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Improving Customer Relationships: 5 Strategies For Success

Angela Daniel
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Improving Customer Relationships: 5 Strategies For Success

Here, I will talk about improving customer relationships and also show you 5 strategies for success…

Long-term relationships with clients are crucial to creating a successful business. Acquiring a customer is the first step, but retaining a customer is the next challenge. Establishing and maintaining long-term connections is a very different beast from making a sale.

After all, it is possible to persuade a consumer to make a purchase, but then have the customer request a refund after a few weeks have passed. That’s why it is vital to work on your customer relationships consistently.

5 Strategies For Success

1. Store data safely

Store data safely

There is no better way to develop a strong relationship with your customers than to reassure them that their data is safe. A person willing to do business with you needs to know how their data is handled.

That’s why you should consider investing in a private cloud storage solution. Private clouds may be hosted on-premises or in a third-party data center, which is also a privately hosted environment. This gives you greater control over your data and infrastructure, allowing you to make changes quickly if necessary.

Your IT department may monitor application deployment and use advanced analytics to anticipate and mitigate bottlenecks and downtime.

Private clouds offer an increased level of security compared to the public cloud, which is an additional benefit. On these servers, to which no other business has access, all data is stored and maintained.

This significantly enhances data privacy. If the servers are located on-site, they are handled by the company’s IT department. Therefore, your company shouldn’t worry about the infrastructure’s physical security.

READ ALSO: 4 Ways To Improve The IT Infrastructure In Your Company

2. Use help center software

Support center software is a platform that enables the operation of a knowledge base or a help center. It allows you to easily produce and publish articles that address frequently asked questions about your company’s products and services.

The presence of a help center software solution reduces the likelihood that customers will contact customer service representatives. However, if customers do contact support, it will be easier for your support team to review the knowledge base articles and rapidly respond to client inquiries.

They could also provide links to relevant articles, tutorials, frequently asked questions and photos. This not only saves your customers’ time and effort but also saves you money on customer support hours. It maintains client satisfaction with prompt service. All of this, in turn, boosts the overall relationship with a business.

3. Be their consultant

customer loyalty

Taking a consultative approach is among the first critical steps in successfully creating customer loyalty. Pay close attention to the demands of the customer and try to come up with solutions that directly meet those needs.

Do this even if the solution you come up with will not make you the most money or even any money at all.

When a consumer has the impression that their requirements have been given top attention, it fosters trust, and even if they don’t make a purchase right away, they will remember your company the next time they have a requirement. This is absolutely necessary in order to cultivate a long-term relationship with the customer.

4. Present yourself as an authoritative figure

Building trust with customers is essential to successful sales and client management in general. If you want a customer to buy from you, they need to have faith in you. So you need to be knowledgeable about the subject matter.

Research both the product and the requirements of the customer so that you may always project an air of knowledge. Show your level of expertise while maintaining some measure of modesty. Instead of using it to dominate your client, reassure them that you have the solutions to their issues.

Moreover, you should research both the inside and the outside of your product to do this. You should be completely familiar with every aspect of your product. In addition to that, research the market movements, the actions of your competitors, and everything else that is relevant to your industry.

The more educated you are, the better off you will be. That will boost your customer’s trust in your expertise, which will, in turn, help improve your relationships.

5. Take full advantage of social media

social media

The use of social media is currently one of the simplest and least expensive ways to communicate with a large number of customers and keep existing ones satisfied. Since relationship marketing and social media marketing are frequently and intricately intertwined, you can’t afford to ignore this sector of the industry.

It enables organizations to establish an emotional connection with their user base, to respond swiftly when something significant takes place, and to capitalize on trends that further extend their audience reach.

One of the obvious recommendations would be to hire a social media expert in addition to your regular marketing team. Social media marketing isn’t as simple as you may assume, and it requires a significant investment of both time and effort to do the necessary research.

Final Words

You should do your best to maintain good customer relationships. However, occasionally, customer-business interactions are unsuccessful. 

From a business perspective, it makes little sense to expend a great deal of time and effort on unprofitable customers who spend the majority of your time when you should be focusing on profitable ones.

Sometimes, it’s better to allow these customers to leave, using the time to cultivate relationships with existing clients and acquire new ones.

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Exclusive Interview With Kimberly Patlis Walsh, President of CRS

Mikkelsen Holm
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Exclusive Interview With Kimberly Patlis Walsh, President of CRS

In this interview, we spoke with Kimberly Patlis Walsh, President of Corporate Risk Solutions (CRS) who has over 20 years of insurance underwriting, program structuring, and multinational client risk advisory representation.

Unfortunately, several cyber attacks have been occurring, and recently, Costa Rica declared a state of emergency after ransomware hackers crippled computer networks across multiple government agencies, including the Finance Ministry.

The Russian invasion has also caused enormous damage to Ukraine’s internet infrastructure, promulgating the need for coordinated and bold responses. Geopolitics aside, the reality is any business that interacts with and/or depends on the internet for its existence can be a target, regardless of size.

Therefore, it is imperative to have proper business and cyber insurance plans implemented for any type of business.

So, we spoke with Kimberly Patlis Walsh on cyber risks and attacks, business insurance, and how to protect and help prevent your business from cyber-attacks.

Here Are Kimberly Patlis Walsh’s Responses To Our Questions:

1. What is covered under cybersecurity insurance? What losses are exempted?

Kimberly Patlis Walsh: 

A cyber insurance policy protects an enterprise from liability/loss arising out of (a) first-party breaches (at the company itself and employee data (e.g., social security numbers, credit card numbers, bank account numbers, driver’s licenses, health information or material non-public information), and (b) third party breaches (customer, vendor or other parties’ sensitive business data, health and/or data or their employees).

Typically, all types of breaches (including amounts associated with actual ransom demands and/or malware, business interruption costs, and unencryption costs) are included in the coverage. Costs to retain breach response teams (i.e., legal, forensic accountants, cyber breach coaches etc.) are also included.

Programs are structured around helping a company respond, recover and restore the business to protect against the costs associated with an attack.

READ ALSO: How To Secure Your Computer Against Cyber Threats Like 007

2. Some businesses say cybersecurity insurance is expensive. Do you agree or is the pricing fair?

Kimberly Patlis Walsh: 

The cyber insurance marketplace has indeed spiked precipitously and dramatically due to the frequency and severity of breaches and the losses sustained by virtually every major global cyber insurance carrier. Pricing and retention/deductible levels are primarily driven by the level of security and the process/security protocols in force at any given company, as well as an insured’s claims history.

