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The Intersection of AI and Privacy: Safeguarding Personal Information in the Age of Intelligent Systems

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In today’s increasingly connected world, the rapid advancement of artificial intelligence (AI) is transforming the way we live and work. AI technologies such as generative AI and machine learning have the potential to revolutionize various industries and improve our daily lives.

However, as AI becomes more prevalent, the need to safeguard personal information and protect privacy has become paramount.

AI is experiencing exponential growth, with its applications expanding across industries. From intelligent virtual assistants and autonomous vehicles to personalized recommendations and predictive analytics, AI is becoming an integral part of our digital ecosystem.

The amount of data being generated and processed by AI systems is vast, raising concerns about how personal information is collected, used, and protected.

In the digital era, privacy is a fundamental human right that must be upheld. Privacy ensures individuals have control over their personal data and protects them from potential harms such as identity theft and discrimination. 

With the increasing collection and analysis of personal data by AI systems, the need to address privacy concerns has become more crucial than ever before.

READ ALSO: Ultimate Digital Privacy Guide

Privacy Challenges in the Age of AI

As AI technology continues to advance, it presents unique challenges to personal privacy. Understanding these challenges is crucial in developing strategies to safeguard personal information and ensure ethical AI practices.

AI technology continues to advance

Violation of Privacy

One of the primary concerns surrounding AI is the potential violation of privacy. AI systems heavily rely on vast amounts of data for training and decision-making. 

However, the lack of controls over how data is captured and used raises concerns about unauthorized access to personal information. 

Safeguarding personal data from falling into the wrong hands is essential to prevent identity theft, cyberbullying, and other malicious activities.

Bias and Discrimination

AI systems can inadvertently perpetuate bias and discrimination if trained on biased datasets. This can result in unfair or discriminatory outcomes based on factors such as race, gender, or socioeconomic status. 

Ensuring that AI systems are trained on diverse and representative datasets and regularly audited for bias is crucial in promoting fairness and protecting individuals’ privacy rights.

Job Displacements for Workers

The increasing adoption of AI technologies has raised concerns about job displacement and economic disruptions. 

As AI systems automate tasks previously performed by humans, certain industries may experience significant changes, potentially leading to job losses. 

This can have implications for individuals’ privacy as they may be forced to compromise their privacy in order to find alternative employment or navigate the gig economy.

READ ALSO: How Companies Can Streamline Operations Through Smart AI Solutions

Data Abuse Practices

AI technologies can be misused by bad actors for various purposes, including the creation of convincing fake images and videos for spreading misinformation or manipulating public opinion.

Data abuse is possible with AI
Data abuse practices pose significant privacy risks, as individuals’ images and personal information can be exploited without their consent. 

Protecting against data abuse requires robust cybersecurity measures and public awareness of potential risks.

The Power of Big Tech on Data

Big Tech companies have emerged as powerful entities with significant influence over the global economy and society. Their access to vast amounts of data raises concerns about data privacy and the responsible use of personal information.

The Influence of Big Tech Companies

Companies like Google, Amazon, and Meta have become synonymous with the digital age. They collect and process immense volumes of data, enabling them to shape consumer behavior and influence public opinion. 

With the rise of AI and the forthcoming shift to the metaverse, the power and influence of Big Tech companies are expected to grow further.

Responsibility and Ethical Data Practices

The power wielded by Big Tech companies comes with great responsibility. Transparency, accountability, and ethical data practices are essential in ensuring the protection of personal information. 

Big Tech companies must be proactive in disclosing their data practices and informing users of how their data is collected, used, and shared. Furthermore, they should adopt privacy-centric approaches and prioritize user privacy in the design and development of AI systems.

READ ALSO: Beyond Breaches: Turning Cybersecurity Transparency Into a Business Advantage

Data Collection and Use by AI Technologies

AI technologies rely on vast amounts of data to train models and make accurate predictions. The collection and use of personal data raise concerns about privacy and data protection.

The Role of AI in Data Collection

AI can be employed in data collection
AI systems collect data from various sources, including online activities, social media posts, and public records. While this data may seem innocuous, it can reveal sensitive personal information and potentially compromise individuals’ privacy. 

Understanding the scope and implications of data collection is crucial in addressing privacy concerns associated with AI.

Privacy Concerns and Data Protection

Protecting personal data in the age of AI requires robust data protection measures. Encryption, anonymization, and secure data storage are essential in safeguarding personal information. 

Additionally, data governance frameworks and regulations play a pivotal role in ensuring responsible data collection, use, and sharing practices.

Individuals’ Privacy-Conscious Choices and Practices

Individuals have a crucial role to play in safeguarding their own privacy. By adopting privacy-conscious choices and practices, individuals can take control over their personal information and mitigate potential privacy risks.

Awareness and Education about AI and Privacy Risks

One of the most important things that individuals can do to protect their privacy is to be aware of the risks posed by AI. AI is a powerful tool that can be used to collect and analyze personal information in ways that were never before possible. 

This raises new privacy risks, as AI can be used to track our behavior, predict our future actions, and even manipulate our thoughts and emotions.

It is important to be aware of the risks posed by AI and privacy so that you can make informed decisions about how you use the internet and how you share your personal information. 

There are a number of resources available to help you learn more about the risks posed by AI and privacy.

Managing Privacy Settings and Permissions

Most websites and apps allow users to control their privacy settings. This means that users can choose what information they share with the website or app, and who they share it with.

Individuals should take privacy seriously
It is important to take the time to review the privacy settings for each website and app that you use. This will help you to ensure that you are only sharing the information that you are comfortable sharing.

Some of the things that you can do to manage your privacy settings include:

  • Review the privacy policy of each website and app that you use: The privacy policy will explain what information the website or app collects, how it uses the information, and with whom it shares the information.
  • Choose your privacy settings carefully: Most websites and apps will give you a number of different privacy settings to choose from. Choose the settings that are most appropriate for you.
  • Be careful about what information you share. Only share the information that you are comfortable sharing.
  • Be aware of the risks of social media: Social media platforms are notorious for collecting and sharing personal information. Be careful about what you share on social media, and be aware of the privacy settings for each platform.
  • Use privacy-focused browsers: There are a number of privacy-focused browsers available, such as DuckDuckGo and Brave. These browsers block trackers and other forms of tracking, which can help to protect your privacy.
  • Use strong passwords and change them regularly: Strong passwords can help to protect your accounts from unauthorized access. Make sure to use different passwords for each account, and change your passwords regularly.

