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Test Automation: Features, Benefits, And Challenges Of Automated Testing

In this Test Automation guide, I will talk about the features, benefits, and challenges of automated testing.

Having been giving software QA consulting services for many years, we confidently assess the features, benefits, and problems of employing automated testing in the context of end-to-end testing of online applications. 

Automated testing is still not commonly adopted by companies for a number of reasons, but the basic concern is that the labor necessary to design and maintain an automated test suite is significantly higher than the effort needed to run manual tests.

Automated testing, as in contrast to manual testing, is most closely related to the process of creating new software. An automated test can't be developed unless you have a firm grasp on the program's internal structure, critical points, and many implementation details. 

You should comment on intricate methods and functions used to avoid creating unreadable and difficult to maintain tests; standards should be maintained and advice such as the utilization of red tests should be followed. 

Finally, you'll want your test to make noise so that the tester has some idea of where and what may go wrong in the event of an error. In order to overcome these limitations, test engineers who work on automated systems must possess a far higher level of expertise than those who work on manual testing.

Automation testing has become an art form in and of itself as a consequence of this.

Benefits And Drawbacks

Benefits And Drawbacks of automated test

The key benefits of employing automated testing are:

  1. Quickly and effectively test a huge number of software functionalities
  2. Test the same software several times.
  3. Ability to run simultaneous tests to assess load capacity or collaborate in real time.
  4. Confidence in the result (provided that the test is written well)
  5. Low incidence of false positives and negatives (as long as the test is reliable) (as long as the test is solid)

You undoubtedly want to run tests numerous times after each new release, which is why you want to build an automated test suite. If a test only has to be run once, the difficulty of automating it may outweigh the benefits.

From a purely theoretical standpoint, incorporating automated tests into the software life cycle is a must-do for any company, as it greatly simplifies all testing in the long run; however, when we look at the economic reality, we see that developing an automated test suite is time-consuming, expensive, and complicated. 

Because good automated tests need a mix of programming and testing expertise, it may be difficult for a company to divert bright individuals from other departments to automate tests.

Investing in automated testing means making software easier to maintain, offering safer and more trustworthy updates, reducing the danger of a customer discovering a vulnerability in a product, and saving time spent on the testing process in the long run. 

Even though it seems superfluous and avoidable on paper, a company that is serious about generating high-quality software that can be improved and safeguarded over time must engage in automated testing.

READ ALSO: Breachers Gonna Breach: Protect Your Organization From Internal Threats

Resources And Time

Resources And Time automating testing

One of the key incentives for automating testing is to save time in the long term. Several tests are done repeatedly over a period of time. Each time a new line of code is introduced to the program, the test should be executed. When compared to doing a manual test, writing and scheduling an automated test saves time.

In addition, if the software is accessible on many browsers or operating systems, the number of tests done with each update skyrockets. After they've been produced, automated tests may be reused forever without incurring further expenditures.

Because test automation is more efficient than manual testing, it saves the company time and money.

Accuracy

Even the most careful tester may find manual testing laborious and error-prone. Automated tests repeat the same steps each time they run, making sure to keep detailed records of the results. 

Testers who are no longer required to do manual tests may be able to devote more time to creating new automated tests or implementing more advanced features.

FAQs on Test Automation

What types of tests can be automated?

  • Regression testing
  • Smoke testing
  • API testing
  • Unit testing (with limitations)

What are some popular test automation tools?

  • Selenium
  • Appium
  • Cypress
  • Katalon Studio
  • Robot Framework

Is test automation a replacement for manual testing?

No, automation complements manual testing. Automation handles repetitive tasks, while manual testing is valuable for exploratory testing and user experience evaluation.

READ ALSO: 11 Thrifty Reasons Why Mobile Automation Testing Is Needed

How do I decide which tests to automate?

Prioritize tests that are:

  • Frequently executed
  • Repetitive and time-consuming
  • Critical to core functionalities

What are some best practices for test automation?

  • Start small and focus on automating high-impact tests.
  • Choose the right tools based on your needs and expertise.
  • Write clear, maintainable, and reusable test scripts.
  • Integrate automation with your development lifecycle.
  • Regularly review and update your automated tests.

How can I measure the success of test automation?

  • Track metrics like test execution time, defect detection rate, and return on investment (ROI).
  • Analyze the impact of automation on software quality and development speed.

What are the future trends in test automation?

  • Increased use of AI and machine learning for test case generation and analysis.
  • Growth of low-code/no-code automation tools for wider accessibility.
  • Focus on intelligent automation that can adapt and learn from test data.

How can I learn more about test automation?

  • Online courses and tutorials
  • Certification programs in test automation
  • Industry publications and blogs

Is a career in test automation a good option?

The demand for skilled test automation professionals is high. If you enjoy scripting, problem-solving, and software quality assurance, it can be a rewarding career path.

Where can I find jobs in test automation?

Many job boards list test automation positions. Look for roles involving test automation tools, automation frameworks, and software development methodologies.


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Payment Challenges: How E-Commerce Businesses Can Deal With Payment Errors

Learn how eCommerce businesses can deal with payment errors in this post. Also, I will show you the most common payment challenges.

E-commerce is a growing trend. From small businesses to large corporations, countless firms are looking at the benefits e-commerce has on customers and companies. The lower costs involved with e-commerce benefit both the customers and businesses as it helps to save them money.

After learning about the advantages, many businesses across the states are implementing changes to become e-commerce businesses.

As the world becomes increasingly reliant on technology, transitioning into an e-commerce business or starting one could provide business leaders with a unique opportunity to succeed within their respected industry. It could enable them to generate generous profits if they find a gap in the market to sell an innovative product or service.

Whilst there are many advantages to running an e-commerce business, there are a few issues to be aware of. The primary one is payment errors.

The chances are high that an e-commerce business will likely encounter some payment challenges. It results in them needing to find a way to overcome the obstacle and continue delivering exceptional customer service.

Various challenges can prevent them from offering customers an excellent service, but these are the most common payment challenges e-commerce businesses experience.