Specific vulnerabilities need to be addressed before carriers will be interested in quoting (most notably multifactor authentication, remote desktop & website protocols, business continuity planning and regular security testing).  Pricing could be in the range of $15K – $30K per million (or more), depending on the level of security protocols and penetration testing conducted.

3.  Is cyber insurance worth it for small businesses?

Kimberly Patlis Walsh: 

Regardless of size, any business that interacts with or utilizes the internet – and that’s everyone – has become a target for cyber thieves. In fact, recent reports have shown that small businesses are three times more likely to be targeted by cybercriminals compared to larger companies.

Potential targets are no longer limited to those that have personally identifiable information, personal health information or customer credit card data; instead, these attacks have either shut down or interrupted vital infrastructure, health systems, and financial companies. Manufacturing has been hit hard, including construction, supply chains, distribution, and sales.

With an overall increase in cyber attacks following the pandemic coupled with fewer resources, small to mid-sized businesses are left more vulnerable (especially if they are not as attentive to their security measures) for cybercriminals to take advantage.  To the extent a company is ‘choosing’ between getting their security house in order or purchasing insurance, we recommend first addressing open security challenges!

READ ALSO: How To Remotely Access Corporate Data Securely Without A VPN

4. Aside from cybersecurity insurance, what other type of insurance can businesses use to protect themselves from cyber attacks?

Kimberly Patlis Walsh: 

The best way to combat a cyber attack or breach is to spend the needed money to address security vulnerabilities. Outside of dedicated cyber insurance, another line of coverage that may respond to a claim is crime insurance, which may have coverage for ‘social engineering or impersonation’ by third parties claiming to be an in-house officer of the company demanding wires or changing of passwords or smartphone or computer changes allowing for wrongful wires/transfer of money and/or access to non-public or sensitive data.

5. What are some of the challenges of cyber security? How can cyber security be made easier?

Kimberly Patlis Walsh: 

Cyber security on its own is not particularly challenging, rather it requires a material amount of attention to detail. Unfortunately, there is no way around the need for cyber security protocols, business continuity protocols, and enterprise protections.

To the extent a company does not spend the time upfront on security measures, it is not a question of ‘if’ they will get breached but rather just ‘when and how material’. Cybersecurity experts and insurance carriers have identified key vulnerabilities that cybercriminals seek to manipulate to enter computer systems:

  • Multi-factor authentication tools to safely access internal computer systems
  • Robust Desktop Security Protocols, including virtual private networks, data encryptions, protective passwords, firewalls, and restricted access to admin rights
  • Active management of systems and configurations
  • A continuous hunt for possible network intrusions and third-party threat exposure
  • Keep update-to-date on upgrades in software at all times
  • Develop and exercise a system recovery plan, including regular testing of backups for data integrity and restorability and preparing and annually testing of incident response/ business continuity plan

An independent risk advisor can serve as a sounding board and help navigate through the various and sudden risks that global enterprises face to ensure maximum recovery of data, systems and monies.

6. What are the biggest cyber threats currently and what emerging risks should businesses know about?

Kimberly Patlis Walsh: 

Ransomware and malware attacks are on the rise and have been further compounded by the Russian invasion of Ukraine. Corporations of all sizes are encouraged to take all the necessary steps to protect their enterprises, avoid business interruptions and backstop their own security with robust insurance and access to active breach response teams.

7. Can you tell us more about Corporate Risk Solutions (“CRS”)? And how do you help small businesses?

Kimberly Patlis Walsh: 

Corporate Risk Solutions, LLC (CRS) is a premier independent risk management and insurance advisor primarily focused on alternative capital firms and their respective portfolio company investments. CRS also helps companies of all sizes and industries (both privately held and publicly traded) across the risk continuum, serving as an ‘outsourced risk manager’.

We work with all of our clients to develop comprehensive operational risk management plans to best navigate all business challenges, claims, litigation, and other commercial exposures.

We serve as an extension of our clients’ management team, help them determine the right level and adequacy of their risk assumption and transfer strategies, and provide guidance relative to the best protections, risk partners, and opportunities for cost mitigation and minimizing losses.  While we do have ‘small business’ oriented advisory services, our approach is the same irrespective of client size.

Note: This was initially published in October 2022, but has been updated for freshness and accuracy.

INTERESTING INTERVIEWS

5 Security Risks On Snapchat And How To Address Them

Gina Lynch
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5 Security Risks On Snapchat And How To Address Them

Here, I will reveal 5 security risks on Snapchat and how to address them…

In the past decade, social media has become increasingly popular. People utilize these social networking sites to reconnect with families and loved ones from afar. It also helped them to find new friends from different countries, which boosted their fondness for using these platforms. 

One social platform that has gained popularity in recent years is Snapchat. With 332 million daily active users, Snapchat is such a popular social media platform, it’s essential to know its potential security risks, especially if you have an account on this platform or are planning to create one. 

So to help you with this, this article will discuss the top five security risks on Snapchat and how you can address them. Read on for the insight.

5 Security Risks On Snapchat And How To Address Them

1. Account Hijacking

Imagine trying to log into your Snapchat account only to be told that your password is incorrect. You reset it, and the same message appears. You try again, and you’re locked out of your account. It has happened to many users, and it’s called ‘account hijacking.’  

There are a few ways that someone can hijack your Snapchat account. The first is by guessing your password. If you have a weak password, it won’t take long for someone to figure it out.

The second way is through phishing. Phishing involves someone sending you an email or text message that looks like it’s from Snapchat (or another company) asking you to click on a link or download an attachment. Once you do, they will have access to your account. 

The third way is if you use the same password for multiple accounts. If one of those accounts is hacked, the hacker will try that password on your other social media accounts. That’s why having a unique password for each of your online accounts is crucial. 

If you think your Snapchat account has been hijacked, you should immediately change your password and enable two-factor authentication. It’s also best to monitor Snapchat using apps like Cocospy, as it will inform you about any suspicious activity.

2. Storage Of Unencrypted User Data

Storage Of Unencrypted User Data

Another security risk on Snapchat is that user data is stored unencrypted on servers. It means that if unauthorized parties gain access to the servers by chance, they would be able to view user data in plain text.

To address this issue as a user, you can choose not to use Snapchat or any other app that stores your data unencrypted. However, this may not be a solution if you’re fond of the app.  

