Hosting a live event of any size can be very stressful. There are so many things to consider if you want the day to be perfect. Many business professionals, advertisers, and vendors are looking for live niche events.
Such occasions provide a great chance for networking and interacting with people from the same industry. It can be a very lucrative opportunity.
So, so much is at stake when trying to pull a live business or any other event together. But it's not all bad; there is a blueprint you can follow to create an amazing event. Here are five tips to consider.
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1. Develop A Singular Theme
When selecting the theme, focus on something simple you can execute perfectly. Look for the right decorations, colours, and furniture; a simple mistake can take away all the great things you have tried to achieve. Exhibition flooring can be the focal point for the whole event. But ensure the flooring pair with the theme you select. When you pick a centralized theme, it's easy to implement everything around it.
The theme should resonate with your audience. As a seasoned event planner, picking a theme won't be hectic, especially when you know what the attendees want. Even the activities or performers you include in the event should align with the theme. If this is not your area of expertise, it’s okay to seek help from a professional.
2. Focus On the Target Group
Different people demand different things when it comes to events. Your target group will influence most of your choices, including the venue and the theme. All events have an agenda; people don’t just show up for events for the free drinks and food.
You shouldn't have performers from start to finish if it's a networking event. You have to allow some time for the audience to interact. Without understanding what your audience wants, the event will lack direction.
The era of making your audience sit in theatre-style rows, listening to endless people speak, is over. You have to give your audience a bit of fun without deviating from the day's agenda.
Sometimes including the participants in the planning can show you which way to go. Also, plan the logistics to match your event. Be aware of things like food allergies, transportation, and room sizes. Try as much as possible to try everyone as VVIP.
3. Embrace Technology
Make technological tools your best friends throughout the planning process. Use social media platforms to create some buzz around your event. It will boost attendance and make communication with the participants easy. Many event hosts monetize their work.
If you plan to set a ticket price for those attending, it's critical to ensure cybersecurity. Secure the online payment platforms. Use technology to remind attendees of essentials like starting time. You must communicate to the audience if there are changes to the programme or venue.
4. A Backup Plan Is Always Wise
Remember, this is a live event; anything can go wrong at any time. So having a backup can be very beneficial in times of need. Be in a position to tackle all the issues that might occur. The fewer interruptions you have, the better the outcome.
Create a pre-event checklist and ensure everything is in order before the big day. The sound system is notorious for causing trouble. Focus your energy on getting the best sound system and include a backup.
Ensure you maintain consistent communication with the vendors and other suppliers for the event. If they cancel at the last minute, you should have another way of getting the required supplies, whether it's food, speakers, or chairs. It's important to choose a location that's easily accessible by suppliers and attendees.
5. Encourage Audience Participation
You didn’t work this hard to have your audience lose interest and become bored. When planning the day's activities, ensure you include audience participation. You will know that people are starting to lose interest when they stare at their phones, looking for entertainment.
Even if it’s a speaker-focused or conference, you can find ways to include everyone. Include interactive questions between the speeches. If it's not a formal event, incorporate friendly games or competitions. These can be very fun and act as icebreakers.
Coming up with a successful live event is not an easy feat. It's time-consuming and demands a lot of attention to detail. But hopefully, these five tips go a long way in making your big day a success. Help the guests navigate easily when the event starts. Focus on what the attendees want and require to enjoy the day.