READ ALSO: Most Secure Online Payment Services

Most Common Payment Challenges

Most Common Payment Challenges

E-commerce businesses will provide their customers with diverse ways to make payments for their selected products. For customers, purchasing items through an e-commerce business is a convenient and straightforward way to get what they need.

Running and maintaining an e-commerce business is not as simple. E-commerce business owners work tirelessly to ensure that their company is safe and secure. They invest significantly in security measures to help prevent hackers or frauds from hurting their business. Another area in which e-commerce business owners invest greatly is their payment methods.

The payment methods they use can, at times, create the most challenges, some of which are costly, to an e-commerce business. These are some of the most common payment challenges that e-commerce businesses will likely face.

1. Data Theft

Data Theft

Cybercriminals and hackers are notorious for attempting and sometimes succeeding in stealing information from businesses and individuals. Every year, thousands of people in the United States will report to the Federal Trade Commission about experiencing credit card fraud.

Not only this, millions of people across the states will likely have their credit card details stolen at least once in their lifetime. These staggering statistics provide a snapshot of how common these attacks are. Those running e-commerce businesses are just as vulnerable.

If a hacker successfully infiltrates a company and steals credit card data, it can tremendously damage it. Existing customers will likely file a complaint or claim the e-commerce business. Seeing reports of a business being a victim of credit card data theft can deter them from purchasing from that company for potential customers. It can be harmful to a company’s revenue.

READ ALSO: E-Commerce Fraud: Navigating the Challenges in Online Retail

2. Chargeback

Chargeback

Chargeback is one of the most common problems e-commerce businesses face. It is also one of the biggest challenges they are likely to encounter. If a customer experiences any issues with their purchase, many will likely initiate a chargeback due to the poor service they believe they have had.

Others will make a chargeback claiming purchases were made without their permission or fraudulent. When e-commerce businesses face a chargeback, it can be detrimental to the reputation they have built online.

It could be negative reviews or raising a red flag in payment gateways – both of which can impact a business, creating potential sales.

3. Payment Fraud

Payment Fraud

It is not just chargeback that causes issues for e-commerce businesses; payment fraud can also have a damaging impact. Every year, the Federal Trade Commission receives numerous complaints linked to e-commerce.

The majority of these complaints made are surrounding the topic of payment fraud. The e-commerce industry is still relatively new. It is constantly evolving as it aims to keep updated with the advancements in technology.

READ ALSO: Macropay Scam Alert: Fake E-Commerce Sites

As an e-commerce business grows, the chances of receiving and being a victim of fraudulent orders increase. Placing a fraudulent order is one of the many ways that hackers try to infiltrate e-commerce businesses. After placing an order, they begin to look for any loopholes that will enable them to breach the security of an e-commerce business.

4. Incorrect information Entered

Incorrect information Entered

eCommerce businesses can face payment challenges that do not revolve around cyberattacks or threats. Both customers and companies would assume that if a payment failure were to occur, the party at fault would be the payment gateway being used.

They may believe that the payment gateway is why transactions are being declined, and they cannot make their desired purchase. However, the issue for a payment failure could be due to the customer attempting to make the payment.

This could be due to an error on the customers’ end when they entered their card information. There are instances in which customers may enter their information incorrectly, importing the wrong numbers for dates or security numbers.

When this occurs, it causes their transaction to fail. Others will enter the card details of an expired card—attempting to use an expired card to make a payment for a product online will result in a payment failure.

There are few ways for e-commerce businesses to handle these issues, as the fault is with the customer’s card and importing the required information.

Ways To Help Prevent Payment Errors

Ways To Help Prevent Payment Errors

Knowing the potentially damaging effects of experiencing payment problems should be more than enough reason for e-commerce businesses to want to prevent errors from occurring. It can help them avoid putting themselves in unfavourable financial situations that could set the company back further than they would ideally like to be.

As the payment process is crucial for any e-commerce business, business owners must implement strategies and tactics to help reduce payment errors. Doing so will help keep the business operating whilst maintaining happy and satisfied customers.

For e-commerce business owners looking for ways to prevent potential payment errors, these are some tips to help keep the payment process operating as seamlessly as possible.

Be Watchful Of Phishing Attacks

Be Watchful Of Phishing Attacks

Phishing is an increasingly common tactic many hackers and fraudsters use to infiltrate a business. Countless businesses are noticing an increase in the number of suspicious emails entering their inbox disguised as emails from within the company.

Hackers and fraudsters will send an email laced with malicious links embedded with spyware to the party they wish to gather the information they need. It will likely be designed to look like an email from someone to appear more legitimate.

If and when the target and the links in the email have been opened, the hackers and fraudsters can collect as much information about the company and its customers as they want.

Many of the most used email platforms do not have enough security measures to protect businesses from these emails. It is the responsibility of employers and their employees to ensure that these types of emails are avoided.

They should never respond to the email or provide the credentials or money requested. If an employee or employer were to receive a suspicious email, informing colleagues about the potential attack and what to be aware of can help reduce the risk of anyone in the company becoming a victim to these clever hacking tactics.

Invest In Error and Omissions Insurance

Invest In Error and Omissions Insurance

An effective way e-commerce businesses can protect their assets is by investing in error and omissions (E&O) insurance. It is a form of liability insurance designed to help protect companies, workers and professionals against claims made about them for negligence or inadequate work.

For e-commerce businesses, having E&O insurance should be an essential investment to make. If a payment error occurs, it could lead to an influx of complaints from customers. Some customers will likely take it further and claim negligence against the company.

Fortunately for e-commerce businesses, obtaining E&O insurance can be a straightforward process. There are options available that make it possible to get E&O insurance in minutes, with very few problems preventing them from investing in insurance.

Once received, it can provide e-commerce businesses with peace of mind, knowing that they are protected against any claims of negligence that may occur. Having this protection can also help to limit the financial impact a negligence claim could have on a business.

Without protection, such as E&O insurance, e-commerce businesses could run the risk of facing tremendous financial setbacks. Some e-commerce businesses will overcome these setbacks, but it could potentially see an end to their business for others.