Strong passwords are important

  • Be careful about what information you share online: Only share the information that you are comfortable sharing. Be especially careful about sharing personal information, such as your Social Security number, your credit card number, and your home address.
  • Be aware of data brokers: Data brokers are companies that collect and sell personal information about consumers. You can opt out of data brokers by using an automated service like Incogni to remove your personal information from data brokers.

Cleaning Up Your Digital Footprint

Regularly reviewing and cleaning up one’s digital footprint is an effective way to protect personal information. This includes deleting unnecessary accounts, limiting the sharing of personal information on social media, and being mindful of the information shared online. 

Taking proactive steps to minimize the digital footprint helps reduce the exposure of personal data to potential privacy breaches.

Opting Out from Data Brokers

Data brokers collect and sell personal information, often without individuals’ knowledge or consent. Opting out from data brokers is an important privacy-conscious choice that individuals can make. By understanding how to opt out and actively taking steps to remove personal information from data broker databases, individuals can regain control over their personal data and limit its use by third parties.

Data brokers can leverage AI

Incogni is an automated service that can help you remove your personal information from data brokers. Incogni uses a proprietary algorithm to search for your personal information on over 500 data broker websites and public records databases. Once they find your information, they will send removal requests to the websites and data brokers on your behalf.

Incogni is a cost-effective way to remove your personal information from data brokers. Subscribers can keep their data off the market with a 1-year subscription at a 50% discount ($6.49/mo), and they guarantee that they will remove your information from all of the data brokers that they search.

If you are concerned about your privacy, and you want to remove your personal information from data brokers, then I recommend using Incogni. It is a safe and effective way to protect your privacy.

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Incogni wipes off your personal information from data brokers.
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Government Regulations and Policy Considerations

Government regulations and policies play a vital role in protecting individuals’ privacy and ensuring ethical AI practices. Comprehensive privacy legislation is necessary to address the challenges posed by AI and safeguard personal information.

Government role is critical

The Need for Comprehensive Privacy Legislation

Comprehensive privacy legislation is crucial in establishing clear guidelines and standards for the collection, use, and protection of personal data.

Such legislation should address the unique challenges posed by AI, including data privacy, algorithmic bias, and transparency requirements. 

Governments must work collaboratively to develop legislation that strikes a balance between promoting innovation and protecting individuals’ privacy rights.

Balancing Innovation and Privacy Protection

Finding the right balance between innovation and privacy protection is a key consideration in AI governance. Policymakers must create an enabling environment that fosters innovation while ensuring that privacy rights are respected and protected. 

Collaboration between governments, industry stakeholders, and civil society organizations is essential in addressing the complex challenges at the intersection of AI and privacy.

Transparency and Explainability in AI Systems

Transparency and explainability are critical aspects of ethical AI systems. AI models and algorithms should be transparent and accountable to ensure that individuals understand how their personal data is used and the reasoning behind AI-driven decisions.

AI systems need to be transparent

The Importance of Transparency

Transparency in AI systems involves providing clear information about data collection, processing, and decision-making. 

Individuals should have access to understandable explanations of how AI systems operate and use their personal information. 

Transparent AI systems enable individuals to make informed decisions about sharing their data and ensure accountability in the use of AI technologies.

Ensuring Explainable AI

Explainable AI refers to the ability of AI systems to provide understandable explanations for their decisions and actions. 

Building trust in AI technologies requires transparency in the decision-making process and the ability to understand how and why AI systems arrive at specific outcomes. 

Explainable AI empowers individuals to challenge biased or discriminatory decisions and promotes fairness and accountability.

Privacy by Design: Embedding Privacy in AI Systems

Privacy by design is a proactive approach to embedding privacy principles and protections into the design and development of AI systems. 

By considering privacy from the outset, AI developers can mitigate privacy risks and ensure that privacy is a fundamental aspect of AI technologies.

Ensuring privacy with AI

Privacy Impact Assessments

Privacy impact assessments (PIAs) are systematic processes for identifying and addressing potential privacy risks associated with AI systems. 

Conducting PIAs helps identify privacy vulnerabilities, assess the impact on individuals’ privacy rights, and implement appropriate measures to mitigate risks. 

Integrating PIAs into the development lifecycle of AI systems promotes privacy by design and strengthens privacy protections.

Privacy-Preserving Techniques

Privacy-preserving techniques, such as differential privacy and federated learning, can help safeguard personal information while enabling AI systems to learn from diverse datasets. 

These techniques allow for the analysis of data without directly exposing sensitive information, reducing the risk of privacy breaches. 

By incorporating privacy-preserving techniques, AI systems can strike a balance between data utility and privacy protection.

AI privacy techniques can be employed

Collaboration between Stakeholders

Addressing the complex challenges at the intersection of AI and privacy requires collaboration between stakeholders, including industry players, academia, policymakers, and civil society organizations.

Industry Collaboration and Best Practices

Industry collaboration is vital in establishing best practices for responsible AI development and deployment. Sharing knowledge, experiences, and lessons learned helps drive ethical AI practices and promotes transparency and accountability. 

Industry organizations and consortia can play a crucial role in developing guidelines and frameworks for privacy-centric AI systems.

Partnerships between Academia and Industry

Partnerships between academia and industry facilitate research, knowledge exchange, and the development of innovative solutions. Collaborative efforts can contribute to the design of AI algorithms that are fair, unbiased, and respectful of privacy. 

By combining academic expertise with industry insights, stakeholders can work together to address the ethical implications of AI and develop privacy-enhancing technologies.

The Role of Individuals in Protecting Their Privacy

In the digital age, our personal information is constantly being collected and used by businesses, governments, and other organizations. This can be a privacy risk, as our personal information can be used to track us, target us with ads, or even commit identity theft.

There are a number of things that individuals can do to protect their privacy. These include:

  • Being aware of the risks posed by AI and privacy: Artificial intelligence (AI) is increasingly being used to collect and analyze personal information. This raises new privacy risks, as AI can be used to track our behavior, predict our future actions, and even manipulate our thoughts and emotions.