One way to protect your information is to use a reliable Virtual Private Network (VPN). A VPN helps encrypt your internet traffic and re-routes it through a server in a different location. It makes it difficult for hackers to intercept your data as it is being transmitted. 

Enabling two-factor authentication on your account is a security measure you can implement. It will need you to enter a code that is sent to your phone whenever you try to log in. It makes it difficult for hackers to access your account even if they have your password.

3. Not Verifying Users

As previously said, Snapchat now has over 300 million active users. With such a large user base, Snapchat must take measures to verify the identity of its users. Unfortunately, Snapchat doesn’t do this.

Anybody can create an account and start sending snaps without verifying their identity. It poses a security risk because people can easily create fake accounts and use them to send malicious content or impersonate someone else. 

Here are some hacks you can implement to address this issue as a user: 

  • You should only add people you know and trust on Snapchat to reduce the chances of receiving malicious content from someone you don’t know.  
  • If you receive a snap from someone you don’t know, be cautious before opening it. If the snap looks suspicious or is from an unknown number, it’s best not to open it.  
  • If you receive a suspicious snap, report it to Snapchat so they can take action against the account.  

When interacting with strangers or new people on the app, you must be careful not to disclose any information about yourself. This way, you can protect your identity and not become a victim of cybercriminals.

4. Location Exposure

Location Exposure

In this era of constant location sharing, it’s no surprise that Snapchat has followed suit. By default, your location is shared with your friends when you snap a photo or video. It can be a security threat if you’re not careful.  

From stalkers to thieves, there are countless reasons why you wouldn’t want everyone to know where you are at all times.   

To keep your location private on Snapchat: 

  • Open the app and swipe down from the top of the screen  
  • Tap ‘Settings’ and then ‘Location’
  • Toggle ‘Ghost Mode’ on  

With this, your location will only be shared with friends if you choose to do so. So, consider trying this one to keep you safe online.

5. Snapchat Doesn’t Offer A Logout Feature

How many times have you misplaced your phone, only to realize that anyone who found it could access your Snapchat account? Since there’s no logout feature, all someone needs to do is open the app, and they’re in. 

One way to protect your data online is to enable login verification. With this turned on, you’ll need to enter a code every time you want to log in. That way, even if someone has your phone, they won’t be able to access your account without having the code. 

READ ALSO: How To Check Your IP Address [Quick Methods]

Conclusion

These are just some of the common security risks of using Snapchat. However, by being aware of them and taking the necessary precautions, you can minimize your chances of becoming a victim.

Ensure to protect your identity by following the tips provided in this article.

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Exclusive Interview With David Monnier, Chief Evangelist Of Team Cymru

Chandra Palan
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Exclusive Interview With David Monnier, Chief Evangelist Of Team Cymru

In this interview, we spoke with David Monnier, Chief Evangelist at Team Cymru, a risk management solution launched in 2005 with a network that extends to 143 CSIRT teams in 86 countries and over 1,000 network operators and ISP community that helps keep the internet safe.

Team Cymru has released the findings from their State of Attack Surface Management report and they wanted to share the findings with SecureBlitz.

Focusing on legacy ASM platforms, the report found:

  • 21.1% felt they overpaid for their current ASM solution. Of the 48.5% that plan to stop working with their ASM vendor in the next 12 months, 21% cite the cost of operation and maintenance as the reason.
  • 21.5% indicate the training needed for analysts to use the platform is their primary challenge with their current ASM platform.
  • Of those involved in deploying their current ASM solution, 23.2% said it took 6 to 9 months to get them up and running. For 18.5%, it took over a year.

So, we spoke with David Monnier, the Chief Evangelist at Team Cymru.

Here Are David Monnier’s Responses To Our Questions:

1. Why is it important that businesses invest in ASM solutions as part of their cyber security strategy? 

David Monnier: 

In order to understand why investing in an ASM is important, we simply need to look at the state of the world today. 60% of knowledge workers are now working remotely, which has increased the attack surface. It’s predicted that by 2025, 45% of organizations will have experienced an attack on their software supply chain.

Additionally, 60% of organizations will use cybersecurity risk to assess target acquisitions and mergers. What these all have in common is they demonstrate the challenge of identifying and managing a dynamic external attack surface. Yet many organizations don’t have the right tools in place to keep themselves informed of these fluid changes..

Businesses wanting to ensure they’re keeping their assets protected should turn to ASM solutions today, and with a sense of urgency as well — because external risks can bring significant financial impact beyond the initial cost of a breach.

2. Many businesses find ASM solutions to be expensive. Is this justified or not?

David Monnier:

In our survey, nearly 50% stated they were sunsetting ASM. When asked why, direct cost was the reason for over 38% of respondants. If we look objectively as to why, it really does come down to first generation ASM failing to realize value as priced through lack of features, functions, and integration. ASM 1.0 told you about a problem, whereas ASM 2.0 can help you quantify and manage risks more effectively — it’s a very different experience.

Additionally, when you consider that the average cost of a data breach is $3.86 million, an ASM is certainly a worthwhile investment. However, we should really be looking at the value an ASM brings to an organization.

Having the ability to inventory and classify assets, perform risk and reputation scoring, shed light on shadow IT, and to manage your attack surface in various other ways proactively demonstrates that the value and benefits far outweigh the costs.

3. What are the chief difficulties with implementing and using ASM solutions? What can businesses or providers do to reduce them?

David Monnier: 

From our experience, the initial onboarding of a new ASM solution may seem non-trivial, but as the provider, we work to lay some foundation down before the customer takes over. We focus our efforts on accuracy and providing a more complete picture of external assets than previous first-generation ASM tools.

The next large step is vulnerabilities management. The implementation may seem straightforward, but the logistics and legal complexities of scanning third parties is rather complicated.

Any CISO planning to invest in ASM 2.0 needs to have some clear guidelines for third party entities to enable a smooth experience for everyone. No one wants that call asking why their web servers appear to be getting scanned by hackers or that your latest vulnerability scan just took out some of their customer-facing infrastructure because the endpoints couldn’t handle it.

Providers can build a very accurate and detailed asset inventory, but the teams operating ASM need to have a well-defined workflow for assets they don’t own, regardless of the risks they present.

4. More focus is on the external vulnerabilities. Are there any noteworthy internal vulnerabilities affecting ASM? 

David Monnier: 

Attackers typically gain access to external devices and then move through an enterprise.  Any internal vulnerability is the next step from an attack that originated externally.