READ ALSO: How To Cut Down Your Company's Costs With Outsourced IT Support

Keep Detailed Records

Keep Detailed Records

Suppose a customer were to make a chargeback for their order for reasons such as damaged goods or the product not being delivered. In that case, many e-commerce businesses will likely lose additional profits reimbursing the client. It could be through offering a refund or providing a replacement for their order.

However, e-commerce businesses do have the option of fighting a claim being made for chargebacks. They will have the data and information on hand to support their claim to do so successfully.

For example, they will need to have the correct shipment order and receipt on hand as well as when and where the package was delivered. Having this information on hand can provide e-commerce businesses with a clearer understanding of what happened to the reported missing package.

E-commerce businesses should consider keeping records of all information surrounding an order, from the receipt to shipment and even the signature required when the package is delivered. 

Additionally, having a record of all the conversations shared between the company and a customer can further help an e-commerce business fight against a chargeback. With all of the relevant information supporting them, they could help their case fight friendly fraud from a customer.

Limiting Issues For The Future

Limiting Issues For The Future

Payment challenges are a common obstacle that e-commerce businesses will have to overcome at least once. It is an issue that frequently occurs in any industry. Putting measures in place can help e-commerce businesses limit the issues they will experience in the future.

If an incident were to occur, the safety measures they put in place, such as investing in E&O insurance, could help minimize the damages. It will help e-commerce businesses sustain healthy profits while ensuring that their reputation is not impacted.

Maintaining a positive brand image can help them further drive potential customers to the company, increasing the sales an e-commerce business has.

Implementing these strategies to reduce payment errors sooner rather than later can benefit an e-commerce business. It can offer peace of mind knowing that the payment process will protect both parties involved. The risks of attacks are reduced, and they will be protected if they occur.

These safety measures can enable e-commerce businesses to continue operating under usual circumstances. Ultimately, they can continue delivering impeccable services and providing their customers with their desired products.


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Understanding The Windows 10 Ransomware Protection

This post will help you to understand Windows 10 ransomware protection.

The WannaCry Ransomware hit was a significant blow. It pushed Microsoft to take a considerable step. It patched all of its operating systems, including those it was no longer supporting. 

The aim was to minimize the potential impact of future ransomware attacks, especially in schools and hospitals. However, Windows 10 didn’t need any patching. 

READ ALSO: Your Essential Ransomware Guide: Prevention, Detection, and Recovery

Windows 10 Immunity To Ransomware

According to Microsoft, Windows 10 is created to resist ransomware. Even though this innovation is nothing but a race between OS creators and hackers, it is a fantastic protection measure. It is always good to know that you have a certain level of protection. 

In addition, future OS creators have some knowledge of how to prevent future attacks. Here are a few ways that Windows 10 protects you from ransomware. 

Flash Control

The primary role of Flash control is stopping ransomware infections that happen right after you use Adobe software to visit a site. Ransomware could take advantage of the shortcomings in Adobe software to your detriment. 

Improving Edge Browsers 

According to Windows, the Edge browser offers a very high level of protection. By opening pages in ‘container sandboxes,’ they are protected from malicious programs. 

Any download you complete with the browser is passed through reputation checking services. In addition, you can decide to run Flash-based content. Microsoft considers this a fantastic way to keep ransomware at bay.

Windows Edge is also great for preventing phishing attempts. Many businesses rely on the web to complete their business transactions. Protection from phishing is an excellent move. 

Device Guard

Device Guard is another crucial addition to Windows 10. It allows organizations to whitelist software that runs on multiple devices. The whitelist applies add-ins and plug-ins.

Device Guard technology uses the CPU’s hardware virtualization. It protects your computer from problematic drivers and system files. Your CPU must have virtualization capabilities if you want to use the feature. It doesn’t work on computers with old CPUs. 

Cloud-Based Protection

The Windows 10 Operating System has an in-built antivirus to keep ransomware away automatically. However, the ability to use ML is what makes it truly special. The OS can block malware it has never seen before. 

You are safe from all suspicious files, regardless of whether they are known or unknown. Other fantastic technologies that work with cloud-based technology include fuzzy matching and deep neural networks. 

With the new Windows 10, the antivirus syncs with technologies on the cloud. It inspects your files and stops the running of suspicious files. You can detect dangerous files within a few seconds. 

READ ALSO: Safeguarding Data In Real-Time – The SSE Approach

Other Ways To Stay Clear Of Ransomware Attacks

Ransomware Protection

Even though Windows 10 does a lot to protect you from ransomware attacks, you must also put in some measures to protect yourself. 

Unfortunately, hackers are always coming up with new ways to attack. Removing ransomware is a lot harder than preventing it. 

Here are a few tips to stay clear of ransomware attacks or minimize their impact:

  • Create incident response plans and policies with your IT team
  • Configure your systems with security in mind
  • Maintain your backups
  • Implement an Intrusion Detection System
  • Review your port settings

Understanding Windows 10 Ransomware Protection: FAQs

Ransomware is a malicious software that encrypts your files, making them inaccessible. Hackers then demand a ransom payment to decrypt them. Here's how Windows 10 Ransomware Protection helps:

What is Windows 10 Ransomware Protection?

It's a built-in security feature in Windows 10 that helps protect your files from unauthorized encryption by ransomware. It monitors applications for suspicious behavior that might indicate a ransomware attack.

How does Ransomware Protection work?

There are two main components:

  • Controlled Folder Access: This feature allows you to designate specific folders on your device. Any unauthorized attempts to modify or encrypt files within these folders will be blocked.
  • Real-time protection: Windows Defender Antivirus monitors your system for suspicious activity. If it detects behavior associated with ransomware, it can block the program and prevent it from encrypting your files.

How do I enable Ransomware Protection?

Ransomware Protection is usually enabled by default in Windows 10. Here's how to check and manage settings:

  • Open Windows Security.
  • Click on Virus & threat protection.
  • Under Ransomware protection, you can manage Controlled Folder Access settings.