User privacy is critical

  • Managing privacy settings and permissions: Most websites and apps allow users to control their privacy settings. This means that users can choose what information they share with the website or app, and who they share it with.
  • Making privacy-conscious choices and practices: Individuals can also make privacy-conscious choices about how they use the internet and what information they share online. For example, individuals can choose to use privacy-focused browsers, such as DuckDuckGo, and they can choose to opt out of data brokers.

Conclusion

As AI technologies continue to advance, the need to safeguard personal information and protect privacy becomes increasingly critical. Privacy concerns in the age of AI encompass issues such as data collection, transparency, bias, and the responsible use of personal data. 

Addressing these challenges requires a multi-faceted approach involving government regulations, industry best practices, individual privacy-conscious choices, and collaboration between stakeholders.

By prioritizing privacy, embedding privacy principles into AI systems, and promoting transparency and accountability, we can ensure that AI technologies are developed and deployed in an ethical and responsible manner. 

As individuals, organizations, and governments work together, we can strike a balance between innovation and privacy protection, creating a future where AI benefits society while respecting privacy rights.

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Incogni wipes off your personal information from data brokers.
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The Gaming Industry Must Be Proactive About DDoS Attacks

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This post explains why the gaming industry needs to be proactive in addressing DDoS attacks.

The gaming industry has always been under siege. Think how old the term “booters” is, and the attack pace demonstrates that the complexity and scale are increasing.

At a time when booming popularity should mean the best of times for publishers, their games face endless DDoS attacks by adversaries ranging from cybercrime rings to run-of-the-mill cheaters and trolls seeking to disrupt competition.

Botnet rentals have lowered the bar for entry-level DDoS artists, while more sophisticated attackers are combining DDoS attacks with ransomware in ransom-related DDoS attacks (RDOSs) and adding data theft in lethal triple extortion campaigns.

The crippling of the once-popular Titanfall 2 title shows the potentially devastating impact of such attacks, as compromised systems made gameplay virtually impossible. 

READ ALSO:  Incogni Review – Remove Your Personal Information From People Search Sites

To protect their business and retain fans, publishers must raise their game against DDoS. If the recent hack of the Twitch game streaming service is any indication of the industry’s current state of cybersecurity, they’ve got a long way to go.

Even seven years after its acquisition by Amazon, the company’s defenses were weak enough to allow hackers to gain seemingly unlimited access to its systems. The attack was a dramatic success, reaping everything from three years of creator payout records to the entirety of the platform’s source code. 

The DDoS threat is hardly an invincible final boss no publisher could hope to defeat; despite its widespread and escalating prevalence, a multi-layered approach to DDoS protection can be highly effective in keeping these attacks from interfering with gameplay. The first step is to understand the nature of the threat. 

READ ALSO: Zero Trust Architecture: Enhancing Network Security

Why Is DDoS So Devastating To Online Gaming?

Why DDoS Is So Devastating To Online Gaming

Amid a crowded threat landscape, the menace of DDoS attacks stands out by targeting game publishers where they’re most sensitive: user experience.

After all, even the most brilliantly designed and vividly rendered game will fall flat if it can’t meet the demanding expectations of gamers using top-of-the-line hardware. Slow down the publisher’s network, and their business will soon follow. 

A DDoS attack is simple: the victim’s IP address is targeted with a high volume of bogus traffic from multiple locations at once, often using a botnet to overload its network or infrastructure and slow or crash its systems.

As one of the most simple and popular forms of cyberattack, DDoS is commonly used against organizations ranging from financial services to government and healthcare, where keeping systems up and running can be critical. To gamers, latency and availability issues can also feel like a matter of life and death. 

For an evil or disgruntled gamer, hiring a DDoS-for-hire service can be a quick and affordable way to undermine a foe or lash out against competition.

This is no theoretical threat; studios including Respawn, Activision, and Ubisoft have been forced to ban gamers for using DDoS attacks to cheat, while Ubisoft has sued the operators of four such services used to launch attacks on its multi-player servers for Rainbow Six Siege.

READ ALSO: Top 5 Cybersecurity Threats That eCommerce Websites Should Watch Out For

Keeping Games Playable With Proactive Protection And Zero Trust

Keeping Games Playable with Proactive Protection and Zero Trust

The discovery of a DDoS attack can put game publishers in a bind. The traditional response would be to clamp down on incoming traffic to the targeted system—but this amounts to doing hackers’ work for them, shutting out legitimate activity alongside illicit packets. At the same time, security analysts scramble to find an effective way to stop the attack.

On the other hand, they can’t just sit by and watch their platform grind to a halt. Either way, the damage is done. Sessions are disrupted, gamers are frustrated, and the publisher’s reputation has taken a significant hit.

READ ALSO: Strengthening DDoS Protection with Threat Intelligence

To ensure an uninterrupted, high-quality experience for players, game publishers, and hosts must shift from legacy, reactive measures to modern, proactive protection to level the playing field. Taking a zero-trust approach to security, they should assume that a threat can originate anywhere inside or outside the network perimeter—and act accordingly.

Players (and bots) should be screened through multiple automated checks before being granted access and continuously checked throughout their session for DDoS characteristics to ensure that an authenticated player won’t launch a sneak attack. 

For comprehensive DDoS defense, additional automated defenses and best practices for web and application gaming security should complement a zero-trust strategy. These include:

  • Leveraging comprehensive and dynamic threat intelligence to block known wrong IP addresses  hosting DDoS weapons
  • Applying baselining, artificial intelligence (AI)/machine learning (ML), and pattern recognition to detect and block traffic with unusual or suspicious characteristics, such as behaviors associated with the orchestration of a distributed attack
  • Performing real-time watermark inspection on all traffic from the internet to the gaming server to prevent reflected amplification—a common tactic to magnify the impact of an attack

READ ALSO: 5 Adoption Strategies For Zero Trust

Conclusion

With record-setting sales, a new generation of consoles, and developers pushing new levels of creativity, the gaming industry can’t afford the distraction and disruption of DDoS to stall its momentum.