Identifying and addressing the external-facing issue can significantly reduce the opportunity for an internal-facing vulnerability to be leveraged in an attack. While internal issues will always be an issue, ASM 2.0 can greatly reduce their risk.  

5. Aside from investing in ASM solutions, what else can businesses do to reduce attack surfaces? 

David Monnier: 

Overall, investing in ASM 2.0 can drive many outcomes that help further reduce the attackable surface. In our survey, the largest segment of respondents said that identifying rogue or unclassified assets is the most valuable capability an ASM has provided their organization.

Reducing the attack surface comes from proactively monitoring for vulnerabilities, and then acting on those discoveries to close off risks and reduce the overall scale of the attack surface. For example, seek out legacy infrastructure that is still internet-facing but no longer needed.

It can get spun down to save more dollars and reduce risk. Also, with increased threats in the supply chain, managing third-party risk should continue to be a strategic priority for organizations. Monitoring for unauthorized or unapproved relationships between owned assets and a supplier is critical. 

In addition to investing in ASM, organizations can benefit from concepts like Airgaps and DataDiodes, which are no longer exclusive to Operational Technology. As they become more commoditized they start to appeal to IT as a method of physically isolating or controlling the attackable surface at a gateway level.

6. Businesses complain about ASM solutions not having the features they need. What ASM solutions would you recommend, and why? 

David Monnier: 

ASM 2.0 can bring the following benefits and features to organizations looking to manage their attack surface:

  1. Continuous and autonomous asset discovery. Legacy ASM struggled to give a complete asset inventory. Team Cymru has a distinct method of asset discovery based on analysis of 200 billion internet connections daily.
  2. Continuous and autonomous vulnerabilities management. As an extension of asset discovery, new and existing assets must be scanned regularly and not just on-demand.
  3. Awareness of Shadow IT applications and the infrastructures the organization depends on. ASM 2.0 provides much more context on potential unapproved cloudapps, and can highlight where possible risks are without too much dependance on specific providers.
  4. Integrated threat intelligence. By combining assets and vulnerabilities management with threat intelligence, ASM 2.0 reveals even more context to help teams prioritize threats and risks more effectively.
  5. Integrations with other tools. This is where first generation ASM really let customers down, as the largest segment of respondents in our survey said that a lack of integration with their automation platforms is the biggest reason why they felt their ASM had failed them.

7.  Tell us more about Team Cymru and what you offer?

David Monnier:

Team Cymru’s mission is to save and improve human lives. To achieve this we work with security teams around the world, enabling them to track and disrupt the most advanced bad actors and malevolent infrastructures.

We deliver comprehensive visibility into global cyber threats and are the key source of threat intelligence for many cyber security and threat intelligence vendors today. Enterprise security teams around the world rely on our Pure Signal™ platform to close their detection gaps, accelerate their incident response, and detect threats and vulnerabilities not only across their entire enterprise, but across third-party ecosystems as well.

Finally, our Community Services division provides no-cost threat detection, alerting, DDoS mitigation, and threat intelligence to more than 140 CSIRT teams across 86+ countries.

Thank you Team Cymru.

Note: This was initially published in October 2022, but has been updated for freshness and accuracy.

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Why Is A CompTIA Certificate Important?

John Raymond | ✔️Fact-checked by: Angela Daniel
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Why Is A CompTIA Certificate Important?

A lot of workers in the IT industry have CompTIA certificates. As a result, many IT professionals consider the certificate entry-level and too basic. Some say the certificate won’t help them as they don’t see the value in a certification that doesn’t set them apart from other IT experts.

However, many others still count on the value of the certificate to help them get jobs and promotions. To be straightforward, a CompTIA certificate is important for any IT professional who wants to build a long-term career.

There are many reasons for this, which are explained below:

Global Usability

With a CompTIA certificate, your options are endless. The certification is independent of specific software or hardware programs. As a result, you can use it to prepare for a job in any sector of the IT industry.

In the long run, a CompTIA certificate opens doors to in-demand fields like computer networking and cybersecurity. Not to mention the CompTIA A+ certification is recognized around the world because it has ISO/ANSI accreditation.

Currently, the world is leaning more towards remote working. Many workers are not mandated to work from offices or other locations. Instead, they can work from home or other locations they find convenient.

READ ALSO: Difference Between Bitcoin And Bitcoin Cash – Which Is Safer?

With a certificate like CompTIA that companies worldwide recognize, your employment chances will transcend your locality.

Why Is a CompTIA Certificate Important?

Proof Of Experience

Having a CompTIA certification shows that you are up-to-date on the basics of computer systems and applications. You can apply the skills you acquire to fixing any electronic device, from PCs to mobile phones.

Most CompTIA training programs include security plus training. As a result, you can also become a cybersecurity expert who is well-informed on security technologies and policies.

Furthermore, the CompTIA A+ certification was developed and is regularly updated by IT professionals from various fields. If you have a CompTIA certification, you can boast of your IT skills being up to par with what real employers expect from their IT workers today.

Why Is a CompTIA Certificate Important?

Better Salary And Credit

Tech jobs are some of the best-paying jobs we have right now, and there are many of them. Every day, new positions become available. You need to meet different criteria to qualify for a job in IT, but having a CompTIA certificate increases your chances.

Many major tech companies – including Microsoft, Novell, HP, and Cisco  – accept CompTIA certifications, such as the A+ and Network+, as equivalent to their own. In addition, some colleges and institutions award college credit to students who have obtained CompTIA certifications.

CompTIA certifications are often listed as criteria for entry-level jobs, and many firms and organizations have declared them necessary for certain professions. In addition, data shows that certified experts earn a higher salary than their non-certified IT professional counterparts.

READ ALSO: Benefits of CompTIA Certifications for IT Careers

Professional Community

People who think CompTIA certificates are not valuable because many people have them are mistaken. On the contrary, having a CompTIA certificate makes you a member of a massive global community of IT professionals.

CompTIA confirms that more than 2.5 million tech professionals from more than 100 countries have a certification.

Undoubtedly, you’ll feel odd if you’re the only person in your workplace who doesn’t have a CompTIA certificate. Also, you will miss out on being a part of this global professional community.

Better Work Confidence

Anyone would agree that getting a CompTIA certificate isn’t an easy feat. You need to study and prepare hard to succeed in the examinations.

Therefore, one of the most significant advantages of CompTIA certifications – especially for newcomers in the IT industry – is the boost in confidence. The certificate is not only a mark of professional distinction but also a symbol of personal success and accomplishment in your field.

