver services as promised.

Phishing Scams and Computer Viruses

You can still report these incidents if you have received phishing emails or encountered computer viruses but haven’t fallen victim to them. Phishing scams involve scammers sending fake messages via email, text, or social media to obtain your personal information.

You can help prevent others from becoming victims by reporting these phishing attempts. Additionally, writing computer viruses helps authorities identify potential threats and take appropriate action.

Getting Support After Being Scammed Online

Getting Support After Being Scammed Online

Being scammed can be an emotionally challenging experience, and it’s essential to seek support to cope with the aftermath. Support is available from various organizations that specialize in assisting scam victims.

These organizations provide emotional and practical support to help you navigate recovery.

Victim Support

Victim Support is an independent charity that offers support to victims of crime or traumatic events. When you report a scam to Action Fraud in England or Wales, they may pass your details to Victim Support, who will contact you to offer free support.

If you live in England or Wales, you can also contact Victim Support directly at 0808 168 9111. Victim Support Scotland can be reached at 0800 160 1985 for individuals in Scotland.

Family and Friends

Talking to family and friends about your experience can provide additional emotional support. They can offer a listening ear, empathy, and advice based on their experiences or knowledge.

Sharing your feelings and concerns with loved ones can be cathartic and help you process the emotions associated with being scammed.

Show/report Internet fraud.

Anyone who has become a victim of Internet fraud – in whatever form – should report the case as soon as possible. There is no point in complaining about the damage and talking to friends and relatives about it.

There must be legal consequences for the perpetrators, and the damage caused must be repaired. Reporting and reporting Internet fraud is, therefore, the right choice.

Reporting Internet fraud to the police

First of all, get the police informed that you have become a victim of an online scam.

The police will investigate and need your help. In any case, you must notify the police of all incidents and consequences so that they can react quickly.

However, if you have lost money because of online banking fraud, the police cannot help you recover it. However, an Internet fraud law firm or an IT law attorney can do this for you.

READ ALSO: Security Alert: The Most Common COVID-19 Online Frauds and Scams

Use the consumer protection service.

Consumer protection is also a good contact point for victims of Internet fraud.

Consumer protection can give you some initial helpful advice and an idea of precisely what kind of Internet fraud took place. Legal advice is also possible. However, ensure that the consumer protection legal advisor is familiar with your case of Internet fraud or online banking fraud.

Hire an Internet fraud lawyer.

Using an Internet fraud lawyer makes sense if you’ve lost money. The bank has to refund the money. However, not every online banking scam automatically leads to repayment claims against the bank.

For example, the bank will legally resist refunding you if you lose your money due to gross negligence. You should consult a Cyber-fraud investigation firm such as SpyCloud that will thoroughly check the legal situation and then force the bank to make payment.

Avoiding Scams in the Future

Avoiding Scams in the Future

While being scammed can be a traumatic experience, it’s crucial to learn from it and take steps to prevent future scams.

Adopting certain practices and being vigilant can significantly reduce your risk of falling victim to scams.

Spotting and Avoiding Scams

Educating yourself about common scam tactics and red flags is the first defense against scammers. Here are some tips to help you spot and avoid scams:

  1. Be skeptical of unsolicited communications: Scammers often initiate contact through unsolicited phone calls, emails, or text messages. Be cautious when dealing with unfamiliar individuals or organizations.

  2. Verify the legitimacy of requests: Double-check their identity if someone asks for personal or financial information. Legitimate organizations will never ask for sensitive information via email or text.

  3. Beware of high-pressure tactics: Scammers often use urgency, limited-time offers, or threats to manipulate their victims. Take a step back and evaluate the situation before making any decisions.

  4. Secure your online presence: Use strong, unique passwords for your online accounts and enable two-factor authentication whenever possible. Regularly update your devices and use reputable antivirus software to protect against malware.

  5. Research before making financial decisions: Before investing money or making large purchases, thoroughly research the company or individual involved. Look for reviews, check their credentials, and seek advice from trusted sources.

Friends Against Scams

Friends Against Scams is an initiative that educates people about scams and empowers them to take a stand against fraud. Signing up as a Scam Marshal can help raise awareness and protect others from falling victim to scams.

Joining this initiative allows you to access resources, learn about the latest scam trends, and actively contribute to the fight against scams.