By getting proactive about DDoS protection, they can deliver the best experiences for players—and the best results for their business. 


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Free Trial Access Explained Through Microsoft PowerPoint Download

Many users would like to have a free trial to access Microsoft PowerPoint. The offer will enable you to enjoy premium features before making a purchase. Nevertheless, the duration, scope, and conditions of trial cancellation are critical. This transparency eliminates surprises and guarantees easy user experience.
The process is even easier when one explores the right steps to safely get and handle the trial. This tutorial describes the process of accessing the Microsoft 365 free trial, the subscription terms, and an outstanding free option that can be used over an extended period.

Overview of Microsoft 365 Free Trial Offer

The Microsoft 365 free trial offers one month preview of the entire office. Anyone with a Microsoft account, who has not access to the free trial before, can be eligible users. The offer is applicable to applications like PowerPoint, Word, Excel, Outlook and OneNote. This package enables you to explore the full cloud-based productivity environment.
In the trial, you have full access to all the features of premium versions of PowerPoint, including advanced templates and collaboration tools. The major distinction between the trial and paid versions is the limited period. The plan will automatically upgrade into a payment plan after 30 days unless canceled. A valid payment method should also be added to the trial. This will be a genuine method to avoid misuse. To begin, navigate carefully to the official site for PowerPoint download to avoid scams or counterfeit software sources.
Step 1 Navigating to the Official Microsoft Free Trial Page

Step 1: Navigating to the Official Microsoft Free Trial Page

The initial step is to visit the official Microsoft 365 free trial website. Open the browser of your choice and visit the site at https://www.microsoft.com/microsoft-365/try. Verify the domain name to ensure the site is legitimate. Malicious websites often mimic the design of Microsoft to trick users into downloading malware. Check the secure prefix of the site (https) and the Microsoft logo in each page.
To get the process started, click the “Try 1 month free” button. This connection directs you to the Microsoft account sign-in page. Ensure that you have a stable internet connection beforehand. Do not download any third-party trial set up files. Only the Microsoft domain provides trustful downloads.

Step 2: Creating or Logging Into a Microsoft Account

The free trial requires a Microsoft account. If you already have one, you can simply sign in with your email address and password. New users can register by clicking on create one. Provide correct information such as a valid email address and a secure password. Verify twice to be on the safe side.
The account connects your trial account to Microsoft cloud services, allowing you to synchronize files and templates across devices. After logging in, the site may request that you provide payment information, including a credit or debit card. This measure will be taken to ensure that automatic billing can be initiated if the trial is not completed within 30 days. You are free to cancel before the renewal to avoid payment.

Step 3: Downloading PowerPoint from the Trial Dashboard

Upon signing in, the dashboard displays the option to install Office. Click it to install the full Office package. PowerPoint is automatically installed along with Word, Excel, and Outlook. The installer file is downloaded as Setup.exe on Windows or Microsoft_Office.pkg on macOS depending on your system.
Install it and follow the on-screen instructions. The installation typically takes several minutes, depending on the speed of the internet. After this, open PowerPoint and use your Microsoft account to turn on the trial. Such activation confirms that the software is bound to the current 30-day period. Users can begin creating professional presentations, using high-quality templates, and work online in real-time.
Those preferring cloud-based usage can explore PowerPoint online, which runs directly through a browser without installation. This option is ideal when making quick edits or on-the-fly presentations.

Step 4: Managing the Trial Period

Once activated, the 30-day countdown starts. The rest of the days can be tracked on the Microsoft account portal in the services and subscriptions section. You can see your start date and end date on the dashboard.
Before the renewal date, it is essential to cancel to prevent automatic charges. Click on the Manage Subscription section, choose Cancel and confirm. Until the trial is over, you may still use PowerPoint. Microsoft reminds about the expiration date by emailing you, so keep an eye on it.
Utilize the full capabilities of PowerPoint during this period. Delve into features like Designer, Morph transitions and live collaboration tools. Backup work in OneDrive. Put your files in an orderly arrangement to facilitate their accessibility even after the trial period. This will provide an easy transition to either a free plan or a paid one.

Step 5: Transitioning from Trial to Full Subscription

If PowerPoint meets expectations, it is easy to upgrade to a paid plan of Microsoft 365. After the trial has expired, go to the Microsoft 365 subscription page. Select between Personal, Family and Business. The upgrade process automatically preserves your existing files, templates and saved settings. The applications do not need to be reinstalled.
Microsoft guarantees that the presentations, animations, and fonts do not get lost. In the event of canceling the trial without upgrading, the files stored locally or on OneDrive remain safe. They may be reopened using another compatible presentation software in the future. The early upgrade also avoids any service failure or loss of collaboration features on the cloud.

Free Yet Powerful Alternative – WPS Presentation

WPS Office is a good choice for users who want a permanent solution without incurring additional costs.
Presentation: In its Presentation module, WPS Presentation offers an effective alternative to Microsoft PowerPoint, with no subscription restrictions. It also has a good file compatibility with .ppt and .pptx.
WPS Presentation, in contrast to the trial model, is free of charge. No expiration or auto-renewal. Users have access to professional templates, data charts, and design elements, with thousands available immediately. It also has AI-assisted tools to enhance slide structure and visual harmony.
WPS Presentation is compatible with cloud storage systems and supports collaboration with Windows, macOS, Linux, Android, and iOS devices. The lightweight nature of the software makes it fast even on the old computers. It has an interface that is similar to that of PowerPoint and the transition is easy.
The greatest benefit is free usage. Users are able to keep on editing, exporting and sharing presentations indefinitely. Inbuilt PDF tools and concept maps on WPS Presentation also increase productivity. In the case of teams and students, real-time collaboration will provide a smooth communication. WPS Presentation has unlimited, full access to the trial, unlike the 30-day trial of the Microsoft product.

Comparison: Trial Restrictions vs Free Usability in WPS Presentation

The trial version of Microsoft provides access to premium tools on a temporary basis, whereas WPS Presentation offers this feature permanently. The trial version will demand payment details, and WPS Office will not. Moreover, WPS also provides free templates, libraries of charts, encryption services, and timeline construction tools.
WPS Office removes the recurrent payments and renewal management to those who would prefer to keep things simple. It is an effective option when creating a long-term presentation and not thinking about subscription plans. Presentation can be saved, edited and shared at will, which guarantees uninterrupted productivity.

