When it comes to generating new leads and converting them into loyal customers, digital marketing is often the first tool that comes to mind. Of course, this is something to not underestimate: digital advertisement can be cost-effective, customizable, and easy to scale.
However, it is also important not to overlook the importance of traditional, paper-based marketing tools. After all, your audience may be exposed to hundreds of digital ads every day, but they may look at a paper flyer or booklet multiple times when they have it in their homes or office!Â
In this quick-start guide, we’ll look at a few tools that may perfectly compliment your digital marketing strategy. Let’s dive in!
Table of Contents
Flyers and Banners
Flyers and banners are an excellent option to advertise a new event or milestone, be it an opening ceremony, press conference, open day, or community event.
These materials are easy to produce and distribute, especially for small businesses operating within their local communities. Plus, they can be easily stored, pinned, and viewed again, supporting attendance at your next event!Â
When creating a flyer, ensure its design aligns with your brand identity and colors, and don’t forget to include all key events and contact information. If you are unsure how to get started, working with quality business printing services is the first step for a successful campaign!
Physical Invites and Letters
Today, it is often too easy to just send out an email. But just think how many emails are in your inbox left unread!
If you are looking to communicate something important to your audience – be it a discount campaign, promotional offers, or the invite to your next event – you may consider sending out physical invites and letters.
By simply creating aesthetically pleasing visuals and a professional email signature, you can capture the attention of your leads and establish business credibility.
Posters and Ads
When it comes to creating ads, striking the right balance between traditional and digital marketing is essential. This comprehensive strategy allows you to reach your leads where they are, be it in physical spaces within your community and online platforms.
Just make sure to maintain consistency so that an event and your branding is memorable and easily recognizable!
Booklets
Booklets are an excellent option for letting new leads and loyal customers learn more about your business and its offers. You could include the history and values of your company, as well as insights into campaigns, product design, and new offers.
They can also be added as a freebie when someone places their first order!
Physical Guides
Physical guides are a great non-digital inbound marketing strategy. They offer a fantastic opportunity to add value to your products and position your company as thought leader in your field. You can use physical guides to showcase and share your knowledge.
For instance, if you are a mechanic, you may create guides that a customer can keep in their car for basic maintenance, such as how to change the oil to fix tyre pressure.Â
Think Outside the Box
With traditional marketing solutions, your imagination is the limit! You could create freebies, such as calendars, or physical flyers that carry discounts or useful information. Just make sure they align with your business values, identify, and, of course, goals!
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About the Author:
Chandra Palan is an Indian-born content writer, currently based in Australia with her husband and two kids. She is a passionate writer and has been writing for the past decade, covering topics ranging from technology, cybersecurity, data privacy and more. She currently works as a content writer for SecureBlitz.com, covering the latest cyber threats and trends. With her in-depth knowledge of the industry, she strives to deliver accurate and helpful advice to her readers.