Does Ransomware Protection guarantee complete security?

No security system is foolproof. While Ransomware Protection offers valuable defense, here's why it might not always prevent an attack:

  • Zero-day attacks: These are new and unknown threats that security software might not be able to detect immediately.
  • Human error: Clicking a malicious link or opening an infected attachment can bypass security measures.

What can I do to improve my ransomware protection?

Here are some additional security practices:

  • Keep your software updated: This includes Windows updates, antivirus software, and web browsers.
  • Be cautious about attachments and links: Don't open suspicious emails or attachments, especially from unknown senders.
  • Back up your data regularly: Having a backup allows you to restore your files even if they get encrypted by ransomware.
  • Consider a dedicated security solution: While Windows Defender offers basic protection, some third-party antivirus programs might offer more advanced features against ransomware.

What should I do if I get hit by ransomware?

If you suspect a ransomware attack:

  • Disconnect your device from the internet: This prevents the ransomware from spreading to other devices on your network.
  • Do not pay the ransom: No guarantee paying will get your files back, and it supports cybercriminals.
  • Try to restore your files from backups.
  • Report the attack to the authorities.

Conclusion

Remember, prevention is key. By understanding Ransomware Protection and practicing good security habits, you can significantly reduce the risk of falling victim to a ransomware attack.

In conclusion, the new Windows 10 ransomware protection features are a significant step towards security. Even though the average user will not notice much difference in their experience, there are many behind-the-scenes tweaks to prevent ransomware. 

If you run a business, you must schedule some time to talk about these features with your employees. If they do not understand it, they may have trouble taking advantage of all its features. If your business has just started using Windows 10, ensure you update it to the latest version.


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Website Heatmap: What It Is, Why You Need It, And How To Use It

In this post, I will show you all you need to know about the website heatmap.

A heatmap is a great way to look at current trends through analytics, check the quality of landing page optimization, and determine what to do next.

Today, heatmaps are used to present complex statistical data. Engineers, marketers, sociologists, and researchers all use heat maps to provide comprehensive comparative data.

What Is A Website Heatmap?

What Is A Website Heatmap?

A website heatmap tracking tool uses a color palette to visualize data on a graph. For example, if you're looking at a web page and want to know which elements get the most attention, a heat map will show that information based on the user data of that page's visitors.

What Does A Heat Map Show?

A heatmap uses a color spectrum from warm to cool tones to show the areas of a website page that attract users' attention (warm tones attract the most attention, cold tones the least).

Types Of Heatmaps

There are several types of heat maps, depending on the functionality of the service that provides the data. Let's consider the most common of them.

Basic Heatmap

Classic choice. Using a thermal gradient, it shows the areas of the page that attract the most attention.

Scroll map

How long is your content? Do users read everything you write? Where is the best place to place a CTA button? Should you use longer articles? Should I use an infinite scroll or add pagination? All these questions can be answered with the help of a scroll map.

Confetti

A rather specific version of the classic heat map. The map displays areas with user clicks, which vary depending on the color, type of action, etc.

Heatmaps: When To Use Them?

Heatmaps: When To Use Them?

If you are doing marketing, content marketing, or you are interested in information about user actions on the website, it is recommended to use a heat map for web visitor tracking. Here are some scenarios where it can be useful:

Website redesign

A website redesign can be a financial and labor-intensive process. The last thing you want to see is that the new design doesn't work better than the old one. That's what a heat map is worth using, tracking user behavior at each stage of change.

A/B testing

Do you need to test several landing options and choose the best ones? Need to know where is the best place to place a CTA button? Check how well the elements are placed on the page among several options? A heat map is an essential tool for A/B testing.

Pros And Cons Of Heatmaps

Pros And Cons Of Heatmaps

Site heatmaps are an underestimated tool in many ways. Often site owners are not aware of their existence at all. 

And this is a big drawback because working with heat maps gives a lot of advantages to a business owner, marketer, website developer, or content marketing specialist. 

We can point out at least 4 advantages:

Visibility

Color visualization allows you to present large amounts of data in the most simple and visual form. This saves time for analytics because looking at a heat map is much easier than working with the same data, but presented in tables.

Opportunity to improve the site

Heatmap analysis will tell you which elements to make clickable, which sections to remove from the text, where to place an advertising banner, and where to add a call to action in order to increase the efficiency of traffic processing and site conversion.

Usability improvement

By increasing the functionality of site elements, such as capture forms, by making the transition from section to section noticeable, you want the site to be more convenient for visitors – and they perceive it more loyally.

The growth of the position of the site in the search results

By improving the content, visual design, and usability based on heat map data, you can reduce the number of bounces, and increase the time of user sessions – search bots will see this, and the site will rank better in search results

Every coin has two sides – and heat maps have their downsides too. But there are few.

Insufficiency of data

The main disadvantage is that the marketer or the owner of the site/business is tempted to draw conclusions only on the basis of heat map data. In fact, it is more rational to use other analytical tools so that the reliability of the data is the best.

Also, the cost of using the full functionality of such services can be very tangible for startups and small businesses.

Website Heatmap: 10 FAQs

Understanding how visitors interact with your website is crucial for improving user experience and conversions. Website heatmaps provide a visual representation of this interaction, helping you identify areas that need improvement. Here are 10 frequently asked questions about website heatmaps:

1. What is a website heatmap?

A website heatmap is a visual representation of user behavior on your website. It typically uses a color gradient to show where users click, scroll, and hover their mouse. Warmer colors indicate areas with higher engagement, while cooler colors indicate less activity.

READ ALSO: Web Security Guide: Keeping Your Website Safe

2. What types of website heatmaps are there?

Different types of heatmaps track specific user interactions:

  • Click heatmaps: Show where users click on your website elements like buttons, links, and images.
  • Scroll heatmaps: Indicate how far users scroll down a page, revealing content visibility and engagement.
  • Mouse movement heatmaps: Track user cursor movement, helping understand user attention patterns.