Conclusion

Using Microsoft power point with the official free trial of 365 is a safe and helpful method to familiarize oneself with the tool. It is safe when one follows the proper procedure, which involves visiting the authentic Microsoft site and utilizing the trial period. Always cancel prior to renewal to avoid undesirable billing. Although Microsoft PowerPoint is indeed the best in presentation tools in the trial, WPS Presentation provides a permanent free solution with the same strength and compatibility. Safe downloading and alternative options such as WPS Office are the way to go to provide flexibility and calmness to all presenters.

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Cloud Hosting Provider: QuickBooks Hosting Vs In-House Server

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Are you in search of a cloud hosting provider for your accounting operations?

There was a time in most industries when each type of business was limited to a handful of business solutions. Such a situation didn’t allow any company to gain a competitive advantage, and it also forced most businesses to move at the same pace in every situation.

For example, when it came to accounting solutions, most businesses used to have only one option: to carry out their accounting operations only through pen and paper. It didn’t matter how big or small your business was; the only way you could deal with your accounting operation was through pen and paper.

However, with time and the development of technological solutions, things changed drastically for most businesses. Whether it was a small business or a giant business, everyone was thriving on technological solutions. From marketing to HR, everywhere, technological solutions were being used without any second thoughts.

QuickBooks Hosting Vs In-House Server

Well, technology has played a significant role in providing businesses with multiple options for business solutions, and it has also shaped the business departments. For example, in the modern era, recruitment processes have been transformed with the help of technology, as interviews can now be conducted even through Skype.

READ ALSO: 4 of the Best Cloud Backup Services for personal use

However, if you think that technological solutions have only shaped the HR, marketing, and sales departments, then you are entirely wrong. You should be aware that technology has played a significant role in transforming the accounting industry. Earlier, accounting was considered a dull process; however, with the advancement of technology, it has become an interesting and tech-savvy department as well. One of the most valuable gifts technology has given to accounting is cloud accounting.

cloud hosting provider

Cloud accounting solutions, such as QuickBooks hosting for accountants, have gained popularity in a very short period of time because they fulfill the needs and requirements of businesses without requiring a significant investment. However, you should be aware that despite its immense popularity and widespread use, many companies are still undecided between cloud-based QuickBooks and in-house servers.

If you also belong to a group of people who are confused about these two accounting solutions, then you have come to the right place. In this blog post, we will discuss the differences between these two so that you can decide which one is better.

MUST READ: Most Effective Cybersecurity Strategy For A Small Business [We Asked 45+ Experts]

Price

If you look at the price point of view, you realize that the hosted cloud accounting solution is much better than an in-house server. If you opt for the in-house server solution, the first thing you will need to do is install the server on your premises. Well, this means building a complete It infrastructure that will suck a significant portion of your budget.

READ ALSO: How to Protect Your SaaS Applications Against Ransomware

You will need many different types of hardware-based technological equipment to build a proper cloud server. Additionally, you will need to allocate funds for hiring, training, and managing IT professionals to ensure that your IT infrastructure is always available and well-maintained.

However, when you choose a hosted accounting solution, you will not need to install an IT infrastructure, as your accounting software will be hosted on the cloud server of the cloud hosting provider. Additionally, you will not need to hire IT professionals, as you will not have any on-premise IT infrastructure to manage.

Management

Well, if you are running a small or medium-sized business, then there are high chances that you will not have a technological background, and this is one of the main reasons why such companies don’t want to deal with IT infrastructure management. This type of management will increase the workload on the business owner, and they will not be able to handle their critical business operations. With an in-house server comes the challenge of managing the IT infrastructure independently. From updating the system to managing uptime, everything will be dependent on you.

However, when you use the hosted solution, you will not have to manage anything on your own. You should know that with the hosted solution, you will receive round-the-clock customer support from the cloud hosting provider, all at no additional cost. This enables small and medium-sized businesses to thrive in the cloud without the hassle of managing IT infrastructure.

Scalability

If you are running a small or medium-sized business, there is are high chances that your business will grow at a breakneck pace, as you are currently in the initial stage of your business lifecycle. Well, there is nothing wrong with growing in the industry, as this is what every business owner expects. However, you will also need to fine-tune your business solutions to match the pace of your growing needs. You should know that changing the need from your in-house server is a very complex process, and that’s why most of the SMEs don’t prefer it.

READ ALSO: 7 Top Cyber Security Plan for Small Businesses

However, when you use a cloud-hosted accounting solution, such as cloud-based QuickBooks hosting, you can scale up or down without any hassle. All the cloud hosting services are highly scalable, and just by making a simple request to your cloud hosting provider, you will be able to scale up your cloud hosting needs to match the pace of instant growth.

As you can see, cloud hosting services are much better than in-house servers in many ways. There is no denying that if you are running a small or medium-sized business, then using a cloud-hosted accounting solution is often the best option, as it is less costly, more flexible, and less rigid than relying on an in-house server.

READ ALSO: 6 Best Secure Web Hosting for Web Designers


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300-425 ENWLSD: 3 Tips for Designing Your Online Cisco Exam Space

So, you’ve scheduled your Cisco 300-425 ENWLSD certification exam, and you’re wondering how to prepare for your study and online exam space. You’re not alone.

Before the COVID-19 pandemic, online exams were already a big deal in and outside the tech space. But they’re even a bigger deal now in this post-pandemic world. Thus, you are not the only one who has wondered how to design your space to pass an online proctored test.

By the way, if you didn’t already know, Designing Cisco Enterprise Wireless Networks, or just 300-425 ENWLSD, is a rigorous exam, so to succeed at it, you’ll require lots of focus and expertise. You don’t want anything standing in the way of your test success, not even your exam space.

Tips For Arrangement Your Exam Space

So, in this article, you’ll find helpful tips for setting up your home study and exam space while optimizing for focus and supported environments for passing.

Tips For Arrangement Your Exam Space

  1. Get a good location

The location of your study space is as important as what you will write in the exam. Cisco recommends choosing a quiet and private location with a strong internet connection, preferably one where you can shut the door at will.