Why Is a CompTIA Certificate Important?

READ ALSO: 20 Online Security Tips For Remote Workers

Why Is A CompTIA Certificate Important?: 5 FAQs

CompTIA certifications are valued credentials in the IT industry. Here are some answers to frequently asked questions about their importance:

Why get a CompTIA certificate?

There are several reasons why a CompTIA certificate can be important for your IT career:

  • Validation of Skills: Earning a CompTIA certification demonstrates you have the foundational knowledge and skills necessary for various IT roles.
  • Career Advancement: Many IT employers look for CompTIA certifications when hiring for entry-level and some mid-level positions. A certification can give you a competitive edge in the job market.
  • Increased Earning Potential: Studies have shown that IT professionals with CompTIA certifications tend to earn higher salaries compared to those without.
  • Industry Recognition: CompTIA certifications are well-respected within the IT industry, showcasing your commitment to professional development.
  • Stepping Stone: Earning a CompTIA certification can be a stepping stone towards more specialized IT certifications.

Which CompTIA certification is right for me?

CompTIA offers a range of certifications catering to different career paths. Popular options include:

  • A+: The foundation for many IT careers, focusing on core hardware and software troubleshooting skills.
  • Network+: Covers essential networking concepts like network design, configuration, and troubleshooting.
  • Security+: Provides a solid understanding of cybersecurity fundamentals and best practices.

READ ALSO: How To Prepare Your Business For Data Loss

How can I prepare for a CompTIA exam?

There are various resources available to help you prepare for a CompTIA exam:

  • CompTIA Official Study Guides: These guides are developed by CompTIA and offer comprehensive exam coverage.
  • Online Courses and Training: Many online platforms offer video lectures, practice tests, and other resources.
  • Bootcamps: Intensive training programs designed to get you exam-ready in a short period.

How much does a CompTIA certification cost?

The cost of a CompTIA certification exam varies depending on the specific exam. Generally, they range from $200 to $400 USD per exam.

Do CompTIA certifications expire?

Yes, most CompTIA certifications have a three-year validity period. To maintain your certification, you need to retest or pursue continuing education options offered by CompTIA.

Earning a CompTIA certification is an investment in your IT career. By demonstrating your foundational knowledge and commitment to professional development, you can increase your job prospects and earning potential.

Bottom Line

You can’t go wrong with a CompTIA certificate if you’re looking to break into the IT industry. This certification will get your foot in the door and put you on the right track.

Having a CompTIA certificate makes you part of a supportive professional network where members may share knowledge and expertise and receive and offer assistance to others.

Finally, you have to renew your CompTIA certificate from time to time. Hence, it’s a continuous track. Staying on this track shows dedication to your profession and an interest in staying current with changes in the IT field.

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4 Cybersecurity Best Practices To Prevent Cyber Attacks

Daniel Segun
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4 Cybersecurity Best Practices To Prevent Cyber Attacks

Here, I will show you 4 cybersecurity best practices to prevent cyber attacks…

The past few years have seen the world increase its dependence on digitization. The use of digital tools has, likewise, increased exponentially. In turn, the spike in online activities has resulted in the creation of data so large that it’s estimated to reach almost five zettabytes by 2022. 

Considering that a zettabyte equals about a billion terabytes, five zettabytes mean you’d need about a billion one-terabyte hard drives to store such an amount of data.

This size illustrates how much digital information has grown over the past few years. And, with this increase also comes the increase in cyberattacks. 

Rise Of Cyberattacks

In 2021, the global cost of cyberattacks was more than USD$6 trillion, a marked increase from 2020, which was USD$1 trillion.

It’s also projected that the total cost of cyberattacks will reach USD$10 trillion in 2025. These are alarming figures, but such numbers are compelling arguments for shoring up your company’s cybersecurity. 

CHECK OUT: 2024 Cybersecurity: The Rise of CyberAttacks

The instances of attacks are getting numerous due to the increased digital presence of businesses, making targets plentiful. Automation has also increased, and since codes create this system, it can also create opportunities for hackers to access it if not properly secured.

Moreover, cybercriminals are also getting sophisticated. The more businesses use digital processes, the more opportunities there are for cybercriminals. You can check out our web security guide to learn more.

READ ALSO: How to Troubleshoot Antivirus Problems: A Comprehensive Guide

An Overview Of Cyberattacks

An Overview Of Cyberattacks

Cyberattack refers to a malicious attempt done by cybercriminals or hackers to steal or attempt to steal data, or disrupt or cause damage to networks and computers.

Deliberate, malicious attacks like these can cause data breaches and cripple computers. Hackers can also use compromised computers as a springboard to launch attacks on other systems.

Here are a few of the most common cyberattacks:

  • Malware
  • Rootkits
  • Password attacks
  • Phishing
  • SQL injections
  • Denial-of-service (DOS) attacks
  • Distributed denial-of-service (DDOS) attacks
  • Zero-day exploit
  • Cross-site scripting
  • Insider threats

There have been security advancements to counter these rising threats. Currently, a kind of cybersecurity ‘arms race’ between hackers and security experts is going on. Moreover, hackers aren’t the only ones getting sophisticated.

Recent technological advancements, such as the addition of artificial intelligence (AI) and its subsets, like machine learning (ML), to cybersecurity, make it more difficult for cyberattacks to succeed.

READ ALSO: How to Use a VPN to Bypass Geo-Blocks: Unlocking Access to Restricted Content

Cybersecurity Best Practices To Prevent Cyber Attacks

However, digital safety doesn’t stop at downloading and installing security solutions on your system. There are cybersecurity best practices that you need to implement in addition to cybersecurity solutions.

Below are some of the best practices that help you protect your technological infrastructure.

1. Raise Your Team’s Web Security Awareness

A 2022 report by the Ponemon Institute states that insider threats grew by 44% from the previous two years. Making all personnel in your company aware and educated about cybersecurity threats is, therefore, an excellent first step.

It won’t matter if you have state-of-the-art security solutions. If the company staff doesn’t take security threats as seriously as they should, no security system in the world can make you safe.

READ ALSO: Best VPN For 2024: Tested By Privacy Experts

Employees should follow your security team’s recommendations and help them appreciate the importance of following security policies and the dangers that cyberattacks pose. Instruct them about possible sources of threats and how to react to malicious activities.

Also, ensure that the entire company personnel knows about properly handling sensitive data. The IT department can also introduce training sessions and seminars about handling phishing attempts and using robust passwords. The seminars should also include how social engineering and scamware work.