Getting Your Money Back After Being Scammed Online

Getting Your Money Back After Being Scammed Online

While recovering your money after being scammed can be challenging, there are steps you can take to maximize your chances of reimbursement.

The possibility of getting your money back depends on factors such as the payment method used and the prompt actions taken.

Contact Your Bank

If you’ve provided scammers with your banking details or suspect fraudulent activity on your account, contact your bank immediately.

Inform them about the scam and any unauthorized transactions. Depending on the circumstances, they may be able to freeze your account, reverse fraudulent charges, or provide guidance on the following steps to take.

Credit Card Protection

If you paid using a credit card, you may have additional protection under the Consumer Credit Act.

Contact your credit card provider to report the scam and inquire about the possibility of a chargeback. A chargeback allows you to dispute a transaction and request a refund from the merchant’s bank.

MoneyHelper Guidance

MoneyHelper provides free and impartial guidance on various financial matters, including what to do if you’ve been scammed or fallen victim to identity theft.

They offer advice on navigating the process of getting your money back and provide resources to help you understand your rights and options.

What To Do If You’ve Been Scammed Online: FAQs

What first steps should I take if I think I’ve been scammed online?

  • Stop communication: Immediately cease all contact with the scammer, and don’t reply to emails, calls, or messages. Engaging further might worsen the situation.
  • Secure your accounts: Change passwords for compromised accounts like email, bank, or social media. Enable multi-factor authentication for added security.
  • Report the scam: File a report with the authorities like the Federal Trade Commission (FTC) in the US or your local cybercrime unit. This helps track scams and potentially recover funds.
  • Gather evidence: Save screenshots, emails, transaction details, and any other documentation related to the scam. This will be helpful for reporting and potential legal action.
  • Monitor your accounts: Closely monitor your financial accounts for suspicious activity and report any unauthorized transactions immediately.

What To Do If You've Been Scammed Online

What type of scams should I be aware of?

Online scams come in many forms, but some common ones include:

  • Phishing: Deceptive emails or messages mimicking legitimate sources to steal personal information.
  • Fake online stores: Websites offering attractive deals on non-existent or low-quality products.
  • Investment scams: Promises of high returns with little risk, often targeting vulnerable individuals.
  • Romance scams: Building emotional connections online to manipulate victims into sending money or revealing sensitive information.
  • Tech support scams: Unsolicited calls claiming to fix non-existent computer problems and charging exorbitant fees.

Can I get my money back if I’ve been scammed?

Unfortunately, recovering lost funds can be challenging. However, reporting the scam and acting quickly can increase your chances.

Contact your bank about potential chargebacks, report to payment processors like PayPal, and explore legal options with authorities. Prevention is critical, so be cautious online and verify before engaging with offers or individuals.

What resources are available to help me recover from a scam?

  • Government agencies: The FTC in the US offers resources and complaint forms. Many countries have similar agencies dedicated to consumer protection.
  • Identity theft services: If your personal information is compromised, consider identity theft protection services to monitor your credit and alert you of suspicious activity.
  • Support groups: Online communities offer emotional support and connect you with others who have experienced similar situations.

How can I avoid getting scammed online in the future?

  • Be skeptical of unsolicited offers: If something seems too good to be true, it probably is—research before committing to any online purchases or investments.
  • Verify information: Don’t rely solely on website information. Check reviews, ratings, and contact details before engaging.
  • Protect your personal information: Be cautious about sharing personal details online, especially with unknown individuals or websites.
  • Use strong passwords and secure your devices: Implement strong passwords for online accounts and keep your devices updated with security patches.
  • Beware of phishing attempts: Attention email addresses, sender names, and website URLs closely. Avoid clicking on suspicious links or attachments.

Remember, staying informed and practicing caution online can significantly reduce your risk of falling victim to scams. Don’t hesitate to seek help and report suspicious activity to protect yourself and others.

Conclusion

Being scammed online can be a distressing experience, but remember that you are not alone.

By taking immediate action, reporting the scam, seeking support, and learning from the experience, you can protect yourself and others from falling victim to scams in the future.

Stay vigilant, educate yourself about common scams, and take proactive measures to safeguard your personal and financial information.

So what happens after being scammed online?


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