If you take the 300-425 ENWLSD CCNP Practice Test at home, please let everyone know you passed the serious test on a specific day and would appreciate it if you could be left undisturbed.

  1. Invest in good furniture.

Whether studying or taking an online exam, good furniture and lighting in your proposed test space are is priceless. In other words, you should select a table and chair that is comfortable but not so comfortable that you drift into sleep in the middle of the exam process.

Find a table and chair combination that allows you to sit upright and look straight into your computer screen without slouching or tilting your head up or down.

READ ALSO: How Are Wireless Security Cameras Powered

  1. Please keep it clean, organized, and focus-friendly.

You may think this is obvious and doesn’t need to be said. However, it is essential to note that many people overlook this crucial step. Keeping your online exam and study area clean and organized helps maintain your concentration. Moreover, it not only prevents distraction but also saves you from constantly having to fix something or relocate it mid-study or test.

Additionally, ensure that essential items are easily accessible from your current location. It would be best if you didn’t have to get up to grab anything. Things such as your pen, highlighter, and pencil should be kept within arm’s reach. If you don’t need them during the CCNP Enterprise Certification 300-425 exam, put them in your drawer.

300-425 ENWLSD Cisco Exam: Frequently Asked Questions

What are some key topics covered in the exam?

The 300-425 ENWLSD exam focuses on designing and implementing secure and scalable wireless networks. Here are some core areas to prioritize in your studies:

  • Wireless Network Design Principles: This includes understanding radio frequency (RF) fundamentals, site surveys, WLAN architecture components (such as access points and controllers), and factors that influence wireless network design.
  • Wireless LAN Technologies: Grasp the functionalities and capabilities of different wireless LAN (WLAN) technologies like 802.11 standards (802.11ac, 802.11ax), mobility features (fast roaming, handoff), and security protocols (WPA2, WPA3).
  • Cisco Wireless Solutions: In-depth knowledge of Cisco’s wireless solutions is essential. Be familiar with Cisco access points, controllers (lightweight access points, mobility controllers), and management tools like the Cisco WLAN Solution Director.
  • RF Site Surveys and Troubleshooting: The ability to conduct proper RF site surveys to determine optimal access point placement and troubleshoot common wireless network issues is crucial.

READ ALSO: How To Become A Certified Ethical Hacker

What resources can I use to prepare for the exam?

Cisco offers various resources to help you prepare for the 300-425 ENWLSD exam:

  • Official Cisco Learning Resources: Cisco provides a comprehensive learning path with courses, study guides, and practice tests on their website.
  • Cisco Press Books: Official Cisco Press books provide in-depth coverage of the exam objectives and can serve as valuable study companions.
  • Online Resources: Several websites and communities offer practice tests, study guides, and other resources created by experienced network professionals.

How much hands-on experience is necessary?

While the exam focuses heavily on theoretical knowledge, having some practical experience deploying and managing wireless networks can be beneficial. Consider setting up a lab environment or participating in online simulations to gain hands-on exposure to Cisco wireless solutions.

What are some tips for taking the exam?

  • Thorough Preparation: The key to success is comprehensive preparation. Ensure you understand the exam objectives and dedicate ample time to studying the core topics.
  • Practice Makes Perfect: Utilize practice tests and resources to become familiar with the exam format and assess your knowledge.
  • Time Management: The exam has a set time limit. Practice managing your time effectively during practice tests to ensure you can complete all sections within the allocated timeframe.
  • Read Questions Carefully: Don’t rush through the exam. Carefully read and understand each question before selecting your answer. Pay close attention to keywords and eliminate answer choices that are incorrect.
  • Review Your Answers: Once you’ve completed the exam, use any remaining time to review your answers. This can help you catch any careless mistakes.

READ ALSO: How To Prepare Your Business For Data Loss

Conclusion – 300-425 ENWLSD Cisco Exam Space

Cisco certification exams, such as the 300-425 ENWLSD, are a tough nut to crack. That’s why you should design your space to be distraction-free, comfortable, and bright.

By following these tips and dedicating yourself to studying, you can significantly increase your chances of passing the 300-425 ENWLSD Cisco exam and demonstrating your expertise in designing enterprise wireless networks.

Therefore, following these tips above will make you much closer to final test success.


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“Spectra” Attack: A Blast from the Past (2020) Breaks Wi-Fi and Bluetooth

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Remember the “Spectra” attack, that nasty bugbear threatening Wi-Fi and Bluetooth coexistence back in 2020? Although it may no longer be making headlines, it remains a pertinent reminder of the ever-evolving landscape of cyber threats.

This attack, developed by researchers in Germany and Italy, exploited vulnerabilities in “combo chips” commonly found in smartphones, laptops, and other devices.

These chips, which juggle multiple wireless technologies such as Wi-Fi and Bluetooth, rely on coexistence mechanisms to share the radio spectrum efficiently.

"Spectra" Attack: A Blast from the Past (2020) Breaks Wi-Fi and Bluetooth

Unfortunately, Spectra found cracks in those mechanisms, potentially leading to:

  • Denial-of-service: Imagine your Wi-Fi suddenly dropping or Bluetooth refusing to connect? Spectra could be the culprit, rendering essential wireless functions unusable.
  • Information leaks: Sensitive data transmitted via Bluetooth, like keystrokes or microphone audio, could be exposed if Wi-Fi is targeted with Spectra.
  • Code execution: In extreme cases, attackers might have even gained control of the chip, though thankfully, this scenario was less likely.

So, what happened to this scary-sounding attack? Patches and updates were rolled out by chip manufacturers and device vendors, addressing the vulnerabilities exploited by Spectra.

While it’s always a good idea to stay informed about the latest security threats, this particular attack is less of an immediate concern for most users today.

However, the lessons learned from Spectra remain valuable:

  • Stay updated: Regularly updating your device’s operating system and wireless firmware is essential to patch vulnerabilities and maintain protection.
  • Be cautious online: Avoid untrusted Wi-Fi networks and suspicious links or downloads, as they may be used to exploit newly discovered vulnerabilities.
  • Consider advanced security: For devices containing sensitive data, consider implementing additional security measures, such as endpoint protection software.