3. What are the benefits of using website heatmaps?

  • Identify usability issues: See if users are struggling to find specific elements or complete desired actions.
  • Optimize call-to-actions (CTAs): Ensure your CTAs are positioned effectively for maximum clicks.
  • Improve content engagement: Understand how users interact with your content and identify areas that might need adjustments.
  • Prioritize website redesign efforts: Data-driven insights from heatmaps can guide website redesign efforts

4. How do I set up website heatmaps?

Several website analytics tools and heatmap services can be integrated with your website. These tools typically involve adding a tracking code to your website's codebase.

5. How can I interpret website heatmap data?

Analyze areas with high activity (warm colors) and low activity (cool colors). Consider these factors:

  • Click heatmaps: Are users clicking where you intend them to? Are there irrelevant elements attracting clicks?
  • Scroll heatmaps: Do users scroll down far enough to see important content or CTAs?
  • Mouse movement heatmaps: Are users drawn to specific areas of the page? Are there areas they seem to be overlooking?

6. Are website heatmaps the only tool for website optimization?

Heatmaps are a valuable tool, but they should be used alongside other analytics data:

  • Traffic sources: Analyze where your website visitors come from to understand their behavior better.
  • Conversion rates: Track conversions (e.g., form submissions, purchases) to see if heatmap insights translate to improved user actions.
  • Session recordings: Observe actual user behavior through session recordings to gain deeper context into their interactions.

7. What are some limitations of website heatmaps?

  • Heatmaps don't tell you “why” users behave a certain way. They only show what they do.
  • Heatmaps can be skewed by sample size. Ensure you have enough website traffic data for accurate insights.
  • Heatmaps don't capture user demographics or motivations. Combine heatmap data with other analytics for a more holistic view.

8. How often should I check my website heatmaps?

There's no one-size-fits-all answer. Regularly review your heatmaps, especially after making significant changes to your website design or content.

9. What are some privacy considerations with website heatmaps?

Heatmaps typically anonymize user data to comply with privacy regulations. Ensure your chosen heatmap tool has appropriate data privacy practices.

10. Are website heatmaps expensive?

Website heatmap functionality can be included in some website analytics tools or offered as a standalone service with varying pricing plans. Free trials or limited free plans are often available to explore the features before committing.

Conclusion

Heatmaps are a great way to visualize the data on your website, and help you identify trends and patterns. However, they are not perfect.

It can be difficult to predict what the future holds for your company website, but heat maps can help you see what's working now and what's not.


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This is an offer only from SurfShark, so do not forget to click the link above to get your offer now!

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Surfshark VPN and Antivirus Bundle: 10 FAQs

This deal combines Surfshark's VPN service with their Antivirus software. Here are some key questions to consider:

1. What's included in the deal?

This typically involves getting both Surfshark VPN and Surfshark Antivirus at a discounted price, often as a bundled subscription. You'll enjoy the benefits of both services in one package.

2. Is the Antivirus really free with the VPN?

While advertised as “free,” it's usually not entirely free. The Antivirus likely comes bundled with the VPN subscription at a discounted rate compared to purchasing them separately.

3. Is this a good deal?

Whether it's a good deal depends on your needs. Consider:

  • Do you need both a VPN and Antivirus?
  • Is the discounted price significant compared to separate purchases?
  • Do the features of the Antivirus meet your expectations?

4. What are the benefits of using Surfshark VPN?

  • Encrypts your internet traffic, protecting your privacy online.
  • Allows you to bypass geo-restrictions and access content from other regions.
  • It masks your IP address, making it harder for websites and trackers to identify your location.

5. What are the benefits of using Surfshark Antivirus?

  • Protects your devices from malware, viruses, and other threats.
  • May offer additional features like real-time scanning and identity theft protection (depending on the plan).

6. Is Surfshark Antivirus a good antivirus product?

Reviews and independent tests will provide the most objective assessment. Consider researching performance against malware detection, system impact, and offered features compared to other antivirus options.

7. Are there any alternatives to consider?

  • Separate VPN and Antivirus purchases: You might find better deals or features by choosing individual services.
  • Free Antivirus solutions: While not as feature-rich, some reputable free antivirus options are available.

8. What else should I know before buying?

  • Subscription length and renewal price: Check the commitment period and potential price increases after the introductory offer.
  • Money-back guarantee: See if there's a money-back guarantee if you're not satisfied.
  • Device compatibility: Ensure both VPN and Antivirus work on your devices (PC, Mac, mobile).

9. Where can I find more information about this deal?

Surfshark's website should have detailed information about the bundle, including pricing, features, and system requirements.

10. Is it safe to buy from Surfshark?

Surfshark is a generally well-regarded VPN provider. Look for reviews and information about their security practices and privacy policy before committing.

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4 Ways To Remove Mac Purgeable Space

In this post, I will show you 4 ways to remove Mac purgeable space.

We all love to make use of various apps and software that make our lives easier. We also like to store all of our work, educational materials, memories, etc., in a digital form. 

Each of those things takes up computer storage, and so you have previously battled with limited Mac memory space warnings asking you to delete some files. 

Deleting purgeable memory can help in such a situation – click this link to learn more about purgeable space. Otherwise, here are 4 simple ways you can clear purgeable space on your Mac. 

What Is Purgeable Memory?

What Is Purgeable Memory

Before looking at the different ways to clear it, let’s just briefly establish what purgeable memory is and how getting rid of it can help you with storage.

The Mac operating system uses purgeable memory, which is a type of storage that can be removed in case more space is needed. It’s essentially a redundancy feature where your operating system always holds specific files or documents available to remove if and when required. 

These files are typically stored on your iCloud, and they have been selected as purgeable because they have not been used for a long period of time. Deleting your purgeable memory will not have any immediate impact on your Mac and the files can always be re-downloaded if needed. 

How To Clear Purgeable Space On Mac

How To Clear Purgeable Space On Mac

Now that we understand what purgeable space means, here are 4 ways to clear purgeable space on Mac: 

1. Allow your Mac to do it when needed

Unless you need the extra storage space in your Mac for a specific reason or just want to clear it up, your Mac will free up the purgeable space if and when needed. This will happen automatically whenever your Mac does not have enough storage space for new files. 