Furthermore, establish security protocols for each computer, i.e., only approved apps should be installed, endpoint protection against malware, etc.

READ ALSO: Best Dark Web Monitoring Services In 2024 [Tested, Reviewed & Ranked]

2. Implement Regular System Updates

There’s a reason why regular system updates are standard operating procedures for businesses. For one thing, most software updates are security patches that address vulnerabilities discovered in the previous versions.

Updates also improve features, introduce new ones, and strengthen process stability. They keep your software up-to-date, fix bugs and other issues, improving system performance.

Security patches also help in ensuring that only authorized personnel have access to your data. Moreover, patches and updates help organizations follow the compliance standards of regulatory bodies, like the Health Insurance Portability and Accountability (HIPAA) and General Data Protection Regulation (GPDR).  

Various software and operating systems can be updated centrally or manually using patch management software. Manual patch management works great with fewer computers, but this system might not be efficient when working with multiple devices.

Software patches are released continuously and can number up to hundreds, so an automated process is better to help you keep track of the devices and the updates.

Patch management software makes updating and patching your devices more straightforward to monitor. You can install the updates automatically, so there’ll be no need for the device user or IT staff member to search for new updates manually.

READ ALSO: Best Lightweight Antivirus For Old Computers [EXPERT LIST]

3. Conduct Regular Penetration Testing

Conduct Regular Penetration Testing

Cybercriminals are quick to pounce on vulnerabilities and exploit them. By doing penetration tests, you can discover weaknesses and vulnerabilities in your system and remedy them before anyone can exploit them. ‘Pen tests’ can evaluate your organization’s security, a sort of ‘fire drill’ to test your level of preparedness. 

A penetration test, or pen test for short, is a simulated cyberattack on your system to discover weak points in your infrastructure.

Such tests are typically performed by qualified security professionals, also known as ‘ethical hackers’ or ‘white hat hackers.’ However, there are pen test tools that can be automated and, thus, easier to run. A security team can run these tools for vulnerability scans, phishing simulations, and others.   

4. Back Up Your Data

To prevent any catastrophic losses and costly downtimes, create backups for all your data. Protection is great, but disasters could still happen. Your financial files, databases, account files, human resources files, and other vital records and documents should have backups. 

They should be stored digitally in the cloud and on different premises. Remember, disasters like floods or fires can happen, and you don’t want to be caught unprepared for such eventualities and end up losing all of your data.

Use any backup method you think is feasible. Ensure that making backups is scheduled regularly as one of the tasks of the IT staff. An up-to-date backup is one of the best defenses an organization can have in a ransomware attack.

READ ALSO: Surfshark Antivirus vs McAfee: Which Is Better?

Final Thoughts

The threat of cyberattacks is increasing, and hackers are getting more and more sophisticated. However, cybersecurity has also come a long way. The addition of AI and its subsets, like ML, is proving to be a big boon to cybersecurity.

But, cybersecurity doesn’t stop at installing security solutions. There are cybersecurity best practices to prevent cyber attacks, like the ones discussed above, that enterprises should adopt to thwart such threats.

Note: This was initially published in August 2022, but has been updated for freshness and accuracy.

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Exclusive Interview With Dan Olson, CEO Of UpCity

Christian Schmitz
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0
Exclusive Interview With Dan Olson, CEO Of UpCity

In this interview, we spoke with Dan Olson, CEO of UpCity, a small business intelligence firm that has matched over 2 million businesses to providers they can trust since its inception in 2009.

According to the FBI, cyberattacks spiked 400% during the year 2020. This should be no surprise, given that 47% of individuals fall for phishing scams while working from home.

As businesses begin the return-to-work process, remote and hybrid work models remain prevalent, as do BYOD (bring your own device) policies, so UpCity wanted to understand how prepared businesses are for cyberattacks in 2022.

To do so, UpCity surveyed 600 business owners and IT professionals on their 2022 cybersecurity plans, priorities and budgets.

Findings include:

  • Only 50% of U.S. businesses have a cybersecurity plan in place
  • Of those, 32% haven’t changed their cybersecurity plan since the pandemic forced remote and hybrid operations
  • The most common causes of cyber attacks are malware (22%) and phishing (20%)
  • Cybercrime cost U.S. businesses more than $6.9 billion in 2021, and only 43% of businesses feel financially prepared to face a cyber attack in 2022

So, we spoke with Dan about why cybersecurity must be integral to risk mitigation strategies.

Here Are Dan Olson’s Responses To Our Questions:

1. How important is cybersecurity in the US compared to other countries?

Dan Olson:

For how economically developed and innovative our country is, it’s ironic that we fall behind when it comes to cybersecurity.

According to the latest data from Comparitech, the U.S. ranked 44th out of 75 countries in terms of cybersecurity safety. That may come as a surprise, considering much of what we do is online, but cyber abilities and cybersecurity are two different things.

2. According to the survey, half of the businesses in the US have no cybersecurity plan in place. What are some reasons for this slack?

Dan Olson:

I think for many; it’s a lack of understanding of what dangers are out there and the risks they’re facing without a plan in place. Especially for small businesses, it’s easy to believe they are too small to be hacked. Unfortunately, that’s why they’re an ideal target.

Small businesses may not make as much money as large corporations, but for that reason, they also have fewer protections in place. It’s easier for a cyber criminal to hack into an SMB’s data compared to a large corporation with entire departments dedicated to keeping their data safe.

But you can’t exactly blame someone for assuming that’s the case. You don’t often hear about the little guys in the news getting hacked. It’s significant corporate data breaches that make the headlines, like the infamous Capital One data breach.

3. What are the biggest cybersecurity threats to US businesses in 2022? And why?

Dan Olson:

Secure Shell (or SSH) Brute Force attacks are fairly common in our country, which is when an attacker uses trial and error to guess credentials to access a server. Essentially, a criminal hacker simply tries to guess your password and security questions to view or delete important files. That criminal is simply guessing your password and security questions to view or delete important files.

Spam, or phishing, is also very common. In this method of attack, hackers use texts or emails to disguise themselves as legitimate with the purpose of gaining access to your passwords, account numbers, social security numbers, etc., which will lead them to your email, bank, or credit card. These attacks are usually financially motivated, but not always.

4. What can businesses do to improve cybersecurity and better protect themselves from risks?

Dan Olson:

Education is a powerful tool. Sometimes you need to know what your weaknesses are before you can move forward. That’s why at UpCity, we partner with cybersecurity providers that offer services such as penetration testing, which means letting a trusted professional “hack” your systems to determine your weak points and help you better understand where to invest in protection.

