Learn how to improve PDF visibility in this post.
You share some information on your website in the form of PDFs. It is considered an excellent form of presentation for reports, catalogs, e-books, user manuals or guides. Users like these types of documents because they are a source of high-quality content, and they can also be downloaded and saved to their computer.
Can PDF files help with website positioning? Yes, but first you need to take care of their optimization. We will tell you how to do it.
Table of Contents
Why PDF Documents?
Portable Document Format, or popular PDF, is used to present, transfer and print documents. One of the assumptions of the creators of PDF was to create a unified standard for displaying documents. The idea was for saved documents to be displayed the same on every computer, regardless of the software and system used.Â
Today, PDF is one of the most popular formats for presenting content, and this is determined by, among other things, the fact that it is a small file that is easy to send. It is also a convenient format for printing materials and can be opened on almost any computer.
PDF Visibility Improvements – What to Pay Attention to?
The file name matters
This is the absolute basis for optimization. The PDF file should have an appropriate name that will reflect the content of the document. You can use keywords in the file name, but try not to add them in excess.
Additional descriptions
If your PDF file is to attract attention in search results, you need to take care of the elements that are displayed in the search engine, i.e. title and meta description. The rules for creating descriptions are the same as for websites. It is worth placing keywords in them and making sure that the descriptions encourage clicking.
PDF file size
It is well known that pages that take too long to load are not visited willingly by users. Google also lowers the positions of pages whose loading speed is not satisfactory. Adding too large PDF files to a website is an unnecessary burden on the server.Â
Therefore, before placing a PDF document on the website, compress it to the appropriate size. You can use reliable PDF compressor tools that you can easily find on the Internet. In this way, you will have a positive impact on the positioning of your website.
Content presented in an interesting way
Sometimes PDFs are really extensive documents with extensive content. They will be more interesting for users if you divide them into paragraphs, use subheadings, bullet points, bolding of the most important topics, tables and graphics. Google will also appreciate this, which pays attention to an interesting presentation of content.Â
Headings are information for search engine robots on how to read the content hierarchy. This part of PDF optimization is the same as in the case of texts placed on subpages of the website.
PDF in text format
In order for Google to index the content in a PDF document, it must be saved in a text format. Creating the file as an image will prevent robots from reading and parsing the PDF content. There are many tools that will help you convert an image to text.
First, however, you should check what form the content in your document has. It is not difficult. If you can select and copy text fragments in the file, then you are dealing with a text format. Moreover, you can also convert PDF to other formats, such as PDF to Word, PDF to DWG, etc.
Effective Ways to Work with PDF
This article presents a comprehensive approach to optimizing PDF files in search engine visibility. From the very fist file name, to file size, to presentation optimize, each step involves simple and complicated practices.
The key is to match the method to your specific optimize needs. Some built-in features and tools are the fastest, but it may not be able to handle complex PDF needs. Online tools offer better conversion quality, but they often come with limitations or costs.
In case of difficulties, the article proposes solutions to the most common problems and suggests using specialized tools such as SwifDoo PDF to edit and manage PDF files. Alternative methods, such as screenshots or OCR, can be effective in situations where standard approaches fail. Ultimately, the choice of the appropriate method depends on the specifics of the project, the quality of the expected result, and the available time and resources.
In A Nutshell
If you are still developing your content and new PDFs appear on your website, it is a good time to take care of their optimization. This will have a good impact on the overall positioning and will become an additional element increasing traffic. It is also worth taking care of the PDFs that have been published on your website.
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About the Author:
Meet Angela Daniel, an esteemed cybersecurity expert and the Associate Editor at SecureBlitz. With a profound understanding of the digital security landscape, Angela is dedicated to sharing her wealth of knowledge with readers. Her insightful articles delve into the intricacies of cybersecurity, offering a beacon of understanding in the ever-evolving realm of online safety.
Angela's expertise is grounded in a passion for staying at the forefront of emerging threats and protective measures. Her commitment to empowering individuals and organizations with the tools and insights to safeguard their digital presence is unwavering.