However, there are many scenarios in which you may want to clear the purgeable space yourself before your storage gets too clogged up. The next three points will cover how to do it manually. 

READ ALSO: How To Remove Apps On Android And iOS Devices

2. Clear purgeable space with Terminal

If you are comfortable using the Mac Terminal commands, you can use it to manually create a large file, forcing your Mac to empty the storage and then remove the file – this way forcing your laptop to empty the purgeable space.

Here’s how you do it: 

  • Launch your Mac Terminal 
  • Type in the following command and click enter: mkdir ~/largefiles
  • Now type in dd if=/dev/random of=~/largefiles/largefile bs=15m and click enter
  • Leave your laptop for 5 minutes, then click Control + C to stop the command
  • Type in the next command: cp ~/largefiles/largefiles ~/largefile/largefile2
  • After that, keep typing in the same command, changing only the last symbol to the next larger number. So, the next command will have “3”, after that “4”, after “5”, and so on. Continue to do that until a message appears saying “disk is critically low”.
  • Once that is complete, type in rm -rf ~/large files/ 
  • Drag the file you’ve created to the trash bin and empty the big. All done!

3. Use the Optimise Storage function

An easier way to clear out purgeable space on Mac is by using the Optimize Storage function.

To access this, go on Menu → click About This Mac → Storage → Manage → select Recommendations on the left.

Here you will see various options for optimizing your memory space and you may clear those out manually. 

4. Use a dedicated app

The last, and perhaps easiest, way to clear your purgeable space is by using a dedicated app for it. These apps are designed to automatically identify purgeable files and remove them for you with only a few mouse clicks.

Doing this regularly only takes seconds, yet always maintains a good amount of memory space available. 

READ ALSO: How To Remove Your Personal Information From The Internet

FAQs on Purgeable Space

Is it safe to remove purgeable space?

Yes, it's generally safe to remove purgeable space. These files are non-critical and your Mac will recreate them as needed.

Will removing purgeable space slow down my Mac?

No, removing purgeable space shouldn't slow down your Mac. In fact, it might improve performance by freeing up storage space.

Why does my purgeable space keep coming back?

That's normal. Purgeable space is designed to be temporary and will be used again by your Mac as needed.

Are there any risks involved in removing purgeable space?

There's minimal risk if you stick to the recommended methods (restart, emptying trash). However, using Terminal commands, if not done correctly, might remove important system files.

How can I check how much purgeable space I have?

Here's how:

  • Open About This Mac.
  • Click on Storage.
  • Look for the category labeled Purgeable.

Are there any other ways to free up space on my Mac?

Yes, there are several ways:

  • Identify and remove large files: Use storage management tools to find and remove large unused files.
  • Uninstall unused applications: Get rid of apps you no longer need.
  • Move files to external storage: Consider storing less frequently used files on an external hard drive.
  • Optimize storage with built-in tools: Use features like “Optimize Storage” in iCloud settings to manage storage space automatically.

Remember, the best approach depends on your specific needs and how much purgeable space you need to reclaim.


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Should Marketing Students Learn Cybersecurity?

In this post, you will know whether marketing students should learn cybersecurity or not.

The career of a digital marketer can be very rewarding in terms of salary and experience. However, before you can become a marketer, you need to get the basic knowledge needed for this profession. School or online courses are some of the best ways to go about it. 

If you already started your journey of learning marketing, you may be researching other affiliate disciplines that may come in handy. If so, turn your attention to cybersecurity.

If you’re confused about how cybersecurity relates to marketing, hold your questions, because, in this article, we’ll be going over 4 reasons why marketing students should learn cybersecurity.

4 Reasons Marketing Students Should Learn Cybersecurity

1. To avoid falling for scam emails

As a marketer, you will no doubt have to deal with emails. The reason is that emails are still great ways to engage with customers. It’s common for various businesses to send emails to their customers with links informing them of discounts and deals, and to also share information within the business.

4-Reasons-Marketing-Students-Should-Learn-Cybersecurity

It’s unfortunately still common for employees to click links attached to emails without verifying their authenticity. This can get even worse when employees enter their credentials. You don’t want to fall for a scam email, so you need to learn to protect yourself. A lot of cybersecurity courses teach how to determine if a link is authentic or not. This will help protect you and the organization you represent.

Cybersecurity courses can help everyone ensure their safety online. But to take such courses a student needs time which they often don’t have due to all the academic assignments on their plate. Thankfully, such students can hire professionals that can write papers for money online and lighten their academic load. This way, free time can be used to advance oneself in cybersecurity or other worthwhile activities.

2. To secure a website

Another way hackers can cause problems for a business is by attacking its website. This can range from causing fraudulent links to appear on the website to preventing legitimate users from having access to the website. Both mentioned scenarios can lead to serious implications.

To avoid these issues, a website can use proper encryption technology and two-factor authentication to make sure attacks are less frequent and detrimental.

What most businesses want these days is to have a team that is conscious of cybersecurity threats. If you learn how to safeguard against these types of issues, you can become a very valuable employee. 

3. To avoid losing social media accounts

To be a marketer these days means that you need to deal with social media accounts. This makes sense because, with Social Media Marketing, you can reach a lot more people. A lot of businesses have accounts on popular platforms such as Facebook, LinkedIn, and Twitter. It’s common for marketers to interact with customers through this means of communication. 

However, it can also be dangerous, as, in the process of sharing links, you might end up clicking on one that sends you to a fake login page. What’s worse is that you might not even notice it and go on without knowing your login details have been stolen.

Many cybersecurity courses teach how to avoid such digital dangers. Some solutions involve changing user passwords regularly and always using a combination of numbers, letters, and symbols to prevent hackers from cracking your password easily.

To-avoid-losing-social-media-accounts

4. To secure data

As a marketer, you’re likely going to deal with financial transactions, which involve many risks. When you enter your payment information on e-commerce websites using payment methods such as PayPal, you need to pay attention to the internet connection you’re using.