Also, never underestimate common cybersecurity best practices. Make sure your employees use a password manager, change their passwords regularly, and update their software regularly. Not to mention, regular data backup and investing in a VPN.

5. On average, how much do businesses lose due to cyberattacks, and does implementing staunch cybersecurity measures save them money? Or is it more expensive?

Dan Olson:

The average financial cost of cyber attacks to a U.S. small business over 12 months is $25,612, with about 23% of small businesses falling victim to a cyber attack, according to a Hiscox report. That doesn’t include the loss of trust from customers and long-term effects of reputation damage that ensues after a data leak.

Cybersecurity measures may feel expensive in the short term, especially for smaller businesses, but the question to be asking is if a cyber attack is worth the risk. Investing in cybersecurity measures is investing in your customers because it’s a disservice to them to be reckless with their data.

Imagine your business is the target of a data breach and you now need to communicate to your loyal customers that their personal information has been compromised. While prevention methods don’t guarantee your business won’t fall victim to a cyber attack, at the end of the day, you need to be able to tell your clients you did everything possible to protect them.

6. How often would you recommend that businesses revise their cybersecurity plans?

Dan Olson:

Cybersecurity experts will often recommend establishing a regular evaluation to occur either quarterly, semiannually, or annually. It’s important to not skip this either because in our fast-paced, ever-changing world, regulations will change and new threats will pop up.

To stay ahead of the curve, a helpful article from Calculated Research & Technology recommends updating your cybersecurity policy as part of a scheduled evaluation, in response to new regulatory requirements, changes in organizational structure, issues with employee compliance, and (hopefully this doesn’t happen to you) after a cybersecurity incident.

7. Can you tell us more about UpCity?

Dan Olson:

Our mission is that “We help businesses find B2B service providers they can trust.” To uphold this goal, UpCity provides transparency and insights through a data-driven model that measures real credibility indicators and takes the guesswork out of the B2B service provider selection process.

We aren’t able to keep this mission alive without cybersecurity protocols in place. Cyber attackers and bots can leave fake reviews, or our customers who store sensitive information when setting up a profile could be compromised. Embracing cybersecurity is how small businesses can vindicate their missions.

Note: This was initially published in October 2022, but has been updated for freshness and accuracy.

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Macropay Scam Alert: Fake E-Commerce Sites

Christian Schmitz
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0
Macropay Scam Alert: Fake E-Commerce Sites

Online shopping is an easy and convenient way to buy items. Many people enjoy the experience of going to a physical store to make a purchase.

However, After the COVID-19 pandemic, most people are more likely to place orders from the comfort of their homes than walk into a physical store to make purchases.

In this Macropay Scam Alert, let’s examine a few things to look out for before purchasing from a website or an online store.

However, fraudsters have seen this as an avenue to scam customers with phishing scams. These scammers build fake online shopping stores or e-commerce websites to either receive payments without delivering the required products or end up delivering products of low quality.

Also, many people fall victim to fake stores on days such as Black Friday sales because they offer ridiculous discounts on their websites, and unsuspecting customers can be duped for their money.

READ ALSO: Most Secure Online Payment Services

How To Spot Fake E-commerce Sites And Online Stores

  1. Identity and Registration: There is no emergency when you are trying to make a purchase. You can always take a little time to investigate the e-commerce site you wish to buy from. You can find out who the owners of the site are and other details of this owner by typing out the website’s URL at www.whois.com/whois
    The absence of details upon entry should flag the site as fake.
  2. Website Encryption Checks: In the address bar of your browser, you may find a padlock icon. This means that the site uses encrypted messages to secure whatever information that you enter on the website. The absence of this feature is a good indicator that your details can be compromised and you may be scammed if you proceed with a purchase.
  3. Google Safe Browsing: Obtaining a transparency report on the site you wish to make a purchase is essential. This is because genuine sites and online stores can be hacked. Entering the site’s URL into transparencyreport.google.com/safe-browsing/search will help you see if there’s something dodgy about the website and see if it can be trusted.
  4. Payment method, Return and Exchange Policies: Due to the need to dupe people, most fake sites will have listed a host of payment methods, especially the unpopular ones that do not support reversal of payment. Also, they usually have a no-return or exchange policy because they do not want to be held accountable after they have scammed buyers out of their money.
  5. URLs and Professionalism: Sometimes, the hallmark of a fake e-commerce website is its URL. These scammers hide the malicious nature of their website in their URLs by shortening it. There are a few URL expansion websites that can expand them so you can see what’s actually on the site you want to purchase from.

Macropay Scam Alert: Fake E-Commerce Sites

Additionally, scammers build fake websites hurriedly, and they alone take up the task that different professionals undertake on genuine websites.

While they try to duplicate the features of genuine and often popular websites, they ignore grammar. Hence, fake websites are littered with grammatical errors.

READ ALSO: 5 Reasons You Should Go Cashless

What To Do When You Are A Victim Of A Fake E-Commerce Site

Here are some of the most essential actions you can take after you have been scammed:

  • Contact your bank or credit card company immediately and let them know your details have been stolen. This can prevent further transactions from taking place on your account until you can secure the safety of your information.
  • Report to appropriate authorities and the genuine e-commerce website or online store that was duplicated.

For more Macropay Scam Alerts and insights, visit www.macropay.net.

READ ALSO: What Is A Fake Antivirus? Overview And How To Spot Them

What To Do When You Are A Victim Of A Fake E-Commerce Site

Macropay Scam Alert: FAQs

Macropay, being a payment platform, can be attractive to scammers. Here are some answers to frequently asked questions to stay safe from fake e-commerce sites involving Macropay:

What is the Macropay Scam?

This scam involves fake e-commerce websites that claim to accept Macropay as a payment option. These websites advertise deals on in-demand products but are designed to steal your financial information or sell counterfeit goods.

How can I spot a fake Macropay e-commerce site?

  • Unrealistic Prices: If a website offers products at significantly lower prices than reputable retailers, it’s a red flag.
  • Generic or Unprofessional Website Design: Fake websites often have poorly designed layouts, grammatical errors, or blurry images.
  • Urgency Tactics: Beware of websites pressuring you to buy with limited-time offers or low stock warnings.
  • No Contact Information: Legitimate businesses should have clear contact information, including a physical address and phone number.
  • Suspicious URLs: Check the website’s URL for misspellings or unusual domains (e.g., “.info” instead of “.com”).

What should I do if I encounter a suspicious Macropay website?

  • Do not enter any personal or financial information.
  • Leave the website immediately.
  • Report the website to Macropay and relevant authorities.

How can I shop online safely using Macropay?

  • Shop from trusted retailers: Only buy from websites with a good reputation and verified customer reviews.
  • Look for security features: Ensure the website uses HTTPS encryption (indicated by a padlock symbol in your browser bar).
  • Review Macropay transactions: Keep an eye on your Macropay account activity and report any unauthorized transactions.

What if I already purchased a fake Macropay website?

  • Contact Macropay immediately: Report the fraudulent transaction and seek help in recovering your funds if possible.
  • Monitor your financial accounts: Closely watch your bank statements and credit card reports for any unauthorized charges.
  • Consider filing a police report: If you suspect identity theft or financial loss, report it to the authorities.

A Final Word…

By staying vigilant and following these tips, you can protect yourself from Macropay scams and shop online securely. Remember, if a deal seems too good to be true, it probably is.

INTERESTING POSTS

4 Ways To Improve The IT Infrastructure In Your Company

John Raymond
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0
4 Ways To Improve The IT Infrastructure In Your Company

75% of organizations need to upgrade their IT infrastructure to take advantage of available modern technologies. Unfortunately, because of the complicated process and continually changing IT environment, figuring out how to approach it and what to prioritize can be a challenge.

In some cases, businesses end up significantly overpaying for their IT infrastructure, which could have been acquired for much less. Other times, the IT technology might not be a good fit in the first place. This leads to a situation where it will have to be upgraded or completely replaced in the future.

Luckily, by using a few simple strategies, you can have a much better chance of improving your IT infrastructure in an affordable and targeted way. Let’s explore these strategies below.

4 Ways To Improve The IT Infrastructure In Your Company

1. Consider Buying Used IT Equipment

Buying used IT equipment can make a lot of business owners uneasy. Since the equipment is not new, there are more risks involved with the process. It’s riskier if you don’t find a reputable buyer that can help you.

Ways To Improve Your IT Infrastructure

Nevertheless, the numerous benefits of opting for refurbished IT equipment make it an appealing proposition in almost any situation. You can save a lot of money while also being able to get top-level solutions that you might not be able to afford otherwise. 

If you work with a reputable provider, you can rest assured that the products will go through thorough quality control and come with a comprehensive warranty, and the company will offer you thorough support throughout the process.

For instance, you can buy used Cisco Networking Equipment that will be as good as new, allowing you to have the switches, routers, devices, network adapters, add-on cards, and everything else you could need to set up networking hardware for an affordable price.

Leading products such as Cisco Networking Equipment can serve you for a very long time.  But you must take care of them properly. Therefore, whether it works out or not comes down to working with a reputable provider. In particular, one that can refurbish the items and make them function as new in your organization.

2. Prioritize Data Security

Image Source

Data security is more important than ever. With new threats becoming prevalent every year, businesses need to be aware of the main risks and take the necessary steps to keep sensitive business and customer data protected from unauthorized access.

But unfortunately, keeping up with the changing threats and the requirements for your security infrastructure can be a big challenge. Luckily, you can consult experts such as Liberty Center Troy MI, for example, who can offer you best-in-class cloud housing, disaster recovery, and a range of other solutions you can use to build a safe and efficient IT infrastructure.

A reputable company like that can help you create high-availability environments. These will protect your data and allow you to access it at any time, even in case of unexpected circumstances. And since today, your data can be your biggest asset, it makes sense to ensure that you have a system set up by industry-leading service providers.

3. Educate Your Staff

Having the best IT infrastructure for your business only matters you can ensure that your staff can use it. Only then can keep your company safe from unauthorized access.

In fact, if your team is well trained and understands the priorities of your IT infrastructure, they can make gradual improvements and offer helpful suggestions themselves, dramatically increasing the pace at which you can build and improve your infrastructure.

At the same time, educating the staff is essential. It’s the only way to enforce the security technologies and processes you have in place. Your employees need to be aware of the risks and the best practices of keeping company data secure. That includes understanding how to create strong passwords and consistently update them, logging in from secure devices, and not opening suspicious emails or files.

Read Also: 5 Tips To Help You Successfully Translate Your Online Store

4. Continually Re-Evaluate Your Needs

Just as business technology is always changing, so are your needs for IT infrastructure. And sometimes, what was completely adequate a year or two ago might not be sufficient today. At the same time, some of the technologies that were cutting-edge not too long ago could be obsolete. This creates bottlenecks or even puts your data at risk.

Therefore, it’s a good idea to develop a process for continually re-evaluating your IT infrastructure needs. You should keep track of how your company is changing, and look into what opportunities you could use to put yourself in the best position to succeed.

Technology is a key part of business success today. As a result, being able to recognize the most promising ways to upgrade and improve can provide you with a significant advantage in your market.

FAQs About Improving IT Infrastructure

How often should we assess our IT infrastructure?

Regular assessments are recommended, ideally annually or even more frequently depending on the industry and how rapidly technology evolves in your field.

What are the biggest challenges companies face when improving IT infrastructure?

Common challenges include budget constraints, lack of in-house IT expertise, and ensuring minimal disruption to ongoing business operations during upgrades or changes.

Should we outsource IT infrastructure management?

Outsourcing can be a viable option for companies that lack the internal resources or expertise to manage their IT infrastructure effectively. Carefully evaluate your needs and choose a reputable IT managed service provider (MSP).

What are the benefits of a well-maintained IT infrastructure?

Improved efficiency, enhanced security, increased productivity, reduced downtime, and better scalability are all key advantages.

How can we measure the success of our IT infrastructure improvements?

Track key metrics such as uptime, system performance, user satisfaction with IT services, and the number of security incidents to gauge the effectiveness of your improvements.

What are some emerging trends in IT infrastructure?

Cloud computing, artificial intelligence (AI) for IT operations management, and the Internet of Things (IoT) are shaping the future of IT infrastructure. Consider these trends as you plan for the future.

Bottom Line

Having a reliable and effectively utilized IT infrastructure comes with a range of advantages. It allows you to ensure connectivity, productivity, and security of your vital data assets.

The tips listed above will help ensure that you are getting top-level IT infrastructure solutions at a lower cost. It’ll help ensure you’re educating your team about how to use them and staying on top of the changing market landscape and your needs to make timely adjustments.

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