READ ALSO: Ultimate Digital Privacy Guide: Protect Your Data Today

Spectra Attack On Wi-Fi and Bluetooth: Frequently Asked Questions

Spectra Attack On Wi-Fi and Bluetooth: Frequently Asked Questions

While the Spectra attack initially emerged in 2020, its potential impact remains relevant even today. Here are the key questions answered:

What is the Spectra attack?

Spectra is a cyberattack that exploits vulnerabilities in “combo chips” commonly found in smartphones, laptops, and other devices.

These chips manage multiple wireless technologies, such as Wi-Fi and Bluetooth, and Spectra targets their coexistence mechanisms, potentially disrupting their functionality.

READ ALSO: How Are Wireless Security Cameras Powered

What are the potential consequences?

The attack could lead to:

  • Denial-of-service: Wi-Fi or Bluetooth could become unusable.
  • Information leaks: Sensitive data transmitted via Bluetooth might be exposed if Wi-Fi is targeted.
  • Code execution: In rare cases, attackers could potentially gain control of the chip.

Is it still a threat?

While the initial vulnerabilities were patched in 2020, new variants or similar attacks could emerge. Staying updated on security news and practising safe online habits remain crucial.

How can I protect myself?

  • Keep software updated: Regularly update your device’s operating system, firmware, and apps to address known vulnerabilities.
  • Be cautious online: Avoid untrusted Wi-Fi networks and suspicious links or downloads.
  • Consider advanced security: For sensitive data, use endpoint protection software or other security measures.

What if I’m concerned about my device?

Most devices manufactured after 2020 have likely received patches addressing the Spectra vulnerabilities. However, if you’re unsure about your specific device, consult the manufacturer’s website or contact their support team for guidance.

Remember, cybersecurity is an ongoing process. By staying informed and taking proactive measures, you can help mitigate the risks posed by evolving threats, such as Spectra.

READ ALSO: Everything You Need To Know About Wireless Access Points

Final Words

Remember, while Spectra might be fading into the background, new threats are always emerging.

By practising safe online habits and keeping your software up to date, you can help stay ahead of the curve and protect your devices.


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PDF Editors for Visual Storytelling: Crafting Engaging Presentations

In the realm of visual storytelling, compelling presentations can convey a narrative with great power. PDF editors are unique tools that help streamline the process, enabling creatives to craft engaging visual narratives with ease.

The Power of PDF

PDFs, or Portable Document Format files, are integral to our digital ecosystem. Universally compatible across various platforms, PDFs ensure consistency in formatting and presentation. While we often consider PDFs as static documents, they are, in fact, versatile tools for visual storytelling.

Embrace Visual Storytelling with PDF Editors

A PDF editor’s utility in visual storytelling can’t be overstated. The ability to edit PDFs empowers storytellers with the tools they need to bring each presentation slide to life. They can add images, illustrations, graphics, and even interactive elements such as buttons or hyperlinks that launch videos or web pages.

The presentation becomes a living, breathing storybook that captivates the audience, transporting them into the world the presenter has created. With a PDF editor, the visual storyteller takes control, shaping and refining each element of their narrative for maximum impact.

PDF Editors: A Storyteller’s Palette

PDF visual storytelling

Like a painter’s palette, a PDF editor provides many tools. The ability to seamlessly add text overlays to images, insert graphs or diagrams, resize elements, or modify colors allows for the creation of visually dynamic presentations. These tools enable the creation of a diverse range of narratives, from the strikingly simple to the profoundly complex.

Moreover, PDF editors offer a range of advanced functionalities. For instance, transparency can be adjusted to create depth, and elements can be layered to form a complex composition.

READ ALSO: How To Compress A PDF File To Make It Smaller?

Crafting Engaging Presentations: A Practical Approach

To create a compelling presentation, begin by outlining your story. Identify the key points you want to convey, and then decide how to visually represent each one.

Next, use the PDF editor to build your slides. Incorporate various visual elements to support your narrative—utilize images, graphs, and interactive buttons to engage your audience in the story. Consistency in design elements, such as fonts and color schemes, can strengthen your narrative.

And finally, review and refine your presentation. Take advantage of the editor’s flexibility to make changes. Check the flow of your story, the clarity of your points, and the impact of your visuals. Remember, an engaging presentation is an iterative process, where editing and refining are just as crucial as the initial creation.

Conclusion

PDF editors are powerful tools for visual storytelling. Their robust features allow users to craft engaging presentations that captivate audiences and convey narratives effectively. So embrace the potential of PDF editors and begin your visual storytelling journey today.


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The Pros And Cons Of Starting An eCommerce Business

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Have you thought of starting an eCommerce business but aren’t sure whether it’s worth it in 2025? This post will show you the Pros and cons of starting an eCommerce business in 2025.

As with starting any type of business, there are always positives and negatives. Still, virtual business models like eCommerce are growing in popularity due to the lower threshold of entry and the broader market accessibility.

Read on to discover the pros and cons of starting an eCommerce business and decide if it’s the right move for you.

Pros

pros and cons of starting an eCommerce business

There are many good reasons to start an eCommerce business.

Easy to get started

It’s relatively easy to start an eCommerce business. You don’t need nearly as much startup capital as a brick-and-mortar store.

If you buy stock on demand, you won’t even have to build up a large inventory.

With an eCommerce store, you can find your products, build a website, do some marketing, and start selling.

Easier Marketing

With eCommerce, you can often get your customers’ information easily (just remember to ensure that your forms are secure).

You can offer discounts when customers sign up for your email list and gather emails when they place orders.

From there, you can advertise through email, which is a highly effective method. You can even retarget customers to remind them of products they viewed or recommend products.

Easy to scale

It’s much easier to grow an eCommerce business than a brick-and-mortar business. When you’re ready to expand, you can hire new employees, add more products, and ship to more places.

With a brick-and-mortar, you’ll have to invest much more to build and supply a new location.

Cons

pros and cons of starting an eCommerce business

Before starting an eCommerce business, you should consider the following factors.

Competition

The eCommerce market is highly competitive. You’ll have to do a lot to stand out from the competition.

Unless you offer something unique, you’ll also be up against Amazon, which dominates the market. It may take time to grow your business until it’s profitable.

Shipping

Managing shipping can be a challenge, particularly when shipping internationally. You’ll be responsible for packing items, creating labels, and delivering everything to the post office.

Alternatively, you can hire someone to take care of it, but it may be costly.

READ ALSO: The Retail Revolution: 10 Steps to a Seamless Ecommerce Transition

Some people prefer brick-and-mortar

Although online shopping continues to grow in popularity, a significant segment of the population still prefers brick-and-mortar stores.

Some people enjoy the experience of buying things in person, while others prefer to purchase only certain types of items online.

To avoid these issues, you’ll have to offer something people can’t get anywhere else. Otherwise, you will likely continue to compete with physical stores for the foreseeable future.

The Pros And Cons Of Starting An eCommerce Business: Frequently Asked Questions

The Pros And Cons Of Starting An eCommerce Business: Frequently Asked Questions

Parting Thoughts

There are some risks associated with starting an eCommerce business, but if you have the motivation to put in the hard work and stick it out through the rough times, it’s still possible for you to be successful.

Focus on creating a unique, high-quality, and useful product. Offer a fantastic customer experience and then work hard at marketing.

Before you know it, you may be the next successful eCommerce entrepreneur.


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Valak Malware turns enterprise data stealer

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Once a simple malware loader, Valak has undergone a chilling transformation, evolving into a sophisticated data stealer that targets sensitive information from Microsoft Exchange servers.

The news, initially reported by Cybereason’s Nocturnus team and confirmed by multiple security researchers, highlights a concerning trend in the ever-evolving landscape of cyber threats.

Initially discovered in late 2019 as a loader for other malware, Valak has shed its skin and emerged as a full-fledged information stealer, capable of siphoning off critical data like credentials, domain certificates, and user information.

READ ALSO: Email Security Guide: Safeguarding Your Digital Communication

Stealthy and Adaptable

Valak employs a multi-pronged approach to remain undetected and achieve its goals. It utilizes techniques like fileless execution, hiding malicious code within legitimate Windows processes, and registry persistence, ensuring its continuous presence on infected systems.

Additionally, the malware utilizes modular plugins, enabling it to tailor its attacks to the specific environment and target data.

Valak Malware: Key Information

FeatureDescription
Initial DiscoveryLate 2019
Original FunctionMalware loader
Current FunctionData stealer targeting Microsoft Exchange servers
TechniquesFileless execution, registry persistence, modular plugins
TargetsPrimarily US and German entities
Stolen DataCredentials, domain certificates, user information
Infection VectorsPhishing emails, infected attachments, software vulnerabilities (under investigation)
Mitigation StrategiesPatch vulnerabilities, update security software, be cautious of emails, implement MFA, educate employees, monitor systems
ResourcesCybereason Nocturnus Team

Enterprise Concerns

Valak Malware: Key Information

While the exact infection vectors and distribution methods are still under investigation, early reports indicate that Valak 2.0 primarily targets US and German entities, raising concerns about potential widespread impact.

Cybersecurity experts advise organizations to patch vulnerabilities, update their security software, and remain vigilant against suspicious emails and attachments to mitigate risk.

READ ALSO: Mobile Payment Security Concerns – Four Big Things To Consider

The Evolving Threat Landscape

This incident underscores the dynamic nature of cyber threats. Malware like Valak demonstrates the ability to adapt and evolve, posing new challenges for businesses and security professionals.

Continuous vigilance, proactive security measures, and staying informed about emerging threats are crucial in protecting sensitive data and safeguarding against attacks.

Further Developments

As investigations into Valak 2.0 continue, we can expect more details to emerge regarding its technical capabilities, target selection criteria, and potential mitigation strategies. This news serves as a stark reminder of the importance of cybersecurity preparedness for organizations of all sizes.

READ ALSO: Cybersecurity Skills Gap: Addressing the Talent Shortage in InfoSec

Valak Malware: Frequently Asked Questions

Valak Malware: Frequently Asked Questions

What is Valak malware, and what does it do?

Valak was originally discovered in late 2019 as a malware loader that delivered other malicious payloads. However, it recently evolved into a full-fledged data stealer, targeting sensitive information from Microsoft Exchange servers. It can steal credentials, domain certificates, and user information, posing a significant threat to organizations.

READ ALSO: How to Build Cybersecurity Expertise as a Professional

How does Valak infect systems and steal data?

The specific infection vectors are still under investigation; however, Valak employs various techniques, including phishing emails, infected attachments, and software vulnerabilities, to gain initial access.

Once inside, it uses fileless execution, hiding within legitimate processes and registry persistence to maintain its presence. It also leverages modular plugins to adapt its attack based on the target environment.

READ ALSO: How To Clean An Infected Computer

Who is most at risk from Valak?

While anyone can potentially be targeted, Valak appears to primarily focus on US and German entities, particularly those using Microsoft Exchange servers. Organizations of all sizes should be aware of the risk and take necessary precautions.

Check Out: Difference Between A Virus, Malware, Adware, Trojans, And Ransomware

How can I protect my organization from Valak?

Several key steps can help mitigate the risk:

  • Patch vulnerabilities: Ensure all systems, especially Microsoft Exchange servers, are updated with the latest security patches.
  • Update security software: Keep your antivirus and other security software up-to-date with the latest threat definitions.
  • Be cautious of emails and attachments: Don’t open suspicious emails or click on unknown links or attachments.
  • Implement multi-factor authentication (MFA): This adds an extra layer of security to logins, making it harder for attackers to gain access even if they steal credentials.
  • Educate employees: Train employees on cybersecurity best practices, including phishing awareness and safe email handling.
  • Monitor your systems: Regularly monitor your systems for suspicious activity and promptly investigate any potential threats.

READ ALSO: Cybersecurity: Addressing A Current Issue By Planning For The Future

What should I do if I suspect a Valak infection?

If you suspect a Valak infection, immediately isolate the affected system and disconnect it from the network. Contact a cybersecurity professional for assistance in investigating the incident, containing the threat, and recovering any stolen data.

A Final Word

Staying informed about evolving threats and implementing proactive security measures are crucial for protecting your organization from cyberattacks, such as Valak.


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