Many cybersecurity experts will tell you that you shouldn’t make any purchases when connected to an unknown Wi-Fi network. This can lead to the loss of data and, thus, serious financial implications. There are other related threats that a cybersecurity course will include.

Should Marketing Students Learn Cybersecurity? FAQs

Who should learn cyber security?

Cybersecurity knowledge is valuable for anyone who handles customer data or works in a digital environment.

This includes marketers, especially those involved in:

  • Email marketing
  • Social media marketing
  • Customer relationship management (CRM)
  • Data analytics

Which course is better, cyber security or digital marketing?

There's no single “better” course. It depends on your career goals.

  • Digital marketing equips you with skills for promoting products and services online.
  • Cybersecurity teaches you how to protect information systems and data from cyberattacks.

Consider a double major or courses that combine both skillsets. This can give you a well-rounded understanding of online marketing and data security.

What is the best age to learn cyber security?

There's no age limit for learning cybersecurity. As long as you have a basic understanding of computers and the internet, you can start learning. Many online courses and resources cater to beginners.

What is cyber security in marketing?

When it comes to cybersecurity, marketing plays a role in raising awareness about online safety practices. This can involve creating educational content, promoting secure products and services, and working with IT to build a strong security culture within the organization.

How to do marketing for cyber security?

Cybersecurity companies can leverage marketing strategies like:

  • Content marketing: Create blog posts, infographics, or videos that educate people about cyber threats and best practices.
  • Social media marketing: Share cybersecurity tips and raise awareness on relevant platforms.
  • Email marketing: Nurture leads with educational content and targeted promotions for security solutions.

Final Thoughts

Cybersecurity is something everyone should learn, especially someone who makes a living online, like a marketer.

As a marketing student, you can make yourself more knowledgeable and protected on the web by learning cybersecurity. Such novelty notions will also make you more valuable as an employee.

If this article has managed to convince you of the importance of cybersecurity, we encourage you to start learning it today.


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Get To Know Microsoft Playwright: An End-to-End Testing Tool

Microsoft Playwright is a new, open-source, JavaScript-based, cross-browser automation library for end-to-end testing. Learn more in this article. As a web developer, it can be tough to keep up with the ever-changing landscape of web development. You always have to ensure all website functions are working across all devices. 

That is where Microsoft Playwright comes in.

Learn more about Microsoft Playwright’s role in web development and automation testing by reading the rest of this article.

Microsoft Playwright API: A Cross-Browser Web Automation Tool

Microsoft Playwright API A Cross Browser Web Automation Tool

The Playwright is a cross-browser web automation tool designed to make your life as a web developer easier. With Microsoft Playwright, you can write end-to-end tests without worrying about browser compatibility. 

That said, it will work on any machine with up-to-date JavaScript. Likewise, you can initiate a test run across Chromium, Firefox, Microsoft Edge, and WebKit. 

Besides that, the Playwright library provides API for easy automation.

End-to-End Test With Playwright

Playwright's end-to-end tests run in real browsers. That said, you can test the real browser input pipeline and proprietary browser APIs like:

  • Intersection Observer
  • Clipboard

Modern web apps rely a lot on these capabilities. Likewise, it is vital to test them to ensure they work as expected in your users’ browsers.

The Playwright supports users with complete control over their inputs via its Input API. It includes synthesizing all types of inputs, including:

  • Mouse
  • Keyboard
  • Touch
  • Gamepad
  • Clipboard events from the same JavaScript codebase

What Can You Do With Playwright?

What Can You Do With Playwright

Are you thinking of using Playwright? Here are some of Playwright’s various functions for end-to-end testing.

Configure Test Retry Strategy

Microsoft Playwright can help you tell if a particular failure was due to flaky tests. It will log information about each instance. 

So, you can dig into how many times a particular failed test happened on each occasion.

READ ALSO: 11 Thrifty Reasons Why Mobile Automation Testing Is Needed

Browser Context

The Playwright creates a new browser context for all independent tests. With browser context, you can test scenarios across many pages. 

It also creates a new profile with your preferences and bookmarks. That said, it allows you the freedom to explore different topics.

The testability feature also allows developers and testers creativity in their end-to-end tests.

Web-First Assertions

Designed for web applications, Playwright assertions are a new way to create and deploy dynamic web content. Checks are also automatically retried until they meet the necessary conditions.

Playwright Tracing

Cut errors by configuring test retry strategy and capturing execution trace videos.

One-Time Login

The authentication state of the context can save and reuse all tests to make them faster. This shortcut bypasses repetitive log-in operations. 

Each Playwright test is still in full test isolation from the other modules, so they can run without affecting one another's results.

Produce Trusted Events

You can interact with dynamic controls and produce trusted events using Playwright. The tool uses your browser's input pipeline.

Test Frames

With the power of selectors, Playwright can pierce through shadows and enter frames.

Auto-Wait Feature

With the Playwright auto wait, you can explore without worrying about timeouts. The Playwright can wait for elements to be actionable before performing actions.

This tool also has a rich set of introspection events. You can collect data without navigating testing actions with flaky tests.

Trace Viewer

Get all the information you need to investigate a test failure with Playwright trace. It includes a test execution screencast, DOM screenshot, and source file.

The benefits don't stop there, though! It also lets developers view database responses without changing any code.

Playwright Inspector

Inspect the page and generate selectors with Playwright Inspector. 

Check the click points in your browser's console to see what happens when users click them. Also, explore execution logs to know the behavior of the different elements on the screen.

Codegen

Codegen is a tool that lets you generate tests by recording your actions. It’s easy to use for any web developer. You can also save them in any language.

Multiple Tabs, Origins, and Users

The most efficient way to test your site is by creating multiple tabs, origins, and users. With this feature, you can create scenarios for testing on your website. 

Likewise, it helps to pinpoint any issues with user navigation.

READ ALSO: Test Automation: Features, Benefits, And Challenges Of Automated Testing

Microsoft Playwright: FAQs

Is Playwright better than Selenium?

Both Playwright and Selenium are popular tools for browser automation, but they have some key differences:

  • Playwright is faster and more lightweight, especially for headless browser testing.
  • Selenium has a larger community and a more established ecosystem of libraries and plugins.

Choosing between them depends on your specific needs. If speed and ease of use are priorities, Playwright might be a good choice. If you need a more comprehensive range of existing tools and community support, Selenium could be better.

Is Microsoft Playwright free?

Yes, Microsoft Playwright is an open-source project freely available under the permissive Apache 2.0 license. This means you can use it for free in any personal or commercial project.

Is Playwright a tool or framework?

Playwright is considered a framework rather than just a tool. It provides a higher-level API for interacting with browsers compared to lower-level tools. This makes it easier to write and maintain automated tests.

What coding language does the Playwright use?

Playwright itself is written in TypeScript, but it provides bindings for various popular programming languages like Python, Node.js (.js), Java, and .NET. This allows you to use Playwright with the language you're already comfortable with.

Does the Playwright need coding?

Yes, Playwright requires writing code to automate browser interactions. You'll need to use the provided libraries in your chosen language to write scripts that instruct Playwright how to interact with web pages.

Is Playwright suitable for UI testing?

Yes, Playwright is very well-suited for UI testing. It allows you to automate various user interactions with web pages, simulate different scenarios, and check for expected results. This helps ensure that your web application functions as intended from a user's perspective.

Final Thoughts On Microsoft Playwright

The web browser is an essential and integral part of the internet experience. Modern browsers' architecture can be complex because they run on different processes.

But the Playwright solves this problem by running tests out-of-process. Now, using test runners frees the Playwright from typical limitations.

It also has modularity and extensibility, so test automation is made much easier with Playwright.


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How To Prevent A Data Breach – And What To Do If You’re Hit

In this blog post, we’ll explain how you can prevent a data breach, and what you should do if you’re hit by one. Keep reading to find out.

According to the government’s Cyber Security Breaches Survey 2021, a huge 39% of businesses and 26% of charities experienced a cyber security breach in the previous year. This rose to 65% of medium-sized businesses, 64% of large companies, and 51% of charities with high rates of income.

These statistics certainly are sobering, but to protect organizational and customer data, we need to know more. In this article, learn what data breaches are, what steps to take if your organization is hit by one, and how you can prevent the issue from happening going forward.

Before I show you how to prevent a data breach, let me answer the basic question – what is a data breach?

What Is A Data Breach?

What Is A Data Breach

The European Commission, from which we get the influential GDPR data rules, classifies a data breach as a security incident that results in data confidentiality, availability, or integrity.

That means that if the private data of your customers, business, or any other party that you hold is shared, lost, accessed, or altered in some way, then you have suffered a data breach.

What To Do If You Experience A Data Breach?

If you experience a data breach, the first thing you need to do is contact the supervisory authority within 72 hours of the breach taking place. In the UK, you will typically need to get in touch with the Information Commissioner’s Office

If the data breach is likely to impact the rights and freedoms of the affected individuals, then you must notify them immediately too. From there, you need to record the breach, as the ICO may investigate. If you don’t have the right records, you could be hit by fines.

Since there are clear legal ramifications that result from being exposed to a data breach, it’s important that you get the legal representation that specializes in the field of data and technology. While you may understand some facets of the process, having an expert on your side can make the process much quicker, simpler, and more likely to conclude satisfactorily.

READ ALSO: How To Patiently Read Terms And Conditions Agreement

How To Prevent Data Protection Breaches

How To Prevent Data Protection Breaches

The best way to prevent data breaches from happening is to first adopt the mindset that one is almost certain to happen. That way, you can move forward and take a proactive approach.

This involves creating data breach detection systems, investigation processes, and reporting methods that allow you to identify data breaches, understand them, and combat them in line with the law.

Transparency is crucial at every stage. Covering up data breaches is a criminal offence, so you need to create a culture in which staff feels comfortable reporting breaches and have the means to easily do so.

Hopefully, your business never experiences a data breach, but if it does, there are plenty of things you can and must do to make sure the worst doesn’t happen again and data privacy isn’t infringed upon.

How To Prevent A Data Breach – And What To Do If You’re Hit: FAQs

How can data breaches be prevented?

There's no foolproof way to prevent a data breach entirely, but you can significantly reduce the risk by following best practices like:

  • Using strong, unique passwords and enabling multi-factor authentication (MFA).
  • Keeping software and operating systems updated with the latest security patches.
  • Being cautious about emails and attachments, especially those from unknown senders.
  • Having a data security plan and employee training on cybersecurity awareness.

What is the first step you should take if you suspect a data breach?

If you suspect a breach, immediately change your passwords for the affected accounts and any other accounts where you might be using the same password.

READ ALSO: Can VPNs Help Prevent Cyberattacks? [We Have The Answer]

What are the 5 steps of data breach response?

There isn't a universally agreed-upon 5-step process, but a general approach might involve:

1. Identifying and containing the breach: Stop the attackers from gaining further access.

2. Assessing the impact: Determine what data was compromised and who was affected.

3. Notifying authorities and individuals: Report the breach to relevant authorities and inform affected individuals.

4. Taking steps to prevent future breaches: Improve security measures to reduce the risk of future attacks.

5. Monitoring and remediation: Continuously monitor for suspicious activity and take steps to fix any vulnerabilities.

What should I do if I am aware of a data breach?

If you're informed of a data breach that affects you, change your passwords and consider enabling account monitoring or fraud protection services (if offered). Stay vigilant for suspicious activity related to your accounts.

What should you do immediately after a data breach?

The most immediate action is changing passwords for the affected accounts and any others at risk. Monitor your accounts for suspicious activity and consider placing a temporary hold on your credit card if financial information might have been compromised.

How do I protect my data after a breach?

Following a breach, be cautious about phishing attempts that might try to capitalize on the situation. Stay informed by following updates from the organization that experienced the breach about what steps they are taking and what you should